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  • Gen-Y Won't Buy Without User-Generated Input

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Raised on a diet of interactive and social media, Millennials are a consumer powerhouse who, when considering purchases, tend to value user-generated content (UGC) more than other sources of information, such as the opinions of friends and family, according to a survey from Bazaarvoice.

  • Break Down Marketing Silos Now: Build Engagement With Cross-Channel Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers have a tough job! No juggler's job has ever been as tough. With 13 or so online marketing channels (and just as many offline), the job of cross-channel marketing is difficult. But creating a successful cross-channel marketing organization is possible.

  • Web Traffic via Mobile Up 102%

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    CONTENT TYPE: Chart | TOPIC: None

    Some 12.6% of total website traffic was generated via mobile device in the fourth quarter of 2011, up 102% from the 6.3% a year earlier, and Android was the top smartphone OS during the period, accounting for nearly half of mobile traffic to websites, according to the Walker Sands Quarterly Web Traffic Report.

  • Three Keys to Accelerating Marketing Measurement and a Fact-Based Culture

    Article

    CONTENT TYPE: Article | TOPIC: None

    If CMOs are to be accountable for marketing ROI, their organizations must have marketers who have data, analysis, and measurement skills. Here are three steps for effectively creating a fact-based culture.

  • Forrester: 'Customer Experience' Roles Gaining Popularity

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    CONTENT TYPE: Chart | TOPIC: None

    Over the past six years, an increasing number of US companies of all sizes have appointed a single executive who leads customer experience efforts across a business unit or the entire company, according to a new report by Forrester Research.

  • Seven Tablet and Mobile Trends to Expect in 2012

    Article

    CONTENT TYPE: Article | TOPIC: None

    In 2011, mobile shopping increased and iPad tablet conversion rates soared. Are you prepared for the growing mobile and tablet retail environment? Learn seven key trends that will dominate 2012.

  • Blogs Top List of Social Media Investments for 2012

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Fully seven in ten brands (70%) say they plan to increase their presence across social media platforms in 2012, while 59% plan to boost the frequency of social content publishing, according to survey from Awareness. Many brands plan to focus efforts beyond the big three platforms (Facebook, Twitter, and LinkedIn) in 2012, expanding their reach into multiple social marketing channels.

  • Marketing Smarts Podcast: Sally Hogshead and the $500 Cup of Coffee

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    What if you opened a coffee shop and needed to stand out from a slew of competitors? You'd need to create a fascinating aura around your product. One way to do that, according to Sally Hogshead, this week's guest on Marketing Smarts, would be to offer a $500 cup of coffee.

  • Follow AMEX's Example of a Successful Facebook Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Sure, Facebook promotions can get you some "Likes," but is that all there is? Learn how American Express's Israel division used Facebook to gain valuable customer insight and deepen brand engagement.

  • Websites Trump Social Media for Finding Holiday Deals

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    CONTENT TYPE: Chart | TOPIC: None

    When searching for the best holiday deals, one-quarter (25%) of surveyed consumers say they prefer visiting brand websites over other channels such as print media (15%), email newsletters and notifications (13%), and Facebook (3%), according to a survey from Crowd Science.

  • Five Ways to Create a Data-Driven Marketing Culture

    Article

    CONTENT TYPE: Article | TOPIC: None

    When handled adeptly, customer data can be a marketer's most reliable weapon for reaching customers' buying intentions—and closing sales. Learn five ways to build a data-driven marketing culture that'll help you get results.

  • Ad Agencies Slow to Adapt to Online Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    Only 9% of senior-level marketers say traditional ad agencies are doing a good job of evolving and extending service capabilities in the digital age, according to a study by the CMO Council. Moreover, such firms are likely to be challenged by specialized digital marketing providers in 2012.

  • A Business Listing Is Your Online Anchor (Five Rules for Ensuring Stability)

    Article

    CONTENT TYPE: Article | TOPIC: None

    In today's noisy business listing landscape, it's important that your online anchor be consistent and visible throughout the local search ecosystem. Here are five essential rules to keep in mind when managing your online listing.

  • Social Media Lessons From the GOP Race

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Republican presidential candidates have made social media an integral part of their campaign efforts to win the White House in 2012—signing on to various social networks in hopes of reaching key constituents—and marketers can learn a lot by watching the political campaigns at work, according to a study by iContact.

  • How Your Customers and Analytics Can Help Increase Online Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Increasing your online sales isn't quick or easy, and it involves a lot of trial and error. Learn three steps that'll help you skip some of the guesswork and boost your website's conversion rate.

  • 2012 CES Wrap-Up: Top Trends, Devices, and Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Tech brands Microsoft and Motorola generated the most Twitter buzz at the 2012 International Consumer Electronics Show (CES) held January 10-13 in Las Vegas, each accounting for 5% of #CES-tagged Twitter mentions during the annual event, according to a study by Simply Measured.

  • You Botched That Marketing Email. Now What?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Mistakes will happen—even to the very best email marketers. The key is responding appropriately. Learn six email blunders you may encounter, along with guidelines for rectifying them quickly and effectively.

  • Digital and Direct Marketing Jobs Rebounding in 1Q12

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Digital and direct marketing hiring is expected to rebound in the first quarter of 2012, according to the Bernhart Associates' Quarterly Employment Report: More than one-half of employers plan to add marketing staff over the next three months, as layoffs continue to fall.

  • Marketing Smarts Podcast: Are You the Problem?

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Why is it that so many books, supposedly about marketing and business, seem more focused on self-actualization and personal empowerment? Author Julien Smith answers that question in this week's Marketing Smarts podcast.

  • Strategy Is Fun Too, You Know (Well, Fun-ish)

    Article

    CONTENT TYPE: Article | TOPIC: None

    It may be boring, but a thorough discovery and strategy-development process is essential before a website redesign. Here are five important elements of a redesign plan you should have in place and readily available... before the fun design stuff starts.