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  • Keys to Creating Effective Buyer Personas: Ardath Albee on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Has your organization ever created buyer personas? If so, did you ever use them? Many don't—because they don't create truly useful personas in the first place. Ardath Abee lays out key elements of personas you can really use.

  • How the Best B2B Marketers Think Like B2C Marketers: Five Strategies to Emulate

    Article

    CONTENT TYPE: Article | TOPIC: None

    The best B2B marketers are successful because they start with building a brand. In other words, the best B2B marketers think like B2C marketers. And here's just how they think and what they do.

  • Luxury Brands Boosting Online Marketing Spend

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than three-quarters (77%) of luxury advertisers are expected to increase their investments in online marketing in 2012, according to the 2012 Luxury Brand Study by Martini Media, a new study based on a poll of 400 agency marketers who serve luxury brands.

  • The Cobbler Wears Prada: A Four-Step Guide to Succeeding at Self-Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Companies often don't practice what they preach (or sell)—a classic case of "the cobbler's children have no shoes." Agencies and marketers are not exempt. Here's a guide to help you succeed at internal marketing.

  • Fortune 500 Social Media Adoption Surging in 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The use of blogging, Facebook, and Twitter among the nation's largest companies—those listed on the 2012 Fortune 500—has surged in 2012, according to a new study by the University of Massachusetts at Dartmouth.

  • Content Creation: How to Build a Successful Outsourced Team

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers far and wide know the value of content marketing. But delivering a high volume of quality content that is profitable and efficient poses operational challenges. Here's a way you can overcome those challenges.

  • Who's Who in the E-Commerce Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    E-commerce is booming again! Now, online merchants have a lot of choices when selecting shopping carts and hosting platforms. Lexity has put together an infographic after studying the e-commerce landscape.

  • Movie Rentals Down 10% in First Half of 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    People are renting fewer full-length movies as they shift from physical to digital media, according to a report by The NPD Group: The total number of movies rented by Americans in the first half of 2012 fell 10% from the same period a year earlier.

  • Three Cross-Sell and Up-Sell Tactics to Improve Email Marketing Results

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's an old adage: Driving increased sales from your current customers is easier than acquiring new customers. But when marketing via email, a lot of businesses seem to be missing an opportunity that's right in front of them.

  • Nearly 2 in 5 Would Rather Clean a Toilet Than Think Up a New Password

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Americans are tired of managing their online identities: 38% say they'd rather tackle household chores such as folding laundry or scrubbing toilets than come up another new user name and password, and 38% say achieving world peace would be a more manageable task than trying to remember all their passwords.

  • Why and How to Encourage Online Reviews

    Article

    CONTENT TYPE: Article | TOPIC: None

    One of the first things consumers look for when making a purchase is a review of the product or service they're interested in. They look to their peers for input and advice and trust them far more than they do the brand, especially if they've had little or no interaction with it.

  • Educate, Entertain, and Inform: Kipp Bodnar Talks Social Media Strategy on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    HubSpot's Kipp Bodnar discusses why so few B2B companies blog, how to develop a social media strategy, and what roadblocks companies encounter when trying to implement their strategy (if they actually have one!).

  • Marketers and Content Consumption, Use, and Measurement

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Content consumption is no longer a choice, it's innate. If you own a smartphone, tablet, or laptop, chances are you're absorbing content the majority of the time that you're awake. This brief survey considers how marketers consume content, and how they use and measure it in their work as marketers.

  • Seven Ways Market Research Can Feed Into Business Activities

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most commonly, market research is viewed as a method to improve advertising and marketing initiatives and to develop products that are friendlier to specific markets. However, the true range of uses for market intelligence is much larger than most businesses think.

  • Marketers Still Shying Away From Pinterest

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Despite the rapid growth of Pinterest, some 44% of ad and marketing executives surveyed say they have no interest in using the social networking site for business purposes, according to a new survey by The Creative Group.

  • Zen and the Art of Conference Presenting

    Article

    CONTENT TYPE: Article | TOPIC: None

    At a recent industry event, I was often inspired, but also confused... therefore this attempt at Zen, to provide feedback to presenters everywhere about what they do that's excellent—and less than excellent.

  • Is This the Future of Content Marketing? Transmedia Storytelling Emerges

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As various technology platforms (e.g., social media, apps, tablets, smartphones, and TV) evolve to become more integrated with one another, more customizable, and more participatory, so are people's expectations around their everyday content experiences, according to a study by Latitude.

  • The Road to Stellar Customer Experience Is Lined With Engaged Employees

    Article

    CONTENT TYPE: Article | TOPIC: None

    Various variables contribute to customer experience: your product line, painless processes, engaged employees... Giving your employees the opportunity to maximize the impact they have on customers enables you to create successful (and profitable) customer experiences.

  • 10 Things We Love and Hate About Pinterest [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Pinterest, the mega-popular online pinboard platform, has more than 20 million users. But what do its users say about it? What about Pinterest inspires love or whips up hate?

  • Back-to-School: The Scoop on Technology, Texting, and Algebra

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Are laptops a back-to-school necessity for students? Not until high school, according to a new poll from SodaHead: A plurality (33%) of Americans say laptops should be allowed into classrooms when students reach high school, 25% say it's OK for laptops to be used in middle school, and 18% say laptops should be allowed in class when students reach elementary school.