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  • When a Brand Tweets, Does Anybody Hear?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Tweets that contain fewer than 100 characters receive 17% higher engagement than longer tweets, according to a Buddy Media study titled Strategies for Effective Tweeting: A Statistical Review.

  • Three Steps to More Original Content for Your Website: Crowdsourcing Matures

    Article

    CONTENT TYPE: Article | TOPIC: None

    Although content marketing continues to prove its effectiveness, and it's used by nearly 90% of marketers across all industries, creating relevant, fresh, and intriguing content that engages your community remains as difficult as it has always been. Or does it?

  • Apple's Smartphone Subscriber Share 1 in 3; Google Android's, 1 in 2

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Both Google Android and Apple continued to increase their share of US smartphone subscribers in the US: Android reached nearly 51%, while Apple captured 32%, according to data from the comScore MobiLens service for the three-month period ended May 2012.

  • Picture This: Acquisition Email That's More Visual

    Article

    CONTENT TYPE: Article | TOPIC: None

    Looking at the evolution of social media over the last few years, you can plainly see that it's now being driven by imagery. Consider Facebook's Timeline (and its acquisition of Instagram) or the rise of Pinterest. However, we forget that email, too, is a social medium. So now is a great time to evaluate how you use images in your email marketing.

  • 7 in 10 Use Only Mobile for at Least One Web-Based Activity

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile devices have a strong hold on today's consumers, so much so that some users are becoming totally mobile dependent, whether at home or on the go: Half of smartphone and tablet users (51.1%) say they now check their email using only their mobile device, according to a recent survey conducted by Prosper Mobile Insights.

  • Six Reasons Your Company Needs Millennials [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To help managers better understand Millennials and their value, The Young Entrepreneur Council (YEC) partnered with MBA@UNC to share their research about Millennials, who constitute a market (and workforce) numbering 80 million.

  • How to Gatecrash the Olympics Marketing Season

    Article

    CONTENT TYPE: Article | TOPIC: None

    Only a few Games ago, trying to take advantage of the Olympics if you weren't a sponsor was as difficult as teaching a Los Angeles Kings "fan" the meaning of icing. But in the case of the 2012 London games, you can... without investing serious sponsor-level cash.

  • What Are the Top Nonprofit US Brands?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The Girl Scouts of the USA, Best Friends Animal Society, Stand Up to Cancer, American Red Cross, and Goodwill are among the top nonprofit brands within their respective categories, according to the Harris Poll Non-Profit EquiTrend brand-equity tracking study of the health of some 87 nonprofits.

  • Four Lessons on Avoiding a Brand Management Nightmare

    Article

    CONTENT TYPE: Article | TOPIC: None

    Brand extensions can be a great way for a core brand to develop its overall brand equity and reach new customers. We can learn valuable lessons from those who have done it right, and those who haven't.

  • Google Search Share 65%, Bing-Powered Search Share Up 5%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google accounted for 65.02% of all US searches conducted in the four weeks ended June 2, 2012, according to Experian Marketing Services' Hitwise. Bing-powered search accounted for 28.12% of searches

  • You Are Getting Lead Qualification Wrong: Dan McDade on Marketing Smarts [podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    "Most companies are either under-qualifying or over-qualifying leads," says PointClear's Dan McDade in this episode of the Marketing Smarts podcast. He goes on to explain what he means and offers a three-point solution to the problem.

  • Google's Knowledge Graph and SEO: Search Gets Smarter

    Article

    CONTENT TYPE: Article | TOPIC: None

    Google recently entered the semantic search sphere with its Knowledge Graph update. Semantic search changes the way a search engine "thinks" about a search term. What does Knowledge Graph mean for searchers?

  • At least 8 in 10 Online Users Engage in Social Media Globally: Forrester

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media is now a global phenomenon, with most online adults in North America, Europe, metro Asia, and Latin America regular users, according to a new update of Forrester's Global Social Media Adoption In 2011, originally published in January 2012.

  • Is Your Brand Message on Mute?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is your brand's message getting lost in today's data deluge? Learn how to maintain a consistent brand voice, and how to ensure your messaging cuts through the data noise.

  • Social Campaigns on Tuesdays Earn Highest Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    There are good days to start a social marketing campaign, and there are better ones: Most Facebook campaigns are deployed on Fridays, but those deployed on Tuesdays generate the most customer engagement, according to a study by Yesmail Interactive, which examines the customer engagement of campaigns conducted via popular social channels.

  • 10 Reasons Why You Need a Mobile Site [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    With smartphone’s taking the majority share in mobile phone usage in America this year, it’s easy to see that the future of the Web is mobile. No one can afford to ignore it.

  • How to Convince Older Business Owners to Invest in Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Convincing older business owners to invest in social media can be difficult—but it doesn't have to be. Learn five undeniable benefits of social media that could help make the case for a social investment.

  • Dull, Irrelevant Content Hampering B2B Lead Gen Success

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Only one in five B2B marketing and sales professionals (20%) say their demand generation campaigns are fully effective, whereas 80% say they are ineffective to semi-ineffective, according to a survey from Corporate Visions.

  • Why Content Marketing Across the Revenue Cycle Is Crucial

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today's revenue-focused marketers need to be experts in inbound marketing. Learn why effective inbound marketing requires relevant, compelling content that is tailored to prospects at each stage of the buying cycle.

  • Brands Failing to Tap Potential of Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Despite the widespread use of social networks among US companies, only 11% have fully integrated social media into existing business programs, according to a study by InSites Consulting. Moreover, only 38% of companies say they share the outcomes of social interactions with the entire organization.