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  • Manufacturers Upping Online Marketing Spend

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Driven by the need to compete more aggressively in their core markets, nearly nine in ten American manufacturers (86%) say they are investing in online marketing in 2012, and 52% are increasing those investments over 2011 levels, according to a survey from ThomasNet.com.

  • Do We Really Behave Badly on Social Media? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The unspoken assumption in much of corporate America is that employees, when left to their own devices, will likely abuse social networking privileges while at work and harm company reputation. But how do adults really behave on social media?

  • Seven Effective Ways to Integrate Social, Local, and Mobile

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Have your marketing efforts gone "SoLoMo" yet? Learn why combining your social, local, and mobile marketing efforts are critical in today's market—and how you can go "SoLoMo" in seven ways.

  • Online Ad Spend Reaches Record $8.4B in 1Q12

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Internet advertising revenues reached $8.4 billion in the first quarter of 2012, up 15% from $7.3 billion a year earlier, setting a new record for the reporting period, according to a report by the Interactive Advertising Bureau (IAB) and PwC US.

  • The Easiest Way to Be Successful in Social: Jay Baer Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    In this week's episode of Marketing Smarts, author and social media strategist Jay Baer explains why the easiest way to be successful in social is to "be social about content instead of being social about your company."

  • Why I Love Google+

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    I spend two hours a day on Google+ because doing so is enjoyable and good for my brand. In addition to my fondness for its members, Google+ embodies many appealing attributes that make social networking better.

  • Tablet Market Reaches 'Critical Mass' in US

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    In only two years since the release of Apple's iPad, tablets have reached critical mass in the US: One in four smartphone owners used a tablet during the three-month period ended April 2012, according to data from comScore.

  • Pinterest: Top 9 Ways to Be a Responsible Pinner

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you aren't one of the millions using Pinterest, now is the time to add the image-driven social network to your traffic-generating toolbox. But if you're going to use Pinterest, do so responsibly by using these nine tips.

  • Do Mobile Users Pay Attention to Mobile Ads?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly three in four mobile users (74.0%) say they fully pay attention to mobile ads while browsing the Web, either on a regular (35.3%) or occasional (38.7%) basis, according to a recent survey from Prosper Mobile Insights.

  • Integrate Social to Inform Product Development and Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Are you using social media to fuel product strategy and development? Learn why social can be an effective research tool, and how three forms of social listening can help inform product marketing.

  • Marketers Boosting Automated Campaigns in 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketing automation is on the rise: 59% of senior marketers say they expect the number of automated campaigns to increase over the next 12 months, and 83% expect the use of marketing automation to improve the efficiency of their marketing processes, according to a report by Forrester Research and Silverpop.

  • The Most Undervalued Analytics Tool: Communication (Part 3: Communication With Executives)

    Article

    CONTENT TYPE: Article | TOPIC: None

    For analytics to succeed in an organization, analysts must be capable of speaking the language of executives. Learn five ways analysts can create meaningful communication with the higher-ups.

  • Easier Product Returns Offer Big Opportunities for Retailers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Asked which aspects of e-tail shopping they'd like retailers to improve, 58% of online shoppers cite free or discounted shipping, while 42% cite ease of returns and exchanges and 38% cite the variety of brands and products available, according to a study by comScore and UPS.

  • How to Improve Performance Measurement in Four Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    Measuring and reporting on Marketing's value is more important than ever. To truly demonstrate their value and design an effective performance measurement system, marketers should focus on four key areas.

  • One-Third of Americans Recommend Brands They Like, Follow

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly two in five online adults worldwide (38%) say they have recommended a brand they "like" or follow on a social networking site; however, that level varies dramatically across geographic regions, according to a new survey from Ipsos OTX and Ipsos Global @dvisor.

  • How Photography and Online Video Influence Customer Purchasing Behavior

    Article

    CONTENT TYPE: Article | TOPIC: None

    Photography and video have an immense impact on customers' purchasing behavior because they enable customers to visually connect with products before they buy. Learn how compelling visual content can help drive sales.

  • The Rise of the Savvy Auntie: Melanie Notkin on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    In this week's Marketing Smarts, Melanie Notkin, founder of SavvyAuntie.com, discusses an important niche market neglected by marketers—women without children of their own, but with children in their lives.

  • Twitter Adoption Nudges Up, Daily Check-In Levels Double

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 15% of online adults in the US say they use Twitter, up from the 13% who said so a year earlier, according to a report by Pew Research. Only 8% of online adults check their Twitter feeds on an average day; however, that proportion is twice the 4% who did so in May 2011.

  • What Exactly Is a 'Social Business'?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here we go again. We have a new buzzword. Social media experts, and many others, are now talking about Social Business. But being a social business is not about having a team of people monitoring LinkedIn, Twitter, and (if you are in the "leading edge") Google+ and Pinterest.

  • Brands Unsure About Who Controls Social Media Communications

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    In today's social and mobile media landscape, confusion reigns regarding who in the organization controls the customer conversation: 58% of C-level executives say the CEO is responsible for customer communications via social and mobile channels, but only 28% of middle managers agree with that assessment, according to a report by the Economist Intelligence Unit and Genesys.