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  • Subscribers, Not Buyers: Five Ways the Shift to Subscription Services Changes Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    A major change is afoot in the way people are spending; they are moving away from one-time buying and toward subscribing to services. That shift means more revenue opportunities for marketers—and big changes in how they market.

  • Tracking Local Marketing ROI Challenges National Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly two-thirds (66.2%) of national brands invest in local marketing (i.e., they conduct marketing campaigns directed at customers in their local markets) but only 42.0% measure the return on investment (ROI) of such efforts, according to a new study by Balihoo.

  • What Is Agile Marketing, and Why Is It Essential to Marketing Operations?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Why is agile marketing imperative to marketing today? Here are four reasons marketers should implement agile marketing—and seven expert tips for those thinking of starting their own sprints and scrums.

  • Facebook Tops Social Login Preferences

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though people use a variety of social channels to log in to third-party websites, Facebook still dominates social login, according to a report by Janrain. Facebook accounted for 45% of social logins in the first quarter of 2012, followed by Google with 31%.

  • US Companies Unprepared for Canada's New Anti-Spam Act

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    In the next year, Canada is expected to enact new legislation restricting the use of consumer data for marketing purposes. But most US marketers are unaware of the new law and the potential fines associated with noncompliance, according to a survey from international business law firm Fasken Martineau.

  • The Problem With Personalized Search: SEO Ranking Reports Are Dead!

    Article

    CONTENT TYPE: Article | TOPIC: None

    OK, SEO ranking reports are not dead... but Google's personalized search is making them less and less relevant. Learn why many are using the wrong metrics to measure success—and three ways to reach online customers despite personalized search.

  • How Personas Can Lead Your Messaging Astray (and Four Tips for Keeping It on Track)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you think a prospect responds better to your marketing message because you've based it on a customer persona? Unfortunately, that is not the case. To craft effective messaging, you need to address four essential questions.

  • Social Media Ad Spend to Reach $9.8B by 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media advertising revenue—now dominated by Facebook and Twitter—is forecast to reach $9.8 billion in 2016, up from an estimated $3.8 billion in 2011, a compound annual growth rate (CAGR) of 21.0%, according to BIA/Kelsey's US Local Media Annual Forecast.

  • Viral Advice From the Creators of TextsFromHillary.com

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to create the next online viral sensation? Though no magic formula will get you there, the creators of the wildly popular Texts From Hillary website offer four essential tips that helped make their site a huge Internet smash.

  • Is Giving the Secret to Getting? Bob Burg Guests on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    In this week's episode of Marketing Smarts, author Bob Burg explains why giving—consistently providing value to others—is not only a nice way to live life but also a financially profitable way that helps build valuable relationships.

  • Use of Smartphone Location-Based Tools Nearly Doubles

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Growing numbers of smartphone owners are using location-based information services: Nearly three-quarters (74%) say they use their smartphone to get real-time location-based information, up from the 55% who said so a year earlier, according to a study by Pew Research.

  • Six Ways Brands Are Optimizing Facebook Timelines

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Many brands recognize the potential of Facebook's Timeline, but they don't really know how to use it to their full advantage. Learn six straightforward ways to optimize your brand's Timeline to drive better marketing performance.

  • Bing-Powered Share of US Search Reaches 30% in April

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Bing-powered searches—those served by Bing.com and search.yahoo.com—accounted for 30.01% of all US searches conducted in the four weeks ended April 28, 2012, up 5% from the previous month and up 11% from the previous year, according to data from Experian Hitwise.

  • 12 Ways to Strengthen Your Call to Action

    Article

    CONTENT TYPE: Article | TOPIC: None

    Creating a great call to action that gets results can be tricky, unless you have a few tricks up your sleeve. Here are 12 essential tips for optimizing your calls to action to ensure they compel potential customers to act.

  • Google+ Gaining Ground With Brands and Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands are getting more active with Google+, and consumers are getting more comfortable with the 10-month-old social networking site, according to a new study by Simply Measured. Among the brands listed on the Interbrand Top 100, the number of circles across all Google+ pages is up 138% from three months earlier.

  • Don't Be a Lead Killer: Three Ways to Keep Sales Leads Alive

    Article

    CONTENT TYPE: Article | TOPIC: None

    Despite their critical contribution to a business, sales reps can often get in their own way. Here are three of the biggest ways sales reps kill leads—and three solutions that'll help turn prospects into customers.

  • Social Media Influences Moms' Purchasing Decisions

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Mothers are more present, more active, and more engaged users of social networking sites than other women, according to a study by Performics. Moreover, moms are 45% more likely than other women to say they have made a purchase as a result of a recommendation via social media (42% vs. 29%).

  • A Zoo Visitor's Guide to Customer Experience and Performance Chain Excellence

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you've ever been to a zoo, you probably used a zoo map during your visit. Those maps provide wonderful visual cues to the customer-experience and performance-chain lessons we can all apply to our businesses.

  • Adoption of Facebook's Social Ads Grows Fourfold

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Advertisers are warming to Facebook's new social ad formats: Over the past 12 months, the proportion of Facebook ad budgets allocated to "social ads" has increased fourfold, from 5% in March 2011, to 23% in March 2012, according to a report from Marin Software.

  • Five Must-Have Elements of an Awesome Mobile Marketing Call to Action

    Article

    CONTENT TYPE: Article | TOPIC: None

    Like any marketing campaign, a mobile marketing campaign can be well thought out, meticulously planned, and perfectly functional... but still produce limited user engagement. Why? A subpar call to action.