Search Our Marketing Resources

CONTENT TYPE: Article | TOPIC: None

We all know the basics of the consistent value proposition: When involved in providing a service or selling a product, every aspect of the customer experience must be consistent within the mindset of the prospect—from pricing to packaging, from customer support and billing to email and even company letterhead. If all these variables of the business equation remain consistent, you will be on the road to satisfying the psychological need of consistency. So what exactly does the consistent value proposition have to do with ethical search engine optimization?

CONTENT TYPE: Article | TOPIC: None

Issues like inbox deliverability or rendering are not the real problems that confound email marketers. Here's the real issue: Most companies are uninformed about email-marketing best practices and lack in-house expert resources. But because even poorly done email tends to perform fairly well, companies don't realize how much money they may actually be leaving on the table. How can you leave much less on that table?

CONTENT TYPE: Article | TOPIC: None

That nerve-wracking question can come near the beginning of an official job interview or sneak up before the meeting is about to close. But poised executives are always ready to answer what is likely the most important question that surfaces in a serious dialogue between decision-makers and prospective employees. These seven tips help you become that poised executive.

CONTENT TYPE: Article | TOPIC: None

When most marketers think about humor, it's typically in the context of television and print ads. But humor can be an effective communication tool across a range of print and interactive media, whether you're talking to a B2B or B2C audience. No kidding...

CONTENT TYPE: Article | TOPIC: None

Mother's Day is almost here, a day filled with fresh flowers, delicious dark chocolates, fancy fragrances, and gem-filled jewelry. But is that really the way to a woman's heart? What'll really make her swoon is sleek, metal, shiny, and fast.

CONTENT TYPE: Article | TOPIC: None

Yet another responsibility has been added to the CEO's already considerable load.... Because we live in an increasingly complex world, and the sales organization is the most critical link to the customer, it should be the driving force. That's why the CEO must understand every aspect of the sales process—to ensure the accuracy of the organization's strategy execution.

CONTENT TYPE: Article | TOPIC: None

For over a year, there's been lots of talk about Web 2.0. Whether hyped or not, there's definitely some meat to it. The Web is no longer static and one-way. Instead, visitors play a role. Users participate and connect to each other through services as opposed to visiting Web sites. So what does this mean for marketing online? Readers provide two insights in response to this week's challenge.

CONTENT TYPE: Article | TOPIC: None

There are an ever growing number of opportunities for PR people to take advantage of the next generation web. More efficient, more effective, more creative means of launching products and services have to be implemented beyond the tired old standby—the static press release.

CONTENT TYPE: Article | TOPIC: None

How can management -- from CEOs, CMOs and the rest of the alphabet soup of corporate executives -- run successful companies if they lack people skills?

CONTENT TYPE: Article | TOPIC: None

Now that YouTube is more popular than all the sites of the TV networks combined, some wonder whether broadcast TV's days are numbered. It may well become more important for your brand or company to be on YouTube than to be advertised on TV. Undoubtedly for some, that day has already arrived.

CONTENT TYPE: Article | TOPIC: None

There are a number of rich places to find content for your newsletter. Some of it takes the form of free articles. Some of it you pay for, and you can request any kind of content you like. Whatever your industry and the focus of your e-newsletter, there are plenty of places to get good content for every issue you send.

CONTENT TYPE: Article | TOPIC: Writing

After hearing all the buzz about blogs and how popular they are becoming, your company decided to dive into the blogging waters. But that was months ago, and even though you've posted a few times, your blog has gotten little or no comments, and only a handful of visitors a day! Before you give up and decide to pull the plug on your blogging experience, let's look at some ideas for revitalizing you blog into a place that both you and your customers can benefit from. Here are eight points to consider.

CONTENT TYPE: Article | TOPIC: None

Marketing effectiveness—achieving it requires an organization with the resources and know-how to achieve the fine balance between the art and science of marketing. In other words, it take a little of both to create marketing programs that meet measurable business objectives. Here are seven hurdles to marketing effectiveness, along with proven techniques for how to surmount them.

CONTENT TYPE: Article | TOPIC: Demand Generation

Several factors have dramatically altered the landscape of B2B marketing in recent years, forcing marketing practitioners to rethink their tactics and reinvest their resources to achieve superior outcomes. Here are the top challenges B2B marketing organizations now face, and how to address them.

CONTENT TYPE: Article | TOPIC: Writing

Building Web sites involves three very different kinds of skill—technical, visual, and editorial—and the three must work together, which is why the task is so daunting. Here are 10 tips for smoothing the process.

CONTENT TYPE: Article | TOPIC: Demand Generation

Several factors have dramatically altered the landscape of B2B marketing in recent years, forcing marketing practitioners to rethink their tactics and reinvest their resources to achieve superior outcomes. Here are the top challenges B2B marketing organizations now face, and how to address them.

CONTENT TYPE: Article | TOPIC: None

How companies deal with negative experiences is just as important as creating positive experiences. In light of the recent pet-food poisoning cases, several companies have taken the lead in reassuring pet owners that they are being proactive in responding to concerns. Which is good: Reacting immediately and proactively is not an option. In fact, it's the right thing to do from both a humane perspective and from a brand-sustainability perspective.

CONTENT TYPE: Article | TOPIC: None

CONTENT TYPE: Article | TOPIC: None

This week, how do you create a sense of urgency when comes to contacting prospects and following up with clients? Join the conversation!

CONTENT TYPE: Article | TOPIC: None

In his keynotes and recordings, world-class motivational speaker and sales trainer Zig Ziglar often talks about the importance of having meaningful, specific goals. And he'll drive home his point with the rhetorical question, "What would you rather be in life, a meaningful specific or a wandering generality?" As marketers and business owners, if we want our sales copy to produce profitable results we would do well to heed Zig's admonition. Because nothing will hold the attention of your reader and advance your selling proposition as well as specific and meaningful benefit-oriented copy.