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  • Five Proven Ways to Improve ROI Using Marketing Automation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing automation offers five main opportunities to improve ROI and drive revenue. Are you taking advantage of them? Learn how marketing automation can help you segment leads, improve conversions, and reduce lead leakage.

  • Cyber Monday Reaches $1.25B in Record US Spending

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US retail e-commerce spending for the first 28 days of the November-December 2011 holiday season totaled $15.0 billion, up 15% over the corresponding days in 2010, as Cyber Monday recorded $1.25 billion in online spending, up 22% from a year earlier and the heaviest online spending day in history, according to comScore.

  • What to Do When E-Books and Round-Up Posts Just Won't Cut It

    Article

    CONTENT TYPE: Article | TOPIC: None

    How effective can a strategy be if all of your competitors are using it, too? To stand out, step outside the realm of e-books and round-up posts, and apply these six tips for producing unique, compelling content.

  • Small Businesses Embracing Social Media With Integrated Approach

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Growing numbers of small businesses continue to adopt social marketing: 81% now report using social media channels to market their businesses, up from the 73% reported six months earlier, according to a survey from Constant Contact. Among those now using social media channels, 65% say such tools complement other forms of marketing.

  • Marketing Smarts: Rhetoric and the Art of Persuasion

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    "Marketers understand what rhetoric's all about," says Jay Heinrichs, this week's guest on Marketing Smarts. Rhetoric is about changing people's behavior. And yet, to many, rhetoric is a medieval oddity, an ancient artifact

  • Are You 'Messaging It Great'?: Five Lessons From Malcolm Gladwell and Morton Grodzins (Who?)

    Article

    CONTENT TYPE: Article | TOPIC: None

    How did an author make millions writing about a stuffy academic concept someone else discovered? He messaged it great. Here are five key lessons on messaging your ideas, offerings, and strengths to appeal to customers.

  • Smartphone Users Quickly Abandon Bad Mobile Shopping Experiences

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    People who shop via smartphone expect mobile websites to deliver fast and easy interactions loaded with rich content, and most (80%) mobile shoppers are willing to abandon mobile sites when confronted with a bad experience, according to a study by Limelight Networks.

  • Marketing Destination: Online Community... How to Survive and Thrive

    Article

    CONTENT TYPE: Article | TOPIC: None

    Online communities can deliver outstanding ROI, but they rarely produce value without significant investment, professional management... and consistent, intelligent, and engaging interaction.

  • Branded Facebook Pages 'Liked' by Few Web Users

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though more than two-thirds (68%) of surveyed Internet users say they use Facebook, only 21% have "liked" a branded page on Facebook, whereas more than one-third have given a thumbs up to other content such as wall posts (36%), pictures (37%), and comments (37%), according to a survey from Crowd Science.

  • Five Commandments of Small-Biz Email Marketing Awesomeness

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is email marketing for your small business even worth doing? Yes, if you do it well. To ensure your campaigns are effective, you should be practicing the Five Commandments for email awesomeness.

  • Do Social Media Spaces Belong to the Consumer?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Businesses may be wasting time and money trying to reach consumers who resent brands intruding on their social networking spaces: Fully 60% of socially networked Americans say they don't want to engage with brands via social media, according to the Digital Life study by TNS, a Kantar company.

  • Sales Copy: Make Them Laugh? Or Make Them Buy?

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    A debate has been raging in certain quarters: Should humor be included in sales copy? Is humor disarming and refreshing, or can it actually hurt sales?

  • Shoppers Gearing Up for Cyber-Monday Deals

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Cyber Monday is gaining ground on Black Friday among deal-seeking holiday shoppers: 38% of surveyed consumers say they plan to shop on Cyber Monday 2011, whereas nearly the same proportion (39%) plan to shop on Black Friday, according to a survey from Chadwick Martin Bailey (CMB) and iModerate Research Technologies.

  • 'Tis the Season to Be Grateful: Five Thank-You Email Triggers

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    It's the time of the year when businesses need to say "Thank you!" to their customers during the holiday season. And what better way than event-driven email campaigns that show gratitude to customers?

  • 10 Questions + 10 Actions = Lead Generation Gains

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is your organization experiencing a critical gap between Marketing and Sales performance expectations and actual results? If so, answer these 10 questions and apply these 10 steps to close the gap and ensure results.

  • Forrester: B2B Interactive Marketing Spend Forecast Lower

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Interactive marketing budgets are forecast to grow at a compound annual growth rate (CAGR) of 17% over the next five years, but not all industries will invest at the same pace, according to a new report by Forrester Research.

  • 10 Ways to Make Your Blog Less Sucky

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Blogging can be powerful and effective only when it's done well. Learn 10 essential tips for writing killer posts that will attract readers—and keep them coming back for more.

  • For Teens 'Going Online' Usually Means 'Going on Facebook'

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media use has become so pervasive in the lives of American teens that having a presence on a social networking site, Facebook in particular, is almost synonymous with being online, according to a report by Pew Research.

  • 10 Ways to Own Page One of the Google Search Results

    Article

    CONTENT TYPE: Article | TOPIC: None

    With the rise of mobile search and social media, local Web-presence optimization is crucial for small businesses. Learn how to secure a top spot on Google's search results—and knock out the competition.

  • Top US Brands Getting Strategic About Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Over the past year, America's top brands have made improvements in how they use online branded communities to reach their customers, but some opportunities for engagement remain untapped, according to a new report by ComBlu.