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  • Why Social Media Marketing May Be Hurting, Rather Than Helping, Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Because nearly every person has at least one social media account, businesses have embraced social media to connect with people and drive promotions. A poorly managed social media campaign, however, can easily backfire.

  • Digital, Direct Marketing Jobs Outlook Weakens in 4Q12

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The job prospects of direct and digital marketers have weakened for the fourth quarter of 2012, according to Bernhart Associates' Quarterly Employment Report: 46% of employers plan to add marketing staff over the next three months, down from the 50% who planned to do so six months earlier.

  • 10 Reasons to Hire YouTube Stars for Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: None

    Need a celebrity spokesperson? Bypass Hollywood and turn to YouTube. Established brands have been on a hiring wave of YouTube video stars, such as Toby "Tobuscus" Turner and iJustine, and there's no reason you shouldn't consider YouTube video stars, too.

  • Key Online Tactics of High-Growth Professional Services Firms

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    High-growth professional services firms tend to place more emphasis on blogging, SEO, and social networking—and they generate a higher proportion of their business leads via online sources—than do their peers, according to a study by Hinge Marketing.

  • Don't Just Script... Teleprospecting Done Right

    Article

    CONTENT TYPE: Article | TOPIC: None

    The way teleprospectors phrase their questions and emphasize key messaging can be the difference between a fully qualified lead or a dial tone. But don't fall into the common trap of writing a script and trying to get everyone to follow it verbatim.

  • Every Message Must Be Relevant: IBM's Yuchun Lee on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    According to IBM's Yuchun Lee, "every communication has to be relevant. That has to be the bar." So how do you make sure that the messages you send out, the offers you make, and the content you create are relevant?

  • 9 in 10 Online Small Businesses Network Online, 8 in 10 Gain New Business

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nine in ten small business owners with an online presence dedicate time to networking online via social networks, online forums, etc., and 74% say networking online is just as valuable, or more so, than networking in person, according to a survey from Manta, an online community for small businesses.

  • Microsegment Your Way to Success in Social Media Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Social media marketing facilitates engagement with consumers in real time and contact with people who influence others. But it also allows you to microsegment audiences in a way that traditional marketing segmentation couldn't possibly.

  • Professional vs. Personal: The Social Media Mindset Divide

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Personal social networks and professional ones satisfy different needs and interests, and have different sets of emotional drivers that fuel them: People not only make different types of connections but also experience different sets of emotions, depending on network type, according to a study conducted by TNS for LinkedIn.

  • How to Nurture Your Marketing Automation Leads to a Certain Sale

    Article

    CONTENT TYPE: Article | TOPIC: None

    A common misconception about lead nurturing in marketing automation systems is that its purpose is to "move prospects through the sales funnel." But it's not—at least not if you want the end result to be a sale...

  • Marketing Automation Drives B2B Lead Gen Effectiveness

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Among B2B organizations, the use of integrated marketing automation appears to boost the effectiveness of lead generation efforts across various metrics, such as the quantity of leads generated, the quality of leads passed to sales teams, and the proportion of leads accepted by sales, according to a report by Lenskold Group and The Pedowitz Group.

  • A Supercharged Sales Force: Power Your Organization Via Mobile Sales Enablement [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Smartphones and tablets are redefining sales because they offer a compelling blend of usability, utility, and innovation that's unachievable with personal computers. In short, mobile enablement can supercharge your sales. And this infographic outlines how.

  • 10 Ground Rules for Content Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content creation is a huge opportunity for brands. But when done badly, it's a potentially huge fail that could tick people off—and damage your reputation, your brand, and your business. So Brands must adhere to some basic editorial standards, including these 10 ground rules.

  • Earned, Owned Media More Trusted Than Paid

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Personal recommendations and branded websites are more trusted than paid advertising in all its forms, including digital, mobile, TV, and print media, according to a report by Nielsen, which surveyed consumers worldwide.

  • How to Use Gamification to Reward Customers and Engage Prospects

    Article

    CONTENT TYPE: Article | TOPIC: None

    Adding game mechanics to your marketing arsenal will accomplish more than adding a bit of fun: It adds incremental value. Here are three ways to make your existing customers more profitable via gamification.

  • B2Bs and B2Cs Winning Leads, Sales via Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Both B2B and B2C brands are capturing leads and sales opportunities via social media, though some channels are proving more effective than others, according to a survey from Webmarketing123.

  • The Three 'Knows' of Naming Your Product or Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Naming or renaming your business or product can be one of the toughest challenges you face. Whether you decide to do it yourself or hire help, you need to know some basics before launching out into the wide, sometimes-weird world of naming.

  • Every Brand Needs an Editor: Marketoonist Tom Fishburne on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Brands are now publishers. That's no longer news. But what are the implications? For one, brands need editors—and not just for their content. In this episode, Tom Fishburne, the Marketoonist, explains that he learned the power of editing while working as a product marketer—and editing not just when creating content but especially when designing and developing the products themselves.

  • Online Deals Forecast to Reach $3.6B in 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US consumer spending on online deals (daily deals, instant deals, and flash sales) is forecast to reach $3.6 billion in 2012, up 86.9% from the estimated $1.8 billion spent in 2011, according to a report by BIA/Kelsey. However, the forecast signals a maturing market.

  • How to Reactivate Your Lapsed Email Subscribers

    Article

    CONTENT TYPE: Article | TOPIC: None

    You've seen the hoarder reality shows... Email marketers can be hoarders, too: Do-nothing subscribers are likely piled up in you lists, getting in the way of your marketing. Get rid of the clutter and salvage what you can.