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  • Triple Your Instagram Followers in 10 Steps [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Instagram remains popular, yet the social platform is still something of a mystery for many marketers. To learn how to set up and use your brand's Instagram account to gain followers and engagement, check out the tips in today's infographic.

  • How XR (AR and VR) Applications Are Changing Marketing

    Video

    CONTENT TYPE: Video | TOPIC: Customer Experience

    New XR (AR/VR) experiences built by businesses across the globe are creating singular worlds in which consumers can connect with products, ideas, and brand ideals in a more meaningful, "tangible" way.

  • Three Takeaways for Marketers From the Repositioning of Brand Taylor Swift

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Many of us in marketing recognize that Taylor Swift is a cunning, calculated positioning savant, and the new, edgy, and angry Taylor is nothing but a brand refresh. Here are three takeaways for your own company or brand.

  • The Characteristics of Highly Shared Infographics

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Infographics that garner an above average number of shares on social media tend to come from high-quality domains, tend to be around 600 pixels wide, and tend to have succinct titles, according to recent research from Growista.

  • Inbound Marketing: The Art of Attraction

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Demand Generation

    Inbound marketing isn’t a tactic, but a process. It’s how you approach customer relationships. It requires an understanding of your company’s buying cycle, ideal customers, and the power of quality content, plus an acknowledgement that, as a marketer, you’re not in control—the customer is.

  • How to Find (and Keep) Customers of a Subscription Product: Wendy Connell of Storyblocks on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Demand Generation

    Wendy Connell, vice-president of marketing at digital media company Storyblocks, shares tips for acquiring new customers, retaining existing customers, minimizing churn when you operate on a subscription model, and more.

  • Six Reasons to Hire Your Audience: The Benefits of UGC

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If used properly, user-generated content can be a huge asset for content marketers. UGC can save you time and money, and boost your credibility. Here are six UGC benefits—and ways you can profit from them.

  • Seven Perfectionism Pitfalls to Avoid in Your Writing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Your first draft doesn't have to be perfect, and your research doesn't have to take forever. By focusing on making yourself a pragmatic writer rather than a perfectionist, you can become both more creative and faster.

  • The Huge Impact of Amazon This Holiday Season (And How Retailers Can Compete)

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most online shoppers expect to make at least one-fourth of their holiday purchases on Amazon this season, according to recent research from Astound Commerce.

  • Six Helpful Tips for Holiday Search Ad Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Fully 40% of holiday shoppers begin searching and purchasing before November 1, which means search engine marketers need a game plan now to make some jolly-good sales this season.

  • Why Marketers Should Care About Identity Resolution: Your Customers Have Many Faces

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    What exactly is identity resolution, and why does it matter to you as a B2C marketer? It may sound outrageous, but your company's most loyal customers have, on average, six completely different identities in your marketing systems.

  • How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    AI, ML, and ABM are all initialisms we hear a lot these days, but how do the technologies they refer to work together to make your marketing efforts more efficient? Today's animated infographic explains it all.

  • What Makes Consumers Loyal to Brands?

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Consumers say consistently good customer service is the top factor that makes them loyal to brands, according to recent research from The Blackhawk Network.

  • Five End-of-Holiday-Season Marketing Tactics for a Profitable 2018

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The home stretch of the holiday season is a unique opportunity to retool digital strategies that carry you into January and beyond. Here's how retailers and marketers can connect with consumers even after the wrapping paper is tossed out and leftovers are gone.

  • Amazon vs. Alibaba: Which Is Winning the E-Commerce Wars? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Across the globe, two retail giants rule online shopping. But their markets are different, and their strategies for growth vary as well. Check out today's infographic for the scoop on the kings of e-commerce.

  • Influencers' Top Social Networks for 2018

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most social media influencers expect Instagram to be the network they focus on most next year, according to recent research from Hashoff.

  • #SocialSkim: Twitter Doubles Character Limit, Facebook Rolls Out Messenger 2.2: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Twitter doubles tweet character limit (and the surprising result); new features for brands in Messenger 2.2; Facebook's polls for users and pages; Snap looks to algorithmic feed to solve its problems; Twitter's ad subscription service for small businesses...

  • Five Ways to Beat Amazon This Holiday Season (Think Remarketing)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    How can your business react to consumer behaviors—and try to beat the retail giant that is Amazon? Here are a few new, innovative ways to keep driving revenue this holiday retail season through next-generation remarketing.

  • Gender Stereotyping in Digital Advertising [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Do advertisers promote gender stereotypes—and should they? Choozle surveyed 500 consumers to see what they think about gender stereotyping in ads. One finding: over one-third of respondents like it when ads break gender stereotypes.

  • The 15 Brand Logos That Appear Most Often on Instagram and Twitter Posts

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The logos of McDonald's and Nike appear most often in images posted on Instagram and Twitter, according to recent research from Brandwatch.