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  • Three Creative Cold-Email Templates That Will Get Replies

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    You worry that members of your sales team are not following the right messaging guidelines in their cold outreach to prospects. The solution: you give them email templates proven to work.

  • The 10 Most Relevant Brands With US Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Consumers in the United States say Apple, Google, and Amazon are the most "relevant" brands, according to recent research from Prophet.

  • Five Mistakes That Are Costing You Precious B2B Leads

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    At the end of the day, lead generation is B2B marketing's primary task. It is also the trickiest. Getting disconnected from what customers want happens a lot more and faster than you think.

  • Why Your Next Hire Should Be a Cognitive Developer: IBM's Bob Lord on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    IBM's first "chief digital officer," Bob Lord, explains why cognitive developers and data scientists will be indispensable members of your marketing team in the near future.

  • SEO Periodic Table of Link Building and Acquisition [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Even if you failed high school chemistry, you may still enjoy today's infographic: a clean, easy-to-understand "periodic table" to help marketers sort through the noise of link acquisition for search engine optimization.

  • Are These Five Marketing Buzzwords and Concepts Overhyped?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Nearly half of marketers say artificial intelligence is an overhyped idea/term, according to recent research from Resulticks.

  • Your 2018 Marketing Plan Won't Work and Will Break the Law: The Threat Posed by GDPR

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    The specter of the General Data Protection Regulation has loomed large. With GDPR taking effect next year, efforts to comply with the new regulations should already be well underway. That's simply not the case at many companies, however.

  • Rocket Fuel for Your Marketing Career: Getting Attribution Right

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    As marketers, we're all artists, and our currency is persuasion. But to become among the most sought-after, elite marketers in the world, we must know what actually persuades. And for that we must understand—and intelligently apply—attribution.

  • Five Tips to Avoid a Halloween Marketing Horror Story [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Boo! It's Halloween, so we've got a fun reminder of some scary ways your email campaigns can end up unread, deleted, or—perhaps most terrifying of all—in the spam filter. Avoid these traps for an email campaign that treats you and your readers well.

  • How Agencies Are Helping Brands With Social Media Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands are employing marketing agencies to help with a wide range of social media efforts, including content creation, monitoring, strategy, and campaign analysis, according to recent research from Simply Measured.

  • Consumer Psychology: Five Tips for Creating Positive (and Reasonable) Expectations

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    As marketers, we need to know how to build excitement for our product or service without overhyping and disappointing customers. And the best way to master walking that fine line is by better understanding how and why expectations alter experiences.

  • Digital and Social Stats in 2017: A Snapshot [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's no surprise that the number of Internet and social media users is growing, but the stats are staggering. Social media has penetrated much of the world, and mobile social use accounts for a large portion of it. Here are the stats marketers need to make sure they're keeping up.

  • Blogging Trends: Typical Post Length and Publishing Frequency

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Bloggers are writing more long posts, spending more time crafting pieces, and publishing less frequently this year than in years past, according to recent research from Orbit Media.

  • #SocialSkim: Facebook's Warning to Marketers; LinkedIn Smart Replies: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook's stark reminder to advertisers that they don't hold the power; LinkedIn upgrades messaging—and your productivity—with smart replies; Facebook's Pinterest-esque "Sets"; Snapchat could soon be a source of referral traffic; Twitter's "transparency center"; social commerce is coming...

  • How to Use Instagram to Engage With Your Audiences Intelligently

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Welcome to the world of Instagram—an immensely creative and engaging platform where you can connect with millions of users and promote your brand effectively. Read on for salient pointers on how you can use Instagram skillfully to promote your products and boost sales.

  • Tips for Creating a Standout Logo [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    There are many elements of a logo to consider: colors, fonts, simplicity, timelessness, uniqueness, and—perhaps most important—the emotions it evokes. Check out this infographic for tips on creating just the right logo for your brand.

  • Halloween 2017: Shopping and Costume Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Consumers in the United States are expected to spend $9.1 billion on Halloween-related products this year, up from $8.4 billion in 2016, according to recent research from the National Retail Federation (NRF).

  • Email for Retail: Three Opportunities Despite the Retail 'Apocalypse'

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    As we near the end of 2017, retail faces significant profitability issues. In turn, marketers are facing pressure to capture and retain customer attention, and they're resorting to flashy new approaches. But email remains unmatched in helping to build brand, convert, and make sales.

  • 11 Tips for How to Be a LinkedIn Power User [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Even if you're not hunting for a new job, maintaining an updated LinkedIn profile can help you with future job prospects that you might not even know exist. Check out the infographic for tips on how to make your profile stand out.

  • The Personal Information Consumers Will Share With Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most consumers are willing to share their email address with brands but are hesitant to share other information, such as phone number, shopping history, real-time location, and income, according to recent research from SAP Hybris.