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  • TV Trumps Social Networking as a Must-Have

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Television is still such a big part of people's lives: More than one-half (58%) of those surveyed say they would give up social networking if staying online meant they could no longer watch TV, according to a survey from Ipsos.

  • The Pros and Cons of In-House Marketing Mix Analysis

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing mix analysis provides insights that improve ROI and optimize spend. The question is... will you get better results from outsourcing marketing mix analytics or building in-house capabilities?

  • Why You Should Consider Hiring a Brand Journalist: Joe Chernov of Eloqua [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Why should you hire a brand journalist? In this episode of Marketing Smarts, Joe Chernov, Eloqua's vice-president of content marketing, explains why hiring a brand journalist can make all the content you produce better.

  • Customer Experience Initiatives Lack Proven ROI Value

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Brands of all sizes are missing out on the business benefits of customer loyalty programs, according to a survey from Satmetrix: Fully two-thirds of those surveyed say they cannot prove or cannot measure the return on investment (ROI) from customer experience management (CEM) initiatives.

  • 'Customer Experience' Is the Catchphrase for 2012

    Article

    CONTENT TYPE: Article | TOPIC: None

    Customer experience is about meeting customer needs, aligning touch points, and creating relationships. Learn customer experience basics—and how to create an enriched customer experience that gets results.

  • 2012 Online Video Marketing Benchmarks and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most brands and ad professionals say video advertising should be more aligned with TV rather than online display, and 48% are already planning TV and video together, according to a survey from Adap.TV and Digiday.

  • P.S. Five Tips to Increase Email Click-Through Rates

    Article

    CONTENT TYPE: Article | TOPIC: None

    The post script (P.S.) can be a powerful tool for marketers—if it's used the right way. Learn five things you can do with your post script to generate more clicks in your emails and capture the reader's attention.

  • Age, Not Gender, Drives Most Social Media Use

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though Facebook enjoys broad adoption among users of all age groups and genders, other social media sites do not have such ubiquitous appeal, according to a survey from Netpop Research. Facebook, in other words, is not the norm, Netpop found.

  • Six Steps to Global Growth: How to Plant Your North American Brand Equity in Foreign Markets

    Article

    CONTENT TYPE: Article | TOPIC: None

    Before taking your brand global, make sure you've done the proper market research, hired the right staff, and implemented the cultural checks needed to succeed. Here are six steps all brands must consider before going global.

  • Most Execs Are 'On' Regardless of Time or Location

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Smartphones, Wi-Fi access, and social media have liberated business executives from the confines of their offices; however, the flip side of that freedom is that very few can separate themselves from work after hours, according to a study by gyro and Forbes Insights.

  • So I Have a Marketing Automation System... Now What?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing automation systems offer a veritable multitude of capabilities. But don't let all those features overwhelm you. Learn five ways to jump-start your marketing automation strategy without getting stressed out.

  • Digital, Direct Marketing Jobs Outlook Improving Modestly

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    After a big spike in first-quarter hiring, the direct and digital jobs market is now expected to improve modestly in the second quarter of 2012, according to the Bernhart Associates' Quarterly Employment Report: One-half of employers plan to add marketing staff over the next three months, while layoffs and hiring freezes are expected to decline.

  • How Community Management Can Help Your Business Grow: Rachel Happe [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    There is no question that communities are going to play a bigger and bigger role in the way we all do business. The question is, Is your company ready for it? Rachel Happe of the Community Roundtable offers insights.

  • Doc, What Can You Do for My Marketing Headache? A Data Prescription

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers can feel overwhelmed by the waves of marketing "solutions" that come at them daily: new digital advertising options, new mobile apps, every surefire lead-generation scheme in the book. It's enough to give a person a monumental headache. No worries, though. The data doctor is in.

  • B2B Companies Ramping Up Data-Driven Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B marketers recognize the need for a data-driven approach to marketing and fully eight in ten (80%) say they are spending more time and resources on critical marketing metrics in 2012, according to a survey from Pardot.

  • Engagement Energy: 10 Ways to Power Up Sales and Marketing to Capture Attention and Drive Action

    Article

    CONTENT TYPE: Article | TOPIC: None

    Imagine having a switch that activates your buyer's brain and gets her to pay attention to what you say—and to take action. Learn how "engagement energy" can help you craft stronger sales and marketing messages that get results.

  • Email Campaign Volumes Surge, Open Rates Stronger

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email campaign volumes and open rates improved in the fourth quarter of 2011: Average email volumes per client grew 21.0% over levels recorded a year earlier, while open rates increased 12.2% year over year, according to a report by Epsilon and the Direct Marketing Association's Email Experience Council.

  • The Marketer's Guide to Fixing Your Website

    Article

    CONTENT TYPE: Article | TOPIC: None

    Almost inevitably, every website will encounter a problem of some kind. Many online marketers lack the technical skills to make website fixes themselves. So how can they effectively mitigate a website problem?

  • WOM, UGC Much More Trusted Than Email, Social Media, Advertising

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Word-of-mouth (WOM) recommendations from friends and family and user-generated content (UGC) are sources most trusted for information about the products people want and need, according to a new report by Nielsen.

  • Should You Hire, or Contract, Your Marketing Team? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The following decision tree will help you decide whether to hire or contract your marketing team. Why even consider the question? Because today's business climate requires agility and the ability to perform an ever-increasing set of tasks that require specialized talent, including marketing talent. This infographic flowchart will help clarify your choices.