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  • #MPForum: Speaker Cam Balzer Describes Geek Love to a T & Why Passion for Your Product Matters

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Veronica Maria Jarski shares highlights from the keynote speech by vice president of Marketing at Threadless, Cam Balzer.

  • #MPForum: Video Highlights From Day 2

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Jesse Noyes shares DMF highlights featuring Jay Baer, Amber Naslund, C.C. Chapman, and MarketingProfs chief content officer, Ann Handley.

  • #MPForum: Speakers Dig Deep In the Heart of Facebook

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Jesse Noyes shares Facebook insights from business superstars Adam Brown, Ekaterina Walter, Frank Eliason, and Kyle Flaherty.

  • Five Steps to Interactive Marketing Success With Behavioral Analytics

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many organizations struggle to capture, organize, and effectively act on Web data to drive marketing programs. Here is a five-step path to help marketers develop their capabilities and expand the use of Web analytics to deriving behavioral-insights that fuel interactive marketing.

  • Brands With Most Online Impact: Apple and Google

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The Apple and Google brands had the most significant impact online in the fourth quarter of 2010, generating "impact values" of $941.5 million and $875.8 million, respectively, based on high volumes of online media buzz and social media conversation, according to a study by General Sentiment that assigns a dollar value to a brand's online exposure.

  • 2 Reasons Why We Root for Underdogs ... and One Reason Not To

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Stephen Denny shares the latest research about underdog brand biographies from Professor Anat Keinan at Harvard.

  • #MPForum: Speaker Lisa Horner Shares 4 Main Tips for Wrangling With Webinars

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Jesse Noyes shares four key elements about webinars from Lisa Horner learned at #MPForum (Digital Marketing Forum).

  • #MPForum: Speaker Stephanie Miller Serves Up Tips for Adding Flavor & Focus to Your Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Veronica Maria Jarski shares takeaways from Stephanie Miller's session about email marketing at the Digital Marketing Forum (#MPForum).

  • 4 Ways to Capture Me & Make Me a Buyer Forever

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Steve Woodruff compares marketing with chess because you must capture something to win: interest, affection, self-interest & imagination.

  • Why Your B2B Website Needs Social Interaction

    Article

    CONTENT TYPE: Article | TOPIC: None

    If your idea of giving your website a social life entails having a "follow us on Facebook" link on your homepage, you might want to take a second look at your analytics. Learn why and how B2B marketers should socialize better on the Web and boost results.

  • Mobile App Users Click on Ads Mostly by Mistake

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly one-half of mobile apps users (47%) say when using apps, they click or tap on ads more often by mistake than on purpose, suggesting that click rates may not be the best measurement of mobile ad effectiveness, according to a survey from Pontiflex.

  • #MPForum: Speaker DJ Waldow Shares Spicy Details About Email Marketing Sins

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Megan Leap shares tips about avoiding email marketing tips for #MPForum speaker DJ Waldow of Blue Sky Factory.

  • The Myth of Marketing Automation Magic

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs guest blogger Lisa Kramer of LeadLife Solutions offers tip s for starting marketing automation without overwhelming your marketing department.

  • 17 Email Marketing Terms Every Business Should Know

    Article

    CONTENT TYPE: Article | TOPIC: None

    Every industry—including the email marketing community—has its own jargon. Whether you send email campaigns (as a marketer) or receive them (as a consumer), you should know the following 17 terms to successfully navigate the world of email marketing.

  • CMOs: Highest Social Media ROI From User-Generated Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among popular social marketing channels, user-generated content stands out for driving return on investment: 73% of surveyed CMOs say their companies facilitate customer ratings and reviews; among those, 59% report average or significant ROI—making ratings and reviews the top social strategy to generate measurable return, according to a report by Bazaarvoice and the CMO Club.

  • 4 Tips for Adapting to the Fire Swamp of B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Carlos Hidalgo offers four valuable tips for B2B marketers in this new marketing world.

  • How to Plan a Successful Website Redesign

    Article

    CONTENT TYPE: Article | TOPIC: None

    Website redesigns have become an addiction. Every year or two, Marketing decides it's time to "freshen up the ol' site." But before you go out and rebuild the most important weapon in your marketing arsenal, make sure you have a well-defined plan for success.

  • Web 2.0 Drives Effective Marketing, Market Share

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Companies reporting the heaviest use of Web 2.0 technologies—particularly those deploying them beyond their own corporate walls—are deriving the greatest value, including more-effective marketing, stronger collaboration, and increased market share, according to a study by The McKinsey Global Institute.

  • 5 Reasons Why Clients Are Not Using Social Media

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Chester Frazier shares the top reasons that his clients don't use social media ... and how this is negatively impacting business.

  • How a Terrible Website Will Increase Your Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Alan Belniak shares information about what readers hate to see in blogs.