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  • How to Use Google Analytics to Increase E-Commerce Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, and focus on specific, actionable ways to increase sales.

  • Marketing Strategy for Colleges and Universities: 'Social Works' Author Michael Stoner Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans that maximize audience reach using traditional channels, social media, and emerging platforms.

  • How to Keep It Human in the Robotized Socialverse

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social networks were meant for real humans—for real-life conversations about real-life things. But, of course, we marketers saw an opportunity. Social media can become a powerful medium... so long as you preserve a human face while acting on behalf of your company.

  • Eye-Tracking Study: Native Ads Outperform Banner Ads [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers visually engage with native ads 52% more frequently than traditional banner ads and in an equivalent way to editorial content, according to a new study.

  • Social Sharing Boosts Email Results [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put together the following infographic.

  • Mobile Innovation (Part 6): Innovating Value Propositions Through Mobile

    Article

    CONTENT TYPE: Article | TOPIC: None

    Value propositions are the heart, soul, and epicenter of a business. They reflect its market positioning while communicating the core promises it makes to its customers. Let's look at three smart organizations innovating their value propositions through mobile.

  • Pinterest Brand Engagement: Best Days and Times to Pin

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Unlike Twitter and Facebook, where brands drive engagement with their content through official accounts and pages, 70% of brand engagement on Pinterest is generated by the community itself, according to a new report, which also found the best day/time to pin for optimum community engagement for three industries.

  • Three Powerful Ways to Measure the Impact of Your Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Though email campaign process metrics such as delivery, open, and click-through rates have their place, if you don't look beyond them... the true impact of your email marketing—and opportunities for continuous improvement—will go undetected.

  • Moms More Likely to Use Social Media and Mobile, and to Shop Online

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Moms are 20% more likely than the general population to use social media, and 91% now use social media regularly—a 20% increase since 2010. Moms are also more likely to own smartphones and to shop online.

  • The App Arms Race: iOS vs. Android [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The feud between iOS and the Android mobile operating system keeps heating up. To help marketers better understand the two biggest competitors in the "app arms race," Trademob created the following infographic.

  • #SocialSkim: Social Media This Week, Including What Gets Likes and LinkedIn's Contacts App

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Learn what ad images get Liked (hint: not logos), how Facebook plans to Trojan-horse mobile, and why you should Pin. Tumblr and Twitter have sweetened deals for advertisers, Water for Life tries to kill a hashtag, and LinkedIn tries replacing—yes, replacing!—your personal assistant.

  • How to Integrate Ratings and Reviews Into Your Social Marketing Programs

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Positive ratings and 5-star reviews from online consumers are powerful marketing content, because consumers trust other consumers for purchasing advice. But few marketers have integrated reviews into their social marketing.

  • One-Third of Americans Regularly Listen to Online Radio

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    One in three Americans age 12 and older, or an estimated 86 million people, now listen to online radio on a weekly basis, and weekly audience size of traditional AM/FM radio grew from 223 million to 243 million over the past year, according to a recent survey.

  • From Broadcast to Unicast: Quick, Easy Steps to Engage Your Customers via Social

    Article

    CONTENT TYPE: Article | TOPIC: None

    Moving from one-size-fits-all broadcasting to highly targeted communications that are personalized and timely, and in the consumers' preferred channel... that's the proven path to marketing success in today's world.

  • 10 Critical Actions for Enhancing Customer Loyalty: The Case of Travel Companies

    Article

    CONTENT TYPE: Article | TOPIC: None

    The time has come for air travel and hospitality brands to address an existential threat to the travel industry: Customer loyalty has all but vanished.

  • How Text Messaging Can Drive App Engagement and Revenues

    Article

    CONTENT TYPE: Article | TOPIC: None

    One of the toughest marketing jobs today is working for an app developer. Here's how text messaging can attract new users and increase engagement with customers.

  • Build a Customer-Centric Marketing Automation Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    The if-then logic of the marketing automation process can lead to a snarl of over-communication, with only a loose relevance to the recipient's true interests and needs. It doesn't have to be that way.

  • Trolls, Jerks, and 'Civility in the Digital Age': Author Andrea Weckerle Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Online conflicts can cost businesses thousands of dollars (and hours) to resolve. Attorney Andrea Weckerle, author of Civility in the Digital Age, explains how you can protect yourself when a situation turns ugly.

  • Broadcasters' Live Online Video Outpaces On-Demand

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    People viewing online content from broadcast and entertainment TV networks watch live video 2.5 times longer than they do video-on-demand (VOD) content, according to a recent report released by Ooyala.

  • Mobile Innovation (Part 5): Innovating Customer Experiences Through Mobile

    Article

    CONTENT TYPE: Article | TOPIC: None

    Mobile is a boon to the customer experience, because mobile provides myriad ways for marketers to delight customers and improve their experiences in ways previously unavailable.