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  • Four Lessons for Brand Managers From the Race for the White House

    Article

    CONTENT TYPE: Article | TOPIC: None

    Not Apple, not General Motors, not Microsoft. If we're talking the really big brands currently dominating American consciousness, we're talking politics: the 2012 US presidential election. And the relative strengths and weaknesses of the competing campaigns point to some interesting lessons for brands.

  • Engagement With Brands via Facebook Surging in 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among Facebook audiences worldwide, user engagement with brands—via likes, comments, and shares—is surging in 2012, according to Adobe's Digital Index, which covers some 260 billion ad impressions across 338 companies as well as Facebook activity among roughly 70 million fans.

  • Six Ways to Make Your Video Strategy More Social

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Online video can engage an audience, help viewers retain information, and—for businesses—assist customers in remembering a brand. But how can you go one step further... and make your videos social?

  • The State of US Online Video Content and Advertising, Sept. 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    In Sept. 2012, Google Sites, driven by YouTube, ranked as the top online video content property, with 150.3 million unique viewers; Americans viewed 9.4 billion video ads, with each top 5 video ad property delivering more than 1 billion video ads; and video music channel VEVO maintained its top YouTube-partner ranking with 48.8 million viewers.

  • PPC and Retargeting: Cross-Channel Marketing That Gets Results

    Article

    CONTENT TYPE: Article | TOPIC: None

    Using paid search in conjunction with retargeting to drive conversions will boost marketing performance overall while amplifying the effectiveness of each tactic. That's because audiences are more likely to respond to marketing messages if they see the same message across multiple channels.

  • Reaching the Unreachable: Boston University's Dean Elmore on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Boston University's Dean of Students Kenn Elmore discusses BU's sometimes-pioneering use of social media, including for "reaching the unreachable." During our conversation, I asked him to explain what he meant by "the unreachable."

  • Halloween Fun: The Online Buzz on Treats, Kids' Favorites

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Candy corn is one of most enduring symbols of Halloween—and the subject of more social media buzz than any other type of Halloween candy—according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities.

  • Five Easy Tricks to Get More Treats From Your B2B Contact Database

    Article

    CONTENT TYPE: Article | TOPIC: None

    "Trick or Treat" may be a beloved phrase come Halloween, but it takes on a whole new meaning for many B2B marketers whenever a lead generation campaign gets deployed: Will its performance be an absolute treat bag full of results, or do the open, bounce-back, and click-through rates point toward some kind of trickery?

  • Blogging Drives Leads, Website Traffic

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Companies that increase the number of blog posts they publish via their website each month can boost their inbound traffic levels and lead counts, according to a new report by HubSpot. On average, companies that publish 15 or more blog articles per month generate five times more Web traffic than companies that don't blog at all.

  • Voice of the Customer: Trick or Treat for Your Product Launch?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Have you heard of the phenomenon of “declared preference” versus “revealed preference?” If you haven’t, you may be in for a scary surprise this Halloween season if you are using “voice of the customer” research to drive the positioning and messaging for your product launch.

  • Top 50 Websites: Pinterest Makes Debut, Google Holds Top Spot

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Sites remained the top-ranked Web property in September 2012, attracting some 187 million visitors, and Pinterest made its debut appearance on the top 50 chart, at No. 50. Microsoft Sites was No. 2 with 167 million, followed by Yahoo Sites with 164 million, and Facebook with 150 million, according to data from the comScore Media Metrix service.

  • Three Myths of Social Media ROI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Marketers usually discuss measuring the ROI of social media as a nebulous art or, worse, as an impossibility. But social media is measurable. The following infographic sheds light on that myth and others surrounding social media ROI.

  • Science + Structure + Metrics = A Winning Formula for Positive Teleprospecting Results

    Article

    CONTENT TYPE: Article | TOPIC: None

    "Science + structure + metrics = successful outcomes" might not be the formula that immediately comes to mind for improving your teleprospecting results, but following it step-by-step is a great way to keep your teams focused and organized throughout a campaign.

  • Who's in Favor of Targeted Social Media Ads?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    In the digital age, when many people feel increasingly uncomfortable with personal data being collected and used for advertising, a majority of social media users nevertheless say they prefer that ads served to them on social networking pages be tailored to their lifestyle, according to a new survey from Ipsos OTX and Ipsos Global @dvisor.

  • Nine Surefire Ways to Make Your Blog Fail

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Blogs provide an excellent platform for engaging with customers, but many bloggers make fundamental mistakes that can seriously harm their success. Here is a list of nine unforgivable blogging offenses you should avoid.

  • Small Business and the Presidential Election, the Economy, and Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US small business owners favor Governor Mitt Romney over President Barack Obama as the presidential candidate better equipped to lead the US in an economic recovery, according to the MerchantCircle Confidence Index, which polled local business owners about the economy and their expected revenues and marketing.

  • Achieving True Sales and Marketing Alignment: Constant Contact's Rick Jensen on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Rick Jensen heads up both sales and marketing at Constant Contact, which is an interesting predicament to be in, considering the evolving relationship between Marketing and Sales. I thought he might have something interesting to say about the subject. I was not wrong.

  • Six Ways to Rally Your Company During a Rebrand (and How Your Agency Can Help)

    Article

    CONTENT TYPE: Article | TOPIC: None

    A rebrand requires a compelling vision that can be understood and articulated by all—starting with your company's leadership and employees. After all, if they haven't bought into the rebrand and the philosophy behind it, why in the world would anyone else?

  • 2013 B2B Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study from MarketingProfs and the Content Marketing Institute: B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America.

  • Seven Ways to Get Great Customer Testimonials

    Article

    CONTENT TYPE: Article | TOPIC: None

    Engendering trust in your company and understanding what your customers consider great service are vital to getting testimonials from them. Here's how we marketers can make it easy to get those customer testimonials.