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  • What Others Like (and Dislike) About Your Tweets

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Twitter users* say only 36% of the tweets they receive are worth reading, 39% are mediocre at best, and 25% of tweets are not worth reading at all, according to a study by researchers at Carnegie Mellon University, MIT, and Georgia Tech.

  • We Are More Than Marketers: Integrating a Human-Centric Approach

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you treat customers and prospects as if they were whole human beings—with hearts, minds, and spirits? You should. Learn six steps that lead to a human-centric approach to marketing.

  • Facebook Ad Spend Growth Outpacing Paid Search

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook ad spending among clients of Kenshoo Social grew 109% in the fourth quarter of 2011 over 3Q11 levels, dwarfing the 27% growth recorded in paid-search spending over the same period, according to a report by Kenshoo.

  • A Five-Step Process for Hosting a Webinar That Generates Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    When hosting a webinar, you want people to show up and you want to generate leads. But meeting those goals isn't easy. Here's a five-step plan that'll take the guesswork out of hosting an effective, successful webinar.

  • Social Media Users Prefer Social Login Over Traditional

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    CONTENT TYPE: Chart | TOPIC: None

    More than three-quarters (77%) of social media users say websites should offer social login—i.e., using a social media identity to log in at a website—as an alternative to traditional account creation or logging in as a guest, up from the 66% who said so a year earlier, according to a study by Janrain.

  • The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Senior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn Engler, CEO of Digital Influence Group, answers that question in this episode of Marketing Smarts.

  • Five Steps for Building Your Email and SMS Lists via Social Media

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to grow your SMS and email marketing lists? Your social media fans and followers—who've already demonstrated their interest in you—are the perfect targets. Learn five steps for converting your social fans to subscribers.

  • Luxury Shoppers Use Social Media to Flaunt Purchases

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    CONTENT TYPE: Chart | TOPIC: None

    After making a luxury purchase, most Americans (70.8%) "verbally tell someone" about their latest acquisition, while fully three in ten (30.3%) head to social media sites to share the news, according to a survey from Empathica.

  • Never Waste an Opportunity: The Value of Lead-Nurturing

    Article

    CONTENT TYPE: Article | TOPIC: None

    When new visitors arrive at your website, you have two ways to seize the opportunity and guide them toward becoming customers. Both opportunities can evaporate in the blink of an eye—if you don't have the proper systems in place.

  • Android Gains in Smartphone Market, Apple Also Up

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    CONTENT TYPE: Chart | TOPIC: None

    Fully 40% of all US mobile subscribers, or 97.9 million people, owned a smartphone during the three months ended December 2011, as Google Android expanded its dominance in the market and Apple gained ground among handset manufacturers, according to data from the comScore MobiLens service.

  • Four Keyword Research Mistakes to Avoid at All Costs

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you are serious about the words "sales," "profit," and "conversions," you must master keyword research. Learn four common pitfalls marketers make when selecting keywords—and how to avoid them.

  • SMBs Missing Email List-Building Opportunities

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    CONTENT TYPE: Chart | TOPIC: None

    Most small-to-midsize businesses have mastered the basics of organic email list-building, making use of Web-based sign-up forms and even offering incentives to encourage subscriptions, but fewer than half use any type of email-to-social collaboration, limiting the potential of cross-channel marketing, according to a study by GetResponse.

  • The Inside Scoop on Using Twitter Lists for Profit and Sanity

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The dirty secret of Twitter is that as helpful as it can be, it's also a time sink. Learn how properly using and cleaning up your Twitter lists can help you save time—and generate leads for your business.

  • Super Bowl Ad Stats: Top Advertisers, All-Time Best Ads

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    CONTENT TYPE: Chart | TOPIC: None

    Super Bowl XLVI is only days away—and so is the debut of those iconic ads that run during the big game. Learn which industries led the way in ad spending last year, and which ad was named the best Super Bowl ad of all time by Forbes.com readers.

  • 10 Hot Tips (and a Promo Campaign Planner) for Seasonal Sale Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    Customers today expect more deals and offers during holiday seasons, so it's important to create seasonal campaigns to increase revenues. Here are 10 tips—and a campaign planner—to help you achieve seasonal sale success.

  • Social Graph Drives Brand Lift, Direct Response Ad Metrics

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Ad campaigns that target consumers on the basis of their social media activities and interest-based connections—or Brand Graph—perform better than ads without such targeting capabilities, and they generate large gains in brand lift and key direct-response metrics, according to a study by 33Across.

  • Marketing Smarts Podcast: Making the Most of the Mobile Moment

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    "Mobile is a behavior. It's not a technology." That's what Tim Hayden, CMO of 44Doors, told me when we discussed the "mobile moment" in this episode of our Marketing Smarts podcast.

  • Five Tips for Implementing a Successful QR Code Campaign

    Article

    CONTENT TYPE: Article | TOPIC: None

    QR codes can be inexpensive to implement and can provide you a measureable return on investment—if you use them correctly. Learn five invaluable tips for implementing an effective QR code campaign.

  • Inc. 500 Social Media Use: Facebook, Twitter Up; Blogging Down

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook and LinkedIn are now the most popular and most effective social media tools among the nation's fastest-growing private companies, according to a study by the University of Massachusetts at Dartmouth, Center for Marketing Research. Blogging among the Inc. 500 has fallen over the past year, as companies appear to be shifting away from maturing digital tools toward popular social platforms such as Facebook, Twitter, and LinkedIn.

  • Four Easy Tactics for Becoming a Must-Follow Account on Twitter

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Twitter is a powerful channel that can help you connect with customers, promote products, and create brand awareness. Learn four tactics for making your Twitter account a social media heavyweight in your industry.