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  • Is Your Email Subject Line Creative... or Deceptive?

    Article

    CONTENT TYPE: Article | TOPIC: None

    So where does the line get drawn between a creative, compelling email subject line and one that is deceptive (and, therefore, illegal)?

  • #SocialSkim: Boston Marathon, LinkedIn Ads, Twitter Music, Facebook Open Graph Mobile

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The Boston Marathon topped headlines this week. See how social helped salve wounds, correct errors, and reconnect people. Also, the latest on LinkedIn ads, Twitter's just-launched #music, and Facebook's Open Graph Mobile. And social case studies from the likes of Coca-Cola, stats on SMBs' and B2Bs' social use, and Jeremiah Owyang's tips on becoming a truly open leader. Skim for an eye-opener.

  • Social Takes Up 27% of Time Spent Online

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    If time spent online in the US via personal computers were compressed into one hour, 16 minutes of it, or 27%, would be spent on social networking and forums, according to data from Experian Marketing Services.

  • Seven Essential Skills for the Content Strategist

    Article

    CONTENT TYPE: Article | TOPIC: None

    Like the word "content" itself, "content strategy" is often an ambivalent term. But, however you define it, any good content strategist should have these seven skill sets.

  • Seven Tips for Managing Communications on the Go

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing professionals can use their mobile phones to maintain efficiency on the go and professionally manage day-to-day communication demands by applying the following tips and mobile features.

  • Marketing and IT: Big Data an Obstacle, an Opportunity, and Key to Customer-Centricity

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though frequently at odds, marketing and IT executives agree that harnessing Big Data is imperative to building a customer-centric corporate culture; they also agree that a lack of alignment, rigid silos, unclear responsibilities, and a lack of leadership impede an organization from using Big Data to its full potential.

  • Why Lead-Nurturing Is Like Hosting a Dinner Party (and Nine Ways to Do It Right)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Lead nurturing and dinner parties require the host (marketer) to build and maintain relationships through conversation, rapport, and trust. And both involve careful planning...

  • Three Steps to Using Instagram for E-Commerce (Without Sharing a Single Photo)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If Pinterest is great for driving referral traffic, Instagram takes the lead in customer retention and engagement. The practices outlined here are only just starting to spread, and they will continue to do so as more brands adopt Instagram.

  • Personal Branding and 'Reinventing You': Author Dorie Clark Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Dorie Clark talks about the concept of personal branding, the importance of producing your own content as part of a reinvention effort, and how one goes about finding and benefiting from work with a mentor.

  • Sales and Marketing at War: The Game of Thrones [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Though not competing for the Iron Throne, Sales and Marketing have long warred against one another in struggles worthy of a "Game of Thrones" TV episode. Pardot has mapped out the battle between the House of Sales and the House of Marketing.

  • Mobile Innovation (Part 3): Innovating Sales Channels Through Mobile

    Article

    CONTENT TYPE: Article | TOPIC: None

    As any marketer knows, sales are mission-critical to the success and survival of all companies. But what many a marketer doesn't yet fully understand is how many ways mobile can be wielded to stimulate sales... more so than via any other medium.

  • B2Bs Struggling With Online Marketing Mix; Sales Cycle Gets Longer

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US B2B marketers are struggling to optimize their online marketing mix, with many unable to segment and target the right decision-makers or measure program success across the entire marketing funnel, according to the results of a survey developed and fielded by Crain's BtoB magazine and business audience marketing company Bizo.

  • Four Ways to Create an Army of Fans for Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: None

    Why do rock stars have fans but companies have customers? The short answer: that's what rock stars and companies want to have. But if you think like a rock star, you can cultivate an army of fans for your brand. Here are four steps you need to take.

  • Social Media Becomes Less Important to Teens; Prefer to Shop In-Store Than Online

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Today's teens, though digital natives, by a wide margin prefer to shop in stores than online, and even their use of what they consider their favorite social networks is decreasing in importance for them, according to the 23rd semi-annual Taking Stock With Teens survey from Piper Jaffray.

  • Taxing Situation: A Lacking Web Presence for Local Tax Preparers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    As Tax Day approaches, flustered US taxpayers head online for help filing their annual tax returns. This infographic shows how tax filers use the Web to seek help and how tax preparers can seize the opportunity to engage them.

  • #SocialSkim: Ebert, Government Vines, Facebook and Millennials, Twitter CVs, Branded Blockbusters

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Death was a big social theme with the passing of two cultural icons. See how government is using Vine and how MTV's voting via Instagram and Twitter works. Find stats on Tumblr, on youth, and on socnets that still command the most attention. And, of course, get how-to advice. Skim to soak it all up.

  • Six Reasons Your Website Will Fail

    Article

    CONTENT TYPE: Article | TOPIC: None

    Although the dawn of the Web was nearly two decades ago, many small and midsize businesses (SMBs) still have a limited, ineffective online presence. Let's examine the top reasons SMBs are failing online.

  • TV, Mobile, PCs Complement Each Other for News Consumption [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Rather than competing, different devices—TVs, tablets, smartphones, and laptops/desktops—generally complement one another, allowing people to layer their device usage throughout the day, according to what's been termed the largest study to date on the consumption of news in the digital age.

  • Managing Online Reputation: What to Listen for, and Where

    Article

    CONTENT TYPE: Article | TOPIC: None

    The cost of managing an online crisis or reputation issue can seem limitless. Worse, bad news travels online at turbo-charged speeds: A negative tweet or nasty video can end up on mainstream media within hours. It pays to plan ahead.

  • Connect Customer Experience, Convenience, and Differentiation to Business Results

    Article

    CONTENT TYPE: Article | TOPIC: None

    Understanding how the customer behavior you can monitor influences the buying process... is key. Here are three areas to monitor and how to tie them to more outcome-based metrics.