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  • Content Creators: 12 Tips to Help You Win Over Impatient Readers

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Four out of five readers won't get past the first sentence of an online article. For marketing content creators, today's reading habits can be challenging. But here's how you can win over impatient or distracted readers and get your content read.

  • Five Common SEO Mistakes That Content Marketers Make

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    SEO and content marketing, particularly blogging, are a powerful combination that can build your website's authority and drive valuable search engine traffic to your site. But content marketers tend to make these five SEO mistakes. Here's how you can avoid them.

  • Personalizing Your B2B Marketing to Supercharge Lead Gen: Adobe's Drew Burns on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Demand Generation

    Drew Burns, principal product marketing manager for Adobe Target, shares tips for using personalization to enhance B2B lead generation and improve marketing results.

  • How to Steal Your Email Subscribers' Hearts This Valentine's Day [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    It's almost the day of love, which offers a prime opportunity to make your email subscribers feel extra special. Check out this infographic for quick tips on how to create the perfect Valentine's Day email.

  • The Top Super Bowl Ads According to Biometric Tracking

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Among this year's Super Bowl commercials, an ad from Tide did the best job of emotionally engaging audiences, according to biometric tracking conducted by Ipsos.

  • How to Effectively Personalize Your Marketing Communications

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Message personalization has become a buzzword in marketing. But in most cases, what’s really being used is easily captured demographic and geographic data. To send messages that are truly personal, businesses need to tailor their messages to behavior.

  • 10 Steps to Launch a Successful Social Media Marketing Campaign

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Social Media Marketing

    Don't be fooled by viral social campaigns: They look deceptively simple, but successful social campaigns require thought and strategy. Check out these simple steps to build effective social campaigns.

  • The Top Google Search Algorithm Updates of Last Year [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Google can be secretive about its search algorithm updates. Check out this list of the top 11 updates of 2017 to learn about key changes and to make sure your site isn't being penalized.

  • Event Marketing Trends: Top Promotional Channels, Motivations, and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Event marketers say email is the most effective channel for promoting professional live events, such as conferences, according to recent research from Bizzabo.

  • Marketing Automation 101: Start Learning With Content, Experts, and Training

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    The problem many marketers face when trying to learn about marketing automation is that the topic seems overly broad and too technologically nuanced to tackle. But that's not so! You just need the right resources to move you from newbie to wizard.

  • Post-Holiday E-Commerce: Convert One-Time Buyers Into Loyal Customers

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Customer Experience

    Holiday buyers don't have to stay just one-time purchasers. See how data collection plus a simple email program can turn them into loyal customers and keep them engaged all year.

  • Content Marketing 2018: Final Call for Boarding [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    As more marketers realize the benefits of content marketing, the practice becomes even more competitive. Check out this infographic with stats from the past year and tips to help your B2B or B2C content marketing program really stand out and take off.

  • The State of Chatbots in 2018: Top Benefits and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Consumers say the primary benefit of chatbots used by brands for customer service is their 24-hour availability, according to recent research from Drift, SurveyMonkey Audience, Salesforce, and mycleve.

  • #SocialSkim: Facebook Loses Users for First Time Ever; Twitter Preps Snapchat Feature: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    How and why Facebook (willingly) lost users for the first time ever; Twitter's Snapchat-like video feature; Instagram post-scheduling, maybe video-calling; Facebook, Google fight over news; Facebook Lead Ads; WhatsApp's massive new milestone; more!

  • If It Can Happen to Crock-Pot, It Can Happen to You: Four Steps to Make Your Brand Crisis-Ready

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Prior to last week, Crock-Pot wasn't even on Twitter—because, honestly, who wants to talk to Crock-Pot? Yet, a week later, the hastily assembled @CrockPotCares Twitter feed was still defending itself from attacks caused by the unlikeliest of sources.

  • Four Secrets of Marketers Who Become CEOs

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    There's an elite cadre of CEOs out in the marketplace who have a clear advantage over their counterparts: They have marketing backgrounds. Here's a look at what gives marketing-focused CEOs a leg up in the business world, and what you can learn from them.

  • Does This Really Need a Meeting? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    So. Many. Meetings. Before you schedule your next one, take a look at this infographic to determine whether it's really necessary. Or convince your colleagues to cut down on meetings and see what you get done with all that extra time.

  • Super Distracting: How Big Sporting Events Impact Productivity

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Leading up to major sporting events, employees spend nearly half an hour per workday on sports-related activities, according to recent research from Office Team.

  • Moving Pictures: How to Increase Engagement With Cinemagraphs

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Although there are no marketing silver bullets, cinemagraphs are fairly shiny and new—and still rare enough to have impact. Find out what they are, how they're different from GIFs, and how to make one.

  • Mobile Marketing: 2018 Statistics and Tips for Small Businesses [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Mobile marketing means more than just having a mobile-friendly website—although that's an important place to start. This infographic offers seven tips to boost your mobile strategy and give your users the experiences they expect.