Resources for Marketing Professionals

RESULTS

Refine Search

Sort by:

CTV Precision and the Power of ABM to Reach the Right B2B Audience: Vin Turk on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Account-Based Marketing

It's an episode of acronyms as Vin Turk joins George B. Thomas to talk about ABM and CTV for B2B. They even manage to sneak AI in there. But there's a lot more happening than alphabet soup. Check out the episode for tips on how to wrap your head around account-based marketing, new measurement mindsets, and a sea of martech that seems to be expanding by the minute.
How to Get Started With Organic Website Marketing [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Websites

This infographic provides a five-step plan for developing, executing, and optimizing an organic strategy for your website.
Storytelling: Using the Power of Story to Persuade

PRO Webinar

CONTENT TYPE: PRO Webinar | TOPIC: Branding

Buying decisions aren't just made on data. Even in B2B, buyers are driven by emotions! Are they making the right choice? Do they trust your organization to support them after the sale? A good story appeals to both their logic and emotions—improving relationships and boosting sales. Discover how to tell a story that persuades prospects in this live workshop with Bobby Lehew.
The Top Priority of B2B Go-to-Market Leaders in 2024

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

B2B go-to-market leaders say their top priority in 2024 is to strengthen alignment among their teams, according to recent research from Aptitude 8 and Ascend2.
The Shift From Digital Transformation to Digital Evolution | Marketing Smarts Live Show

Video

CONTENT TYPE: Video | TOPIC: Marketing Management

Guest Jill Roberson, VP of digital marketing at digital agency Velir, and host George B. Thomas discuss the importance of adopting a digital evolution mindset. But what does that mean, exactly?
Four Steps to Get Your Team Writing in Your Brand's Voice

Article

CONTENT TYPE: Article | TOPIC: Branding

This article shares tips for setting up clear tone-of-voice brand guidelines, teaching your team to follow them, and checking how well you're doing.
How to Build Customer Trust and Deliver Personalized Marketing With User-Centric Privacy Practices

Article

CONTENT TYPE: Article | TOPIC: Customer Experience

How do you strike the right balance between delivering personalized marketing experiences and protecting user privacy? Is it a zero-sum game in which one goal undermines the other, or can they harmoniously coexist?
The Top Driver of Employee Retention Is Meaning

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Management

A survey of 1,252 workers in the United States found that meaning is the factor most strongly correlated with people wanting to stay at their job—ahead of growth, belonging, daily experience, and compensation.
Six Social Media Marketing Predictions for 2024 [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic looks at six predictions for 2024: the continued rise of social shopping, chatbots and messaging apps, social-powered customer service, different video content lengths, social intelligence, and generative AI apps.
How B2B Marketers Can Tap Into Out-of-Home Transit Advertising

Article

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Many people take the same commute route every day. Placing a digital or interactive ad in a strategic public transit location can result in countless impressions and improved ROI.
Maximizing Your B2B Marketing Budget: Recession Strategies and Tips | Marketing Smarts Live Show

Video

CONTENT TYPE: Video | TOPIC: Marketing Strategy

In B2B marketing, professionals often find themselves at a crossroads: choosing between immediate, visible campaign results and long-term strategic planning for company longevity. That dilemma becomes even more pronounced during economic downturns. What's to be done?
AI-Powered Personalization: Crafting the Customer-Centric Future

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

Today's AI tools can personalize your marketing materials at scale, engaging your customers like never before. Discover how to use AI to create a personalized, seamless buying experience that wows your audience and fills your pipeline. Sponsored by Drift.
The Decline of Cookies Means the Rise of Organic Search Marketing

Article

CONTENT TYPE: Article | TOPIC: SEO

As cookies and third-party tracking fall out of favor, marketers will need to look beyond paid media and revisit the backbone of SEO: organic search.
How Texting Can Deliver Value for Businesses [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

How can texting help businesses with their marketing and operations? To find out, Text Request surveyed professionals across a wide range of ages and industries.
Navigating the Power of B2B Communication by Getting to the Point: Steve Woodruff on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Communications

You may think you're communicating, but are you really getting your point across? Podcast guest and "King of Clarity" Steve Woodruff breaks down the elements of clear communication, from distilling your purpose to getting people on the same page.
Link Prospects' Personal and Business Data to Engage and Convert: The Awesome Power of B2B2C Linkage Data

Article

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Connecting the dots between a prospect's professional and personal profiles is a powerful way to supercharge B2B marketing. Here's why it's important and how it can help you.
2024 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions

Chart

CONTENT TYPE: Chart | TOPIC: Career Development

The median starting salary for a corporate chief marketing officer in the United States is expected to be $189,750 in 2024, according to recent research.
For AI-Driven B2B Customer Experiences, You'll Need These Four Strategic Investments

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

How can marketers strategically deliver the next generation of B2B customer experiences? And how do you get your executive team on board? This article offers a few ideas.
Crack the Salary Code: 2024 Must-Know Insights and Trends for Marketers

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Marketing Management

The insights in this article are truly valuable for marketing and creative managers who must find the talent they need. But if you are that talent... it pays (literally) to know what exactly those managers will be considering in the hiring process. Find out how to be more easily hired!
How Color and Lighting in Images Affect Brand Perception [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Branding

This infographic looks at what common palette, filter, and lighting choices tend to convey in marketing photography.

SUBSCRIBE TODAY

FILTERS

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

CTV Precision and the Power of ABM to Reach the Right B2B Audience: Vin Turk on Marketing Smarts [Podcast]

How to Get Started With Organic Website Marketing [Infographic]

Storytelling: Using the Power of Story to Persuade

The Top Priority of B2B Go-to-Market Leaders in 2024

The Shift From Digital Transformation to Digital Evolution | Marketing Smarts Live Show

Four Steps to Get Your Team Writing in Your Brand's Voice

How to Build Customer Trust and Deliver Personalized Marketing With User-Centric Privacy Practices

The Top Driver of Employee Retention Is Meaning

Six Social Media Marketing Predictions for 2024 [Infographic]

How B2B Marketers Can Tap Into Out-of-Home Transit Advertising

Maximizing Your B2B Marketing Budget: Recession Strategies and Tips | Marketing Smarts Live Show

AI-Powered Personalization: Crafting the Customer-Centric Future

The Decline of Cookies Means the Rise of Organic Search Marketing

How Texting Can Deliver Value for Businesses [Infographic]

Navigating the Power of B2B Communication by Getting to the Point: Steve Woodruff on Marketing Smarts [Podcast]

Link Prospects' Personal and Business Data to Engage and Convert: The Awesome Power of B2B2C Linkage Data

2024 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions

For AI-Driven B2B Customer Experiences, You'll Need These Four Strategic Investments

Crack the Salary Code: 2024 Must-Know Insights and Trends for Marketers

How Color and Lighting in Images Affect Brand Perception [Infographic]