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  • Social Media Is Not Social CRM, but It Can Be With These Five Steps

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media success is not just about gaining followers or "Likes." You need to track how many followers buy your products or subscribe to your services. Learn five steps to building a successful social CRM practice.

  • Facebook and Instagram: The Data Behind the Photo Op

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    On April 9, 2012, Facebook announced its billion-dollar plan to acquire Instagram, a hugely popular photo sharing network with more than 30 million users. Traffic to Instagram's website had already been increasing steadily over the previous 24-week period, reaching 3.8 million visits as of April 7, over 55 times the 68,800 visits recorded six months earlier (October 22, 2012), according to a report by Experian Hitwise.

  • A 13-Step Road Map for How to Go Hyper-Local

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's a no brainer. Local businesses that want to maximize their business results should implement hyper-local digital marketing. Learn key tips for effective local advertising that can help take your business to the next level.

  • Young 'Digital Natives' Switch Media Every Two Minutes

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Digital Natives, consumers who grew up with mobile technology, subconsciously move between devices and media platforms (e.g., TV, tablets, and smartphones) far more frequently than Digital Immigrants, those who learned about mobile technology in their adult lives, according to a study by Time Inc.

  • How to Save Marketing From Itself: Ian Lurie and Geoff Livingston Talk LIVE to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    In this week's episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself.

  • Marketing Automation: Five Must-Do's for Achieving Maximum Efficiency

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing automation (MA) software allows marketers to manage prospect and customer databases, track activity, and personalize their messaging. Get the maximum benefit from your MA software by taking these five actions.

  • Portable Purchasing: Trends in Shopping via Tablets, Smartphones

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Tablets are fast becoming the mobile shopping device of choice among consumers: 64% of tablet owners say they have made at least one purchase via their device in the previous six months, compared with 48% of smartphone owners who say the same, according to a new survey by Local Corporation and the e-tailing group.

  • Why Social Media Doesn't Work (and What You Can Do About It)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    To make social media work for your brand, you need a solid engagement strategy. Learn five engagement-strategy idea starters—and three key ingredients—for social media success.

  • Pinterest Now No. 3 US Social Network, Surpasses LinkedIn

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Pinterest is now the third most popular social networking site in the US, behind Facebook and Twitter, according to a new report by Experian Hitwise. Web traffic to Pinterest surged 50% from January to February of 2012, enabling the invitation-only site to overtake LinkedIn, Tagged, and Google+ in total monthly visits, Experian reports.

  • Email Like It's 2012, Not 1999

    Article

    CONTENT TYPE: Article | TOPIC: None

    No excuse justifies emailing like it's still 1999. Today, email marketing is about achieving optimal delivery, response, and financial benefits from the channel. Learn how to modernize your email marketing for success in 2012.

  • Email Content Still Most Likely to Influence Buying Decisions

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email remains a powerful way to connect with customers and influence their buying decisions: 66% of online Americans say they have made a purchase as a result of an email from a brand, more than three times the percentage of people who have purchased in response to a message delivered via Facebook (20%) or text message (16%), according to a study by Exact Target.

  • Four Ways to Improve the Lead-to-Sales Handoff

    Article

    CONTENT TYPE: Article | TOPIC: None

    Improving the lead-to-sales handoff at your company—and setting lead follow-up guidelines—can significantly boost ROI and help close Sales. Learn four invaluable handoff techniques you should be implementing.

  • Google Android Captures Majority of US Smartphone Market

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Android continued to widen its lead in the US smartphone market in February 2012, crossing the 50% threshold to capture a majority share for the first time in its history, according to data from the comScore MobiLens service.

  • Want Real Business Results From Facebook? Run a Social Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    To get real business results from your social media efforts, you need to build a community, engage your audience, and create word-of-mouth. Learn how running a social campaign on Facebook can help you do just that.

  • Video Email Marketing Boosts CTR, Purchasing Behaviors

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online video has moved to the mainstream: 81% of senior marketing executives now use online video content in their marketing programs, up from the 70% who did so a year earlier, according to a report by the Web Video Marketing Council (WVMC) and Flimp Media.

  • Decoding the Code: Seven R's of a Relevant Mobile Barcode Campaign

    Article

    CONTENT TYPE: Article | TOPIC: None

    Mobile barcode campaigns can deliver a call to action, engage customers and prospects, and enhance the human experience as it relates to your brand. Learn seven key tips for launching a successful mobile barcode campaign.

  • How Do You Measure the Value of Sharing? Kurt Abrahamson of ShareThis Talks About Measuring Social Activity on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    "It's not just social media," Kurt Abrahamson says in this week's episode of Marketing Smarts. "It's socially engaged audiences that are important." Learn why social sharing is an important indicator of engagement—and more useful to publishers and advertisers than the traditional "reach" metrics.

  • Facebook, Twitter Top List for Social Spending Growth

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than one-half (53%) of advertising and marketing executives say they expect companies to increase investments in Facebook marketing in 2012, according to a survey from The Creative Group.

  • Six Ways to Prepare Your Brand for Social Media's Visual Revolution

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Considering the emergence of the social network Pinterest and Facebook's Timeline, it's clear that brands without a solid visual vocabulary will be left behind. Learn six tips for ensuring your brand is ready for the visual revolution.

  • Email Preferred Over Texting for Brand Offers, Promos

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite the widespread adoption of SMS text messaging in personal communications, most (86%) people prefer to receive promotional offers from brands via email rather than text, according to a survey from Ipsos OTX and Ipsos Global @dvisor. Similarly, most business professionals prefer email over text messages when receiving promotional offers from brands.