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  • Three Trends in B2B Buyer Behavior and How to Generate Quality Leads by Addressing Them

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Generating qualified leads remains a top challenge for B2B marketers. Here's how you can address three key B2B buying trends to earn buyers' attention and trust—and improve the quality of your lead generation.

  • Five Essential Tips for Successful SMS Lead Generation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    SMS has grown to become a popular form of communication, and savvy marketers are figuring out how to use this channel for lead generation. The catch? People interact with SMS differently than with other channels, so be sure you're using SMS the right way.

  • Marketers' Top Mobile Advertising Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers say their biggest challenges with mobile advertising are opaque data and a lack of internal knowledge about the approach, according to recent research from AppsFlyer and Forrester.

  • Four Ways to Keep Your Brand and Marketing Relevant Amid Fluctuating Cultural Trends

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    For any marketing campaign to be successful, marketers must find innovative ways to interweave the brand's core values with the cultural context of the intended audience—its ideologies, tensions, values...

  • Optimize Your Marketing With '80/20': Consultant, Author Perry Marshall on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Demand Generation

    Perry Marshall, business consultant and best-selling author of books on sales and Google AdWords, shares valuable insights from his book 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More.

  • The Ultimate Grammar Cheat Sheet for Writers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    This cheat sheet goes beyond common spelling mistakes. Keep it handy to make sure you're using "affect" and "effect" properly, to help you refrain from splicing commas, to identify those sneaky dangling modifiers, and more.

  • The Top Influencer Marketing Trends and Challenges of 2018

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most B2C marketers who run influencer campaigns plan to increase or maintain their budgets for those programs this year, according to recent research from Linqia.

  • The Four Most Compelling Design Trends for 2018

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Design trends are often the result of shifts in technology, pop culture, and the political climate, and they often point to larger cultural shifts. Here are four of the most compelling design trends that will be influencing 2018.

  • How to Keep Up With the Rise of the Visual Internet [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    The Internet is worth a trillion pictures, according to an infographic about the rise of visual content online. Check it out to learn about ways writers can keep up with the visual competition, the types of ad photos that most appeal to us, and new visual technologies.

  • The State of B2B Programmatic Advertising

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Most B2B firms are now buying or selling advertising programmatically, according to a recent report from Dun & Bradstreet and Adweek BrandShare.

  • #SocialSkim: Facebook vs. 'Engagement Bait'; Amazon vs. YouTube: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook's war on engagement bait; Amazon just trademarked AmazonTube; Snapchat is teens' favorite; Twitter makes business direct messaging more personal; make your own Snapchat Lenses; 2018 marketing predictions from LinkedIn; much more...

  • How to Get Your Email Marketing Program Basics Up and Running in Six Easy Steps

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Getting an email program up and running is tough under most circumstances, including when you're first starting out. But you can take steps to stack the email marketing deck in your favor.

  • 101 Fascinating Facts About Domain Names [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Nearly 332 million domain names were registered in the second quarter of 2017 alone, according to today's infographic, which explores the history of domains, resources for maintaining them, and ways they can assist with SEO.

  • 2018 Digital Marketing Plans: Budget and Tactic Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most firms (93%) expect to increase their spend on digital marketing in 2018, according to recent research from Ascend2.

  • How Brands Can Tackle Livestreaming Video Challenges

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Livestreaming is fraught with risks at a time when a little bit of bad publicity can go a long way. But it's also a game-changer full of potential. It would be wise to explore how to use livestreaming to reach your customers on their preferred social channels.

  • Do More Working Hours Equal a Healthier Economy? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Working more hours doesn't necessarily lead to a more productive economy, as this infographic shows. Take a look to see which countries are the most productive and which are the least.

  • Small Business Digital Marketing Trends for 2018 [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most small business owners expect to use social media content to acquire new customers in 2018, according to recent research from Infusionsoft.

  • 2017 Yearend Episode of Marketing Smarts: What's Got Marketers Excited for 2018 [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    17 marketing experts and a guest co-host gush about what's got them excited for 2018. Artificial intelligence, customer experience, humor, and much more are in store for you in this special holiday yearend episode of Marketing Smarts.

  • How to Create a Customer Experience Program and a Winning Marketing Team: Context Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Marketers need to understand customers and offer truly personalized experiences, delivering the right content or services to the right people at the right time—i.e., the right context. Here's how to lay the foundation of a customer experience program and team.

  • How to Maximize the Benefits of Live-Marketing Events [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Event Marketing

    Live marketing experiences can help brands stand out in a very crowded, very noisy marketplace. Read on to discover how the right mind-set, skill set, and tool set can help you create memorable experiences at live events that drive more revenue.