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  • Content Plays Critical Role Throughout Tech-Buying Cycle

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    When making a major technology or security solution purchase, information technology decision-makers (ITDMs) download an average of nine content assets throughout the buying cycle, according to a report by IDG.

  • Five Rules on How Not to Use Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media is a powerful thing, which is why it can wreak havoc if misused or misdirected. Here are five rules for building users' trust, interesting them in your business, and getting them to talk among themselves about it.

  • Tablets Driving Newspaper, Magazine Readership

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly two in five US tablet owners read newspapers or magazines via their device in the three-month period ended August 2012, and among them one in ten read such publications almost daily, according to data from the comScore TabLens service. Kindle Fire users were the most likely to read newspapers and magazines via their device.

  • Best Times to Send Email for Opens and Click-Throughs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To find out what times during the day are best for email opens and click-throughs, GetResponse analyzed 21 million messages sent from US accounts during the first quarter of 2012. The study found that 23.63% of all email opens occur within the first hour after delivery. Within the second hour after delivery, the results drop by half.

  • Five Tips for Engaging Customers With Video Ads This Holiday Season (and Most Any Other Time)

    Article

    CONTENT TYPE: Article | TOPIC: None

    You still have a small window of time to enhance your holiday marketing initiatives before shoppers start checking off their wish lists. The most engaging medium to use with those initiatives is online video advertising. Here are five tips for smart video ads that will make the most of this holiday season for your business.

  • Tweets Influence Traffic to Political Donation Sites

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The first debate of the 2012 Presidential race between President Barack Obama and Governor Mitt Romney sparked some 10.3 million tweets on the evening of October 3 and became the most tweeted event in US political history, according to a report by Twitter and Compete.

  • The Two Paths to Trust in Marketing Professional Services

    Article

    CONTENT TYPE: Article | TOPIC: None

    The most fundamental tenet of professional services marketing is trust. How can you expect potential clients to retain you if they don't trust you? You can't. Until recently, only one path led to trust between you and clients; now, another path is available to you.

  • Social Marketing: Key Trends and Tools for B2Bs and B2Cs

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than three-quarters (76%) of marketers say their brands are conducting social media marketing, and an additional 16% plan to begin doing so by the end of 2012, making for a potential social marketing contingent of 92%, according to Chief Marketer's 2012 Social Marketing Trends Survey.

  • How to Mimic Google's Personalized Search to Laser-Target Web Audiences

    Article

    CONTENT TYPE: Article | TOPIC: None

    That Google personalizes your search results is no secret. What that means for SEO is the inability to target particular groups of customers. But what if you could "fake" Google personalization to step into your customers' search shoes?

  • People Respond to Stories: Rohit Bhargava Talks Likeonomics on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Rohit Bhargava, author and social media strategist, thinks business books need to be useful—to help you solve a problem you're facing. So it has to speak to you from the get-go, draw you in, and convince you it's going to help you solve your problem. And the best way to do that is to start off by telling a story.

  • 1 in 4 Google Search Queries Is Local

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    CONTENT TYPE: Chart | TOPIC: None

    About one-quarter (24.24%) of all search queries conducted via Google are for local goods and services, according to a study by Chitika Insights. However, Bing and Yahoo users are more likely to conduct local search queries: 28.81% of queries conducted via Bing are local searches, as are 25.28% of those conducted via Yahoo.

  • Solve Your Four Hairy Demand-Gen Data Challenges

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    What do you get when you put an analyst, a consultant, a practitioner, and a ringleader on the same panel devoted to demand-gen data? You get smart answers to your most pressing questions. Here's a summary of the smarts that such a panel imparted at the MarketingProfs B2B Forum earlier this month.

  • Interactive Display Media Forecast: $28B by 2017

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    CONTENT TYPE: Chart | TOPIC: None

    Online display ad spending in the US is forecast to grow at a compound annual growth rate (CAGR) of 17% over the next five years, from an estimated $12.8 billion in 2012 to $28.0 billion in 2017, according to a report by Forrester Research.

  • Nine Tips for Building a Solid Mobile Website

    Article

    CONTENT TYPE: Article | TOPIC: None

    Grab a smartphone. Key in your website/blog URL. If what you see is jumbled or distorted, you are likely losing tons of traffic—and conversions. Now that your audiences are mobile, is your website?

  • Dissecting Social Media Buzz on Controversial Topics

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Not all social media conversations, particular those related to controversial health topics, are legitimate or authentic, according to a study by KDPaine & Partners that explores the nature of viral conversations around three controversial topics: high-fructose corn syrup (HFCS), foods containing genetically modified organisms (GMOs), and vaccinations.

  • The History of Web Video Delivery [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Online video isn't just becoming faster, more accessible, and of higher quality; it's also growing quickly as a media platform. In fact, in July 2012, 184 million Web users in the US accounted for 36.9 billion video content views—and an average of 22.3 hours of video content viewed per viewer.

  • What Marketers Can Learn From Farmers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing is a game of seasons and cycles. We deal with ups and downs, timing, and patience. It's a lot like farming, actually. Farmers have to deal with seasons, and so do you.

  • Tech Marketing Budgets Under Pressure

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Tech companies are increasing their marketing budgets a paltry 1.7% in 2012, roughly one-half the 3.5% bump they reported in 2011, according to the "2012 CMO Tech Marketing Benchmark Study" from IDC.

  • 23 Tips for Using LinkedIn, Facebook, and Twitter for Business

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    With the global economy still slumping, businesses and marketing companies are embracing new methods of social marketing as a way to spread the word in a more reliable, consistent, and cost-effective way. Are you taking advantage of all that LinkedIn, Facebook, and Twitter offer?

  • Photo-Sharing on Pinterest, Instagram, and Tumblr

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly one-half (46%) of online adults post original photos and videos they themselves have created, and 41% curate photos and videos they find elsewhere on the Internet and post them on various photo-sharing sites, according to a study by Pew Research.