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  • Give Them Something to Talk About: Create a Community Around Your Site's Content

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are people talking about you? If you can get people to talk about your company and its website, half of your marketing will be done for you. The best way to attract that attention is to start a community around your content.

  • Hispanics Most Avid Social Network Users

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    In the US, Hispanics are more likely than blacks and Caucasians to log in to various social networking sites on a daily basis or more often, according to a new American Pulse Survey from BIGinsight.

  • Influencing the Influencers... With a Glock: Paul Barrett Talks About America's Gun on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    In the early '90s, more than a quarter million Glocks (a semiautomatic pistol) had been sold in the US. Marketers can learn a lot from the runaway success of this handgun, as Bloomberg Businessweek's Paul Barrett told us in this week's episode of Marketing Smarts.

  • Pinterest: Not Just for Stay-at-Home Moms and Aspiring Wedding Planners

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Pinterest is a hot new social media website that provides a way for users to save and display ideas on virtual pin boards. But what's in it for marketers? Here are four ways to use Pinterest to get more business.

  • Forrester: Calculate the Value of Your Email Subscribers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Many interactive marketers rely on email subscriber valuation (ESV) to justify budgets and plan messaging strategies, according to a new report by Forrester Research, which presents a three-step formula for calculating ESV.

  • How to Find Better Leads in Five Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    Lead generation is hard. Why make it harder by doing it without a plan? Learn how effectively developing your strategy, choosing your tactics, and building your list will help you find killer leads.

  • What's Driving Pinterest's Amazing Growth

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Pinterest is arguably the hottest social media site on the Internet—user traffic to the online social catalog has skyrocketed since mid-2011—but the website also boasts strong audience engagement, retention, and "virality" among its core demographic, according to a report by RJMetrics.

  • How We Should Think About Marketing. A New Model [Prezi]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To say that marketing execution has changed dramatically over the last 10 years is about the grossest kind of understatement. Then why do all the models of the marketing function look about the same as they always have?

  • How Not to Think About Thought Leadership (and How to Do It Right)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Thought leadership—if done correctly—can prompt sales leads to come to you. But some companies still get it wrong. Learn why that happens, how to avoid major mistakes, and how to excel in thought leadership.

  • Americans Avoid Businesses With Bad Privacy Practices

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most online Americans (90%) say they worry about digital privacy at least sometimes, and 88% say they avoid doing business with companies that do not protect their digital privacy, according to a survey from the TRUSTe Privacy Index Series. Moreover, 95% of online adults say companies have a responsibility to protect their privacy online.

  • Five Crucial Steps to Retaining Brand Loyalty in a Crisis

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether a brand is facing a minor kerfuffle or a major tragedy, the path of correction should be simple and clear. Learn how to take control of any crisis situation, and emerge with a healthy brand and reinforced customer loyalty.

  • CEO Communications: Five Phrases That Signal 'BS'

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Leading business bloggers say the perceived authenticity of a CEO plays a critical role in how they assess a leader's abilities and performance overall, according to interviews conducted by the 10 company and Gotham Research Group.

  • Five Must-Do's to Get the Most Out of Local Search

    Article

    CONTENT TYPE: Article | TOPIC: None

    Local search is a rapidly growing trend and an essential marketing task for businesses that want to increase sales. Are you reaping the most benefits from local search? Learn five steps that'll help you do just that.

  • Mobile, Digital Media Influence Online and In-Store Buying

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers use various digital devices—smartphones, tablets, and desktop computers—at many points along the purchase path, from researching product information and pricing to finding retail outlets or completing transactions electronically, according to a survey conducted by Ipsos for Google, which explores consumers' shopping behaviors during the 2011 holiday season.

  • Why Unpopular Brands Rule: Erika Napoletano Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    "Popular is the last thing smart business people should want to be." At least that's the firmly held belief of Erika Napoletano, author of the forthcoming book The Power of Unpopular, and this week's guest on Marketing Smarts. But whatever could she mean? And why would any smart businessperson set out to be unpopular?

  • Case Study: One Company's Clever Approach to Turning Online Transactions Into Social Experiences

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Online testimonials are undeniably valuable, but they come after the sale. What if you could start that engine earlier? Learn how one company used Twitter and landing pages to boost sales and deepen customer engagement.

  • Security Concerns Hampering Social Commerce

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than one-half (55%) of social media users in the US say they are uncomfortable sharing credit card information with a known brand via secure payment on a social networking site such as Twitter or Facebook, according to a new survey from Digitas.

  • Usability Testing on a Dime: A Three-Week DIY Plan

    Article

    CONTENT TYPE: Article | TOPIC: None

    Usability testing is the most powerful, most effective thing you can do for your website, yet people assume it's too complicated and expensive. But almost anyone can do usability testing—from start to finish—in about three weeks.

  • Facebook Stats: Five Years of Worldwide Growth

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook's penetration among worldwide Internet audiences reached 55% as of December 2011, up 43 percentage points from 12% in 2007, according to report by comScore Data Mine.

  • Five Trends B2B Marketers Need to Understand to Succeed in 2012

    Article

    CONTENT TYPE: Article | TOPIC: None

    What will the remainder of 2012 have in store for B2B marketing? Thanks to data, what lies ahead isn't so hard to predict. Learn five significant trends that will affect B2B marketers in the months to come.