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It appears that these differing expectations, and the evolution of the role of professional services marketer, have begun to fall into two distinct camps, both of which are grounded in expertise: the efficiency specialist, and the analytical specialist/market creator.

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Recently, the author has heard the term "mantra" used much more in a business context, as in a "guiding principle" that inspires you to do whatever special things you do. In the past it might have called a "motto," or a "creative strategy," but today... it's a mantra. So what's your mantra?

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There are many resources on the Web for small budgets, and they can enhance the way you interact with your customers. They key is to understand what you need and find the service that best fits your needs.

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Most companies don't know what to do to systematically guide this new breed of consumer marketing advocates. But you can build a "program" that will enable you to access and develop a dialogue with these key influencers.

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Rejecting corporate games is risky, especially for marketers who need to be—and should be— team players. The author writes from many years of experience engineering scavenger hunts through Disneyland and cruise ships, directing countless silly videos and employee film fests, and choreographing send-up musicals, dance-a-thons and sing-alongs.

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Marketing team members, as well as services and sales employees, must work together like this season's football players to achieve company goals. Read on for excellent advice on how to work better as a team.

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One of the critical parts of generating a large number of quality referrals is, of course, getting quality referrals, as opposed to just getting names and phone numbers. You can assure yourself of getting quality referrals if you take the time to learn who your client knows prior to asking for referrals. If you know who your client knows, or probably knows, you can suggest potential referrals to your client.

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Lemonade is refreshing, particularly on a hot day. With a little sugar and a lot of squeezing, sour lemons are transformed into a nice, healthy source of sustenance. Similarly, profitable customer loyalty can be a healthy source of sustenance for brand equity and a powerhouse on hot days of competition. But how about squeezing the lemons, or acting on the less-attractive feedback from customers, to transform ambivalent and at-risk customers into a reliable source of profit?

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Gartner recently predicted a drop off in Second Life hype, followed by a stablization and eventual trend toward sustainable growth in this burgeoning metaverse. Meanwhile, bloggers and other social media sorts have been debating whether Second Life is so... well, 2006. Greg Verdino admits that he might have contributed to some extent to the "outing" of Second Life. Here, the refreshingly honest Greg offers a balanced view of the opportunities and the risks of doing business in Second Life.

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Practicing these eight simple strategies will help reduce your quarterly revenues, delay deals, and consume resources foolishly. But making a few changes may move you from being a "victim of momentum" to achieving your numbers predictably.

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There are a number of questions marketers should explore when creating and nurturing an online branded community.

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What does Mickey Mouse have to do with higher education? Several administrators from St. Edward's University found themselves pondering that unusual question several years ago as they filed into a classroom at the Disney Institute. They came to Orlando, with a tinge of skepticism, to attend a business seminar on applying the Disney model of customer service to colleges and universities.

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Microsoft's PowerPoint long ago became one of the most popular tools for business presentations. That's likely because of its efficiency and simplicity. But what about cases when PowerPoint's resources are not enough to deliver on the goals of communication?

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The cardinal rule in MySpace is the same one as in the blogosphere: Keep it real. Before you leap in to MySpace as a marketer, you'd best understand it. Because if you don't, the MySpace community can turn on you the moment you make your first misstep. Just like bloggers can (many MySpace users are bloggers, too, since MySpace supports blogging within its platform).