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  • Marketing Smarts Podcast: Mobile Marketing's New Frontier

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Whenever we present content on mobile marketing, we get the question: What are the B2B applications? I've often wondered if B2B marketers could be thinking about mobile—specifically, mobile apps—in other ways.

  • Personal Branding Trends for 2012 (Part 1)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Over the years, personal branding has proven to be an effective technique for enabling career success. But how we build our brands is evolving. Learn six personal branding trends for 2012 that'll help keep you ahead of the pack.

  • Facebook Top Search Term and Top Website of 2011

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Facebook was the most popular search term and the most popular website in the US in 2011, according to an Experian Hitwise analysis of the top 1,000 search terms for 2011.

  • The Email Marketer's Success Kit: Five Trends for 2012

    Article

    CONTENT TYPE: Article | TOPIC: None

    Now that 2011 is in our rearview mirrors, it's time to focus on 2012. Though the email marketing environment shifts especially swiftly, five dominating trends from 2011 will continue to reign this year.

  • IT, Marketing More Critical to Business Strategy in 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite continued business volatility, global executives plan to increase corporate spending cautiously in 2012—particularly the areas of IT (information technology) and marketing—according to a survey conducted by Doremus and the Financial Times.

  • Managing Chaos: The Marketing Approach

    Article

    CONTENT TYPE: Article | TOPIC: None

    Nowadays, the marketer's world is chaotic and cluttered. Effectively meeting a myriad of demands can seem impossible. That's why connected marketing solutions are critical to success in today's marketing landscape.

  • Google+ Pages Gaining on Facebook Among Top Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than three-quarters (77%) of the Top 100 global brands had a Google+ page as of December 19, 2011, up 16 percentage points from the 61% that did so a month earlier, according to research by BrightEdge Technologies.

  • Four Ways to Make Local Deals Work

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are your daily deals promotions hurting your bottom line? It doesn't have to be that way. Here are four key tips for using daily deals to boost awareness, gain and maintain customers, and get results.

  • How Americans Use Social Media, and Why They 'Friend'

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Americans are using social media—online forums, blogs, and social networks—to conduct a huge variety of every-day activities, from professional networking and consumer products research to entertainment and dating, according to a survey from NM Incite.

  • Eight Ways to Segment Link Prospects

    Article

    CONTENT TYPE: Article | TOPIC: None

    Link building is probably the most difficult aspect of SEO. Quality links that bring results are hard to get... unless you have a link-building strategy that targets specific, meaningful market segments.

  • What Marketers Don't Get About Social Media Audiences

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    There appears to be a disconnect between what marketers think consumers want from social media and what consumers actually want: Most senior marketers say consumers "want to be heard," but consumers say they want exclusive offers in exchange for interaction, according to a report by the CMO Council.

  • Marketing Smarts Podcast: Have You Killed an Innovation Today?

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    It's not always clear that the organizations that call for innovation actually want it. In this episode of Marketing Smarts, professor and author Dave Owens discusses the constraints that hamper creative thinking—and kill innovation.

  • Eight Common Mistakes of Promotional Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Sometimes promotions work, and sometimes they bomb. But what makes a promotion tank? Here are eight deadly sins that companies commit—and that you should avoid—when planning and executing promotions.

  • Free Shipping Day Drives Holiday E-tail Sales to $30.9B

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US retail e-commerce spending for the first 46 days of the November-December 2011 holiday season reached $30.9 billion, up 15% from the corresponding days in 2010, according to data from comScore.

  • 15 Lead Magnets (Plus 7 Best-Practices) to Help You Capture and Convert

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Is your business throwing Web traffic in the trash? If you're not capturing the traffic you spend big bucks to get, it's time to re-evaluate your lead-capture strategy by looking at the effectiveness of your lead magnets.

  • Social Marketing Going Mainstream, but Experimenting Is Still Key

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brand managers are split on the current state of social marketing in their organizations: 50.8% say marketing via social media is already mainstream or will become so by the end of 2012, but nearly an equal proportion (49.2%) say social marketing will likely still be characterized by continued experimentation by the year-end, according to a report by the 2012 Pivot Conference and Brian Solis.

  • How Not to Craft a Professional Bio

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    How effective is your professional bio at building reputation, gaining clients, and generating income? Here are five detailed critiques of real-life professional bios that'll help you avoid common pitfalls in your own bios.

  • Social Media Chatter Reveals Mobile Shoppers' Frustrations

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Many consumers are unhappy with recent mobile shopping experiences, according to study by Tealeaf; among social media conversations related to mobile shopping over the Thanksgiving weekend of 2011, 58% expressed praise for mobile commerce, but 41% reflected frustration with mobile experiences.

  • What Every New Business Should Know About Google's Ranking of Names

    Article

    CONTENT TYPE: Article | TOPIC: None

    Picking your brand name is crucial, and making sure that it's Google-friendly is even more important. Before you choose your brand name, learn three major facts about how Google rates and ranks personal and business names.

  • Corporate Marketers Shifting Spend to Branded Content

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than three-quarters of US corporate marketers say they are aggressively (16%) or moderately (62%) shifting spending from traditional marketing to branded-content marketing, according to a study by the Custom Content Council (CCC) in partnership with ContentWise.