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  • Delivering on the Promise of Marketing Automation

    Article

    CONTENT TYPE: Article | TOPIC: None

    More and more organizations are investing in marketing automation platforms. Is yours one of them? If so, learn how to select the right one, plan for its adoption, and avoid common implementation pitfalls.

  • Video Viewers Watching Longer via Tablets, Sharing More on Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Tablet users spent nearly 30% more time per session than desktop users watching online videos in the third quarter of 2011 and they were twice as likely as desktop viewers to complete those viewing sessions, according to Ooyala's Video Index Report. In addition, Facebook was the most popular way to share video content, nearly nine times more popular than Twitter.

  • Marketing Smarts: Saving Non-Profits from Zombie Ideas!

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    People running nonprofits are under attack by zombies! Idea zombies, that is. That was the topic of John Haydon's session at the recent BlogWorld Expo, and the starting point of our conversation in this episode of Marketing Smarts

  • A Case Study in Landing Page Optimization: How to Double the Impact of Your Budget

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Need help boosting your landing page conversions? Learn six landing page optimization principles that helped one website nearly double its conversion rate...

  • Search Rankings: Google Widens Lead Over Yahoo

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Sites led the US explicit core search market in October 2011 with 65.6% of search queries conducted, up 0.3 percentage points (PPs) from September, followed by Yahoo Sites with 15.2% (down 0.3 PPs) and Microsoft Sites with 14.8%, according to data from comScore.

  • 12 Marketing Predictions for 2012

    Article

    CONTENT TYPE: Article | TOPIC: None

    2011 ushered in a host of changes in marketing, affecting social media, search, and customer relationships. What digital changes and trends should forward-thinking marketers anticipate in 2012?

  • Branded Magazine Apps Quick, Easy, and Engaging

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    People who read B2B, consumer, and association magazine apps cite portability, speed, and 24/7 access to content as the top 3 motivators for magazine app readership, according to a new survey from Texterity.

  • Five Ways Your Loyalty Program Can Deliver the 'Wow' Factor

    Article

    CONTENT TYPE: Article | TOPIC: None

    To deliver the critical wow factor that draws people into loyalty programs and keeps them there, marketers must get inside customers' heads to identify what motivates them. Learn five key points about driving customer behavior.

  • Most Young Adults in US Own a Smartphone

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Adults age 25-34 have the highest level of smartphone ownership in the US: 62% owned a smartphone as of the third quarter of 2011, compared with 43% among mobile phone subscribers of all ages, according to data from Nielsen.

  • Nine Essential Skills for Any Public Relations Professional

    Article

    CONTENT TYPE: Article | TOPIC: None

    If staying current in today's PR world is important to you, adopt the famous aphorism "Learn as if you were to live forever." This article highlights skills that remain essential—and some new skills you'll need for future PR success.

  • Radio Ads Boost Brand Affinity, Positive WOM

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    People who are exposed to radio ad campaigns demonstrate high levels of engagement with brands at all stages of the purchase funnel, and particularly across metrics such as brand affinity and advocacy, according to a study by Ipsos OTX MediaCT in partnership with Katz Marketing Solutions.

  • The Evolution of B2B Marketing: Why Generating Leads Isn't Enough Anymore

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today's B2B marketers can't focus only on generating leads and turning them over to Sales. To get results, they need to create effective, targeted programs that hit the right people via the appropriate channel. Here how.

  • Cyber Monday Most Profitable Day for Online Retailers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    If the 2011 holiday shopping season follows the trends of the 2010 season, consumers are likely to start searching online for holiday gifts early this year and Cyber Monday will edge out Black Friday as the most profitable day for online retailers, according to data from Marin Software's 2011 Online Marketer's Guide for the Holidays, a series of recommendations for online retailers based on 2010 holiday shopping data.

  • Marketing Smarts: Why You Need a Marketing Technologist

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    In this episode of Marketing Smarts, we talk with Scott Brinker of ion interactive about why marketing departments need marketing technologists and why software is the key to creating a memorable customer experience.

  • Five Defining Features of Landing Pages 3.0

    Article

    CONTENT TYPE: Article | TOPIC: None

    A third generation of landing pages has emerged over the past year that incorporates ideas from content marketing, social media marketing, and mobile marketing. Learn what features define Landing Pages 3.0.

  • Online Lead Generation Drives Higher Growth, Profitability

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Professional services companies that generate a large proportion of business leads via online sources grow faster and more profitably than firms without such lead capabilities, according to a new study by Hinge Marketing, which also found that SEO, blogging, and Web analytics are among the most effective online marketing tools for such firms.

  • Five Marketing Trends That Only a CMO Contemplating Career Suicide Would Ignore

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing is changing and evolving at a rapid pace. Are you keeping up? Here are five major changes taking shape in 2012 that CMOs can't afford to ignore.

  • Fewer Americans Buying the Brands They Want Most

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The US recession has affected consumers' purchasing behaviors across various product categories, leading them to increasingly "buy down," or purchase less expensive brands in order to save money, according to new report by comScore. Technology is enabling such price-seeking behaviors with the Internet cited as the most popular channel for comparison shopping among every generation except seniors.

  • Take Your Online Presence Global: Five Foreign-Language Online Marketing Tips

    Article

    CONTENT TYPE: Article | TOPIC: None

    With the exponential rise of the multilingual Web in recent years, extending your online marketing strategy internationally is more timely than ever. Here are five key tips for effective global digital marketing.

  • 3DTV Failing to Woo Television Viewers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite the renewed excitement in 3D entertainment over the past few years, would-be TV buyers appear to have little interest in purchasing a 3DTV set, according to a new survey from Retrevo.