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  • Word-of-Mouth Key to Success of Daily Deals

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Word-of-mouth is key to the success of daily deals: When making a daily deal purchase from a new or unfamiliar small business, fully one-half (50%) of consumers cite recommendations from friends or family as the factor most likely to influence their decision to purchase, according to a report by Constant Contact and Chadwick Martin Bailey.

  • Why You Should Integrate Online Marketing and Direct Mail

    Article

    CONTENT TYPE: Article | TOPIC: None

    It would be great if online marketing—websites, pay-per-click, email, etc.—were all you needed to get the most out of your business's marketing plan, but that just isn't the case. Could you make it work? Sure. But you'd be leaving money on the table.

  • Get Your Story Straight... Because It's the Key to Your Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    Stories matter. We see it over and over again: Companies that capitalize on an inflection point and grab a leadership position always have a thought-provoking point of view that resonates with buyers.

  • Satire, Politics, and Marketing Fake News: Baratunde Thurston on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Stand-up comic, author of How to Be Black, and former director of digital at The Onion, Baratunde Thurston has a lethal sense of humor—and an uncanny ability to meld business sense and humor to both build an online audience and keep advertisers happy. Hear what he has to say.

  • Amazon Trouncing Google as First Stop for Shoppers

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    CONTENT TYPE: Chart | TOPIC: None

    Consumers tend to prefer starting their online purchasing research with Amazon rather than Google: 30% of online buyers surveyed say they began researching their most recent online purchase via Amazon, more than twice the proportion (13%) who began their research with Google, according to report by Forrester Research.

  • Nine Ways You Can Use Virtual Events to Train, Communicate, and Sell

    Article

    CONTENT TYPE: Article | TOPIC: None

    Webinars can be great lead-generation tools. But virtual communications can also help you build communities, communicate with customers, train sales teams and partners, measure the success of campaigns, and launch products.

  • CMOs Tapping Into Social Data for Consumer Insights

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most CMOs (89.4%) say social data has affected at least some of their business decisions, and 21.3% say social data affects at least 1 in 5 decisions they make, according to a new report by Bazaarvoice and The CMO Club.

  • Seven Rules to Cultivate Deep Mobile Relationships

    Article

    CONTENT TYPE: Article | TOPIC: None

    For marketers, mobile apps present an unprecedented opportunity to always be a mere arm's length away from customers. And we can know more about them than ever before. But how do you ensure a lasting mobile relationship?

  • Email Open and Click Rates: Benchmarks and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Average email open rates continued on their downward path during 2011 and the first quarter of 2012, though click-through rates increased slightly during the same period, according to Silverpop's Email Marketing Metrics Benchmark Study. Among some 20 industries studied, the computer software and media and publishing industries were standout performers.

  • The Evolution of Business Video [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The history of the business video dates back to the 1970s, when AT&T created the Picturephone. The device transmitted an image only once every two seconds—slow speeds that would make any Internet user cringe today. The way we access and share visual creations has changed a lot since those early days.

  • Five Tips From Leading Companies for Online Video Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Customers are now using video to educate themselves on products and services before they buy, and that extends across both the consumer and business-to-business markets. Here are five tips from five companies that are making online video work for them.

  • Above-the-Fold Placement on SERPs Drives Brand Value

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The relative position of a brand on an organic search engine results page (SERP) appears to influence key brand measures among target consumers, such as brand awareness, brand quality, and purchase consideration, according to research by Conductor.

  • Top 10 B2B Marketing Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: None

    Even the most seasoned marketing professionals sometimes fall prey to mistakes in tactics or implementation. But with a watchful eye, practitioners can avoid costly pitfalls. Here is a quick review of the 10 most common B2B traps and how you can dodge them:

  • Americans Watching TV With Mobile Phone in Hand

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most cell phone owners in the US use their devices while watching TV, often to get more information about televised content: Some 52% of all adult cell phone owners and 76% of those age 18-34 incorporate mobile phones into their television watching experience, according to a report by Pew Research.

  • Smart Marketers Road Show Rundown With Jeff Mayersohn and Lou Imbriano [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    The final stop of the MarketingProfs Smart Marketers Tour was the beautiful deCordova Museum in Lincoln, MA, on July 10, and it was our best-attended. Our guests were Jeff Mayersohn, owner of the Harvard Bookstore in Harvard Square, Cambridge, and Lou Imbriano, CEO of TrinityOne and former CMO of the New England Patriots.

  • How to Optimize for Local Search With Post-Venice Citation-Building Strategies

    Article

    CONTENT TYPE: Article | TOPIC: None

    The importance of local search has been growing. But with the recent release of Google's Venice update, local search has become more important than ever. If you don't have a strategy for local search optimization, you're losing business.

  • B2B Email Marketing Best-Practices and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email is still an invaluable asset to marketers, but only 30% of B2B marketers are using email marketing as their primary lead generation tactic; instead, email appears to be more effective for nurturing prospects than lead generation, according to a study by Pardot.

  • Nine Ways to Draw Event Visitors to Your Booth and Wow Them

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here are nine ways to draw tradeshow attendees to your booth and engage with them. Some of these tips may seem like common sense, but you'd be amazed at how many exhibitors completely disregard them.

  • Viral Video Adoption Climbs as Social Levels Off

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers' use of social media and mobile marketing has steadied over the past year, whereas the use of viral online video (e.g., use of YouTube) has continued to grow, according to the ANA (Association of National Advertisers) 2012 Digital and Social Media Survey.

  • Three Steps to Prepare Your Company's Brand for the New gTLD Expansion

    Article

    CONTENT TYPE: Article | TOPIC: None

    You've been hearing about the generic top-level domain (gTLD) registration expansion. From 22 now (think .com, .net, .org, etc.), TLDs will expand to 1,400+ starting in 2013. Will you be ready?