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  • Transforming Customer Data Into Insights: The Marketer's Guide to CDPs

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Customer loyalty seems harder than ever to achieve, particularly in the wake of COVID-19. But wouldn't it be great if you could improve your customer experience and the success of your business while also ensuring regulatory compliance? Here's how a customer data platform can help. Sponsored by Acquia.

  • What B2B Marketers Need to Know About Core Web Vitals

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    For a website to rank high on Google, it has to meet certain performance standards. But what are those standards? This article breaks down Google's three core performance metrics.

  • Five Ways Digital Advertising Fraud Is Costing You: How To Take Control of Your Media Spend

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Digital advertising fraud causes companies to lose billions of dollars in media spend. But how? Here are five common fraud tactics to watch out for.

  • How Marketers Are Approaching Email Dark Mode [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Some 44% of email marketers say they now consider dark mode during the production of campaigns, according to a recent survey conducted by Mailjet and Ascend2.

  • Time for an ABM Tune-Up: Seven Q4 Tips for B2B Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    For B2B marketers, Q4 is when spending amps up to tap into remaining budget. To take advantage, tune-up your account-based marketing tactics. Follow these seven tips.

  • Three Things CXOs Must Know to Stay Relevant

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Now that customer experience drives such a large percentage of customer loyalty, many companies are appointing chief experience officers (CXOs) to manage CX across departments. Here are three things those CXOs should keep in mind.

  • The New Business Climate for Marketing Agencies in 2021

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    This year has been better than last year for marketing agencies, with most finding more new business opportunities in 2021 compared with 2020, according to recent research from RSW/US.

  • Do Marketers Consider Accessibility When Crafting Email Campaigns?

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Marketers at enterprise companies are much more likely than marketers at small businesses to consider email accessibility factors when creating campaigns, according to recent research from Pathwire and Ascend2.

  • Your Buyers Start Their Journey in the Dark Funnel, and You Need to Be There When It Happens

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Buyer journeys are independent of your sales funnel, which is why so much of those journeys is hidden. But there's a way to be there when they set off on their journey. You just need to see the signals.

  • Three Marketing Metrics to Stop Tracking—And What to Measure Instead

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Marketers love metrics, but they don't always track the ones that bring the most value to their company. Here are three examples of metrics that should be retired, and three that should replace them.

  • 27 Useful Tools for Managing and Growing Your Blog [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    This infographic from WebsiteSetup highlights 27 tools that can help your blog run better and grow faster.

  • Micro-Conversions: What They Are and Why They Matter

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Not every conversion means making a sale—especially in B2B, where every customer goes on a long journey before deciding whether to buy. That journey is made up of micro-conversions. This article provides more information about identifying and tracking them.

  • SEO, Sleeping Outside, and Super Tuscan Wine: Wil Reynolds on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: SEO

    The cutting edge of search may have moved beyond keywords and links to deciphering what Google has learned about the searcher. Wil Reynolds of Seer shares his insights on SEO, as well as philosophies on leadership and giving back to the community.

  • Eight SEO Strategies to Consider for 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    How can you ensure your website ranks well in in 2022? This infographic looks at the importance of focusing on strategies such as high-quality content, mobile optimizations, on-page enhancements, and fast page speeds.

  • The Big Gap Between Channel Ad Spend and Channel Consumption

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    The share of ad spend going towards TV and social media next year is expected to be twice as high as daily consumption of those channels by audiences, according to recent research from WARC.

  • Compete or Cooperate: What Should Marketing and Sales Teams Do?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The key to finding an effective solution to divisions between Sales and Marketing is to understand what's causing conflict in the first place. Here's how to evaluate your own company's situation for optimal alignment between the two teams.

  • How to Prepare for Marketing's Flexible Future: Automated Marketing Processes

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Everyone knows that automated processes have become necessary for enterprises. But marketing automation isn't only about having the right technologies; it's also about having the right strategy built around what automation means for your brand.

  • Five SMS Campaigns for B2B Marketers to Try

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    B2B marketers may love email, but it can take a while for prospects to open one, even if they're interested. If you want to get people's eyes on your message in seconds, there's no better way than SMS. Here are five SMS campaign ideas.

  • What B2B Executives Want From Thought Leadership Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    B2B decision-makers prefer thought leadership content that isn't salesy and that has a human tone and a clear point of view, according to recent research from Edelman and LinkedIn.

  • Six Key Criteria for Market Segmentation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic from Semrush explores six key criteria that are often utilized for market segmentation: geographic, demographic, psychographic, behavioral, media, and benefit.