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  • Toward the Product-Centric Future: Mike Troiano Talks About Advertising and Branding on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Over the last 100 years, a business culture emerged based on mass production, mass consumption, and mass advertising in print and, especially, on television. Now, the media landscape is undergoing an unprecedented technical revolution—and highlighting a critical weakness at the core of marketing communications.

  • A 47-Point Guide for First-Time Webinar Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    Though webinars are live and sometimes free-flowing, they should never be disorganized. Careful planning demonstrates respect for your attendees and their time. Here are 47 tips for hosting a webinar that'll wow your audience.

  • Social Marketing Boosts Email Campaign Performance

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Small and medium-sized businesses (SMBs) that use both email and social media marketing programs tend to achieve better results from their email campaigns, according to a report by VerticalResponse.

  • Four Ways to Use Mobile at Your Next Tradeshow Booth

    Article

    CONTENT TYPE: Article | TOPIC: None

    At your next tradeshow, you'll likely be competing for the attention of a finite pool of attendees. So how can you best your competitors and capture (and keep) the attention of attendees? You've got to effectively incorporate mobile.

  • What Buyers Want in Apple's New iPad

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Apple is expected to unveil the next-generation of the iPad on March 7, 2012 and nearly one-third (29%) of mobile Web users say they plan to buy the new device, according to a survey from InMobi. Among those 29%, more than one-half (54%) are first-time tablet buyers.

  • Social Media ROI: How to Ensure Your Social Media Efforts Pay Off

    Article

    CONTENT TYPE: Article | TOPIC: None

    Social media marketing can either be an extremely worthwhile investment or a massive time sink that brings you no benefit. How can you tell which of those extremes you'll fall into? Learn how to set up your strategy to measure ROI.

  • CMOs: Business Outlook Strong, Marketing Budgets Up

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Buoyed by renewed confidence in the US economy and higher expectations for new business, CMOs say they plan to boost marketing spending over the next 12 months, with B2B products and B2B services marketers leading the way, according to the CMO Survey.

  • How to Create an Actionable Marketing Dashboard (and Why You Need One)

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you want to answer the C-suite's questions about how Marketing is performing, you need a dashboard—an insightful report that can optimize performance. Learn five key steps to creating a viable marketing dashboard.

  • Half of SMBs Use Social Media for Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than one-half (52%) of surveyed small and medium-sized businesses (SMBs) say they use social media to promote their businesses, and 49% purchase online advertising (including SEM products) themselves, directly from websites, according to a new report by BIA/Kelsey.

  • Five Ways Interactive Images Can Enhance Brand Engagement

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you're not using interactive images in your marketing, you should be. Learn how they can drive engagement, retention, and sales.

  • Media Planners and Buyers Value Direct-Response Metrics

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    When measuring the success of online display advertising, agencies tend to place great importance on performance metrics such as conversion, even for branding awareness campaigns, according to a survey from Maxifier.

  • What Is Your 'Signature Idea'? Mark Levy Talks Thought Leadership on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Thought leadership doesn't depend on what you think about your ideas and your perspective; it depends on whether other people are in fact following your lead. You don't choose to be a thought leader, in other words; you become a thought leader. How? By inspiring people to act. And to do that, you need "a signature idea."

  • Gut Check: Are You Ready for Mobile Marketing?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today, mobile is everywhere. But how can marketers use this powerful force to their advantage? Here are four critical questions every business should consider to maximize its mobile marketing return on investment.

  • Inbound Marketing Leads Cost 61% Less Than Outbound

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Businesses that use primarily inbound marketing strategies for lead acquisition consistently report lower cost-per-lead (CPL) rates than those using outbound-centric strategies, according to the 2012 State of Inbound Marketing report by HubSpot.

  • Three Ways to Improve Your Lead-Scoring Process

    Article

    CONTENT TYPE: Article | TOPIC: None

    Lead scoring enables marketers to precisely measure the warmth of leads before passing them to Sales, thereby increasing conversion rates. But that can be tricky. Learn how to smooth out the scoring process—and get results.

  • Key Mobile Marketing Stats and Trends for 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The year 2011 was pivotal for the mobile industry, marked by a near doubling in smartphone ownership, consumers' growing appetite for mobile social content, and tablets emerging as a formidable fourth screen, according to a new report by comScore.

  • What Pinterest Teaches Us About Innovation

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Is your business truly innovative? Real innovation is difficult to generate, and even harder to repeat. But Pinterest, a relatively new social network, can teach your business three invaluable lessons about innovation.

  • Social Media Effective Tool for Event Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though small organizations still rely heavily on traditional marketing channels to promote their events, social media is also an important outreach tool: 77% of event marketers who work for a small business or nonprofit say they use social media to promote their events, and another 14% say they plan to do so in the next year, according to a survey from Constant Contact.

  • Drive Business Success With a Winning Marketing Concept

    Article

    CONTENT TYPE: Article | TOPIC: None

    Behind every successful product, service, or brand lies a powerful concept. Do you have one? Learn what it takes to craft a winning marketing concept, and why having one is critical to the success of your business.

  • Mobile Ad and Marketing Now the Fastest-Growing Media Sector

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Total US mobile and social media revenues—including business and consumer content, access, and advertising and marketing—reached $45.38 billion in 2011, up 30.2% from a year earlier, according to new data from PQ Media.