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  • Top Shopping Tools: Web Browsers, Smartphones, and Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Among the various digital shopping channels available to consumers today, when discovering new products, most online shoppers prefer to use websites via PC or laptop or browser-based mobile sites via smartphone rather than mobile apps, according to a new study by Zmags.

  • Content Marketing Trends for 2012: What's in and What's Out

    Article

    CONTENT TYPE: Article | TOPIC: None

    No doubt about it: 2011 was a big year for content marketing. Twice the number of marketers implement content marketing vs. the number of those who use print, television, and radio advertising. But what's in store for 2012?

  • Integrating Social Media Still Challenges Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Although most US companies use social networks—66% have a Facebook page, 51% have a Twitter account, and 44% have a LinkedIn page—only 16% say their social marketing efforts are fully integrated across the organization, according to a study by InSites Consulting.

  • Personal Branding Trends for 2012 (Part 2)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Personal-branding expert William Arruda offers six more trends to keep in mind and on top of in 2012 as you continue to build, improve, and polish your own personal brand as a marketer in tune with the times.

  • Top Social Networking Trends and Need-to-Knows

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social networking was the most popular online content category in the world as of October 2011, accounting for 19% of all time spent online, or one out of every five minutes, according to a whitepaper by comScore.

  • Writers for Hire: How to Get What You Pay for on Elance

    Article

    CONTENT TYPE: Article | TOPIC: None

    When working with freelancers, "let the buyer beware" is a good rule of thumb. If you aren't careful in the due-diligence process, you may be in for more than you bargained for (literally). How can you make sure you don't get burned?

  • Mobile Email Audiences Up 28%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 89.6 million Americans used their mobile phone to access email for work or personal purposes during the three-month period ended November 2011, up 28% (19.5 million) from the 70.1 million who did so a year earlier, according to comScore Data Mine.

  • Why Marketing Needs Objectives... Not Just Goals

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many companies have the same overarching goals: increase sales, decrease costs, and reduce churn. But why don't they all succeed? It all boils down to mindfully setting objectives and implementing strong tactics to support them.

  • Apple Forecast to Gain Share as Smartphones Surge

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    CONTENT TYPE: Chart | TOPIC: None

    Despite Android's firm grip on the smartphone market, Apple's iOS is expected to reap the benefits of increasing consumer demand in smartphones over the next six months, according to a new report by Yankee Group.

  • Marketing Smarts Podcast: How Useful Is Your Marketing?

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    We all know that our marketing materials solve our problems. But do they solve other people's problems? I invited Laura Fitton, founder of oneforty, to explore the idea of useful marketing in our latest Marketing Smarts podcast.

  • What's Wrong With This Picture? The Stauer Chronograph

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    We've all seen them—those disastrous ads that make us cringe as marketers. Here is a detailed critique of one ad—gone terribly wrong—that'll help you avoid a host of pitfalls in your ad copy.

  • Mobile Social Media: Top Apps, Deal Sites, and More

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social consumers—people who are active on various social networking sites—use mobile devices broadly in their social activities, such as checking in with social networking sites, sharing content, playing games, and finding deals, according to a study by the Pivot Conference.

  • Redesigning the Site Redesign RFP: Eight Do's and Don'ts

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is a site redesign among your company's New Year's resolutions? To end up with a site that's built to last, you'll need a well-crafted RFP that covers all bases. Learn eight invaluable guidelines for creating your site redesign RFP.

  • Facebook: Where Gen-Y's Personal and Work Lives Converge

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social networking is blurring the lines between people's personal and professional lives, particularly among younger generations, according to a new study by Millennial Branding.

  • Case Study: Why Targeting by Level of Engagement Works

    Article

    CONTENT TYPE: Article | TOPIC: None

    The words "engagement" and "hypertargeting" are practically everywhere, but what happens when you combine the two? Learn how one company ran a diverse campaign that captured the interest of core, active, and casual fans.

  • Tech Paid-Search Spending Exceeds Forecast

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    CONTENT TYPE: Chart | TOPIC: None

    Paid-search spending among high-tech and consumer-electronics advertisers grew 28% in the fourth quarter of 2011 over the same quarter a year earlier, and up 7% over strong spending in 3Q11, according to a report by Covario.

  • How to Streamline Site Navigation to Attract and Retain Customers

    Article

    CONTENT TYPE: Article | TOPIC: None

    A website with poorly designed navigation can frustrate your visitors, cost you sales, and hurt your reputation. Learn how to enhance your site's navigation to showcase your content—and keep your customers coming back.

  • Social Media for Beautiful Things: Pinterest Soars

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Visits to the invitation-only social networking site Pinterest skyrocketed in the second half of 2011, reaching 11.0 million as of December 17, up nearly 40 times the level recorded six months earlier, according to data from Experian Hitwise.

  • Seven Tips for Forging an Appropriate Online Apology

    Article

    CONTENT TYPE: Article | TOPIC: None

    Despite best efforts, mistakes happen to every small business at some point. The key is not to panic, but to apologize to customers—the right way—and assure them that you are still worthy of their trust, confidence, and respect.

  • Why Search Marketers Are Grabbing the Long Tail

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Many marketers approach SEO by targeting the keywords in their industries with the largest monthly search volumes, but they often neglect the "long-tail" or low volume keywords, which when combined with multiple keywords can total, or exceed, the volume of the one desirable search term, according to a study by Conductor.