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  • Six Steps for Rebuilding Your Brand After a Crisis

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    It's amazing how quickly a brand can find itself in a crisis, struggling to salvage its reputation. But your brand doesn't have to suffer. Learn six steps to take—before and after a crisis—that'll help rebuild customer confidence.

  • Most Marketers Can't Measure ROI of SEO, Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than four in five marketing executives (82%) say they expect campaigns to be measured, yet few can effectively evaluate the ROI of key channels such as public relations (18%), search engine optimization (24%), and social media (26%), according to a survey from Ifbyphone.

  • Marketing Smarts Podcast: How Will This Brand Live and Breathe?

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    In this week's Marketing Smart's podcast, writer and social media manager Shannon Paul discusses the elements of a social strategy, the keys to effective content marketing, and the art of "being human."

  • Use QR Codes so You Don't Get Thrown Away After Tradeshows

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to leave a lasting impact on tradeshow attendees? Go mobile. Learn three ways to maximize your tradeshow success using QR codes—and five key considerations for using them most effectively.

  • Local Business Marketing: Daily Deals Up; Facebook Ads Slowing

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Group deals are gaining popularity among local businesses: 12% of surveyed local merchants say they have offered a group-deal promotion, up 33% (3 percentage points) from the 9% who said so in June 2011, according to the seventh annual MerchantCircle Confidence Index.

  • Four Event Marketing Predictions for 2012

    Article

    CONTENT TYPE: Article | TOPIC: None

    Tablets, social media, QR codes, and hybrid events all redefined tradeshow and event marketing in 2011, but what will 2012 bring? How can marketers embrace the latest trends to make their events more exciting and engaging?

  • Marketers to Integrate Social Media and Email in 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than two-thirds of business leaders (68%) say they plan to integrate social media with their email marketing efforts in 2012, and 44% plan to integrate mobile with email, according to a survey from StrongMail.

  • Why Predictive Modeling Is Hot... and Five Things You Should Know to Do It Well

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you want to better predict the relationship between marketing inputs and customer behavior, predictive modeling may be your answer. Here are five essential tips to consider before you get started.

  • Android and iOS Rule US Mobile Apps Market

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers who own Apple iPhones and Google Android devices together constitute the majority of the smartphone and mobile app user segments in the US, according to new data from Nielsen.

  • The Evolution of Marketing Agencies and Consultancies

    Article

    CONTENT TYPE: Article | TOPIC: None

    The marketing agency ecosystem is evolving because of changes in customer behavior and advances in technology. Is your firm keeping up? Learn 10 key considerations for transforming your organization.

  • Email Viewership Report: Opens via iPad Up 73%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile email viewership is climbing: Some 23% of email messages were viewed via mobile devices* during the six months ended September 2011, up 34% from the previous six-month period, according to study by Return Path, which also found that Monday is the worst day of the week for mobile email viewership.

  • Five Quick Checks for Transforming Your AdWords Account in Less Than an Hour

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you want to improve the performance of your Google AdWords campaigns? Here are five quick checks that'll help you gain valuable insights into your campaigns—and save you money.

  • 'Coupon' Most Engaging Keyword on Facebook for Holiday Shoppers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among Facebook wall posts related to Black Friday (Nov 25) and Cyber Monday (Nov 28) in 2011, those containing the word "coupon" were far more engaging than other posts about the year's most celebrated shopping days, according to a report by Buddy Media, which explores how brands used Facebook during the month of November to spread the word about holiday shopping.

  • Marketing Smarts Podcast: Calculating the ROI of Social Media

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    How can you convince the C-suite of the value of your social media efforts? The key is to translate social media metrics into "core metrics your company is already measuring," Marketing Smarts guest Nichole Kelly says.

  • The Introverted Marketer's Guide to Attending a Conference

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are you an introverted marketer? If so, attending busy conferences might make you very uncomfortable. Here are four ways to break through your challenges and get the most out of any conference.

  • Small Businesses to Ramp Up Mobile, Social Marketing in 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    With smartphone penetration reaching an impressive 80% in the small-business community, interest in mobile marketing is mounting: 21.8% of small-business decision-makers say they plan to dedicate more resources to mobile marketing in 2012, up from the 12.6% who said so a year earlier, according to a report by Ad-ology Research.

  • Top 5 Marketing Trends for 2012

    Article

    CONTENT TYPE: Article | TOPIC: None

    As 2011 winds down, it's time to consider the trends that will dominate marketing in 2012. Here are the Top 5 trends on the horizon and tips on how to take advantage of them in your marketing plan.

  • 2012 Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011, according to a study by the Content Marketing Institute and MarketingProfs. Moreover, those marketers also say they employ on average eight separate content marketing tactics to achieve their marketing goals.

  • Why and How Email Feedback Loops Increase Customer Satisfaction and Reduce Complaints

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you are a large-volume sender of email, you should be signed up for all available feedback loops. Learn how feedback loops can help report spam, increase customer satisfaction, and reduce end-user complaints.

  • Most Shared Stories on Facebook in 2011

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Human interest stories dominated our attention in 2011, particularly those about babies, animals, and natural disasters, according to Facebook's list of the top 40 most shared articles in 2011.