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  • Five B2B Marketing Trends to Watch

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today's B2B marketers find themselves confronting a rapidly shifting landscape. Let's look at how you can tap into five developing trends that can help you steer your way to success.

  • 2014 B2B Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B marketers' confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a documented content strategy are having the greatest success, according to just-released research.

  • 1-800-MARKETING: Transitioning From Service Provider to Value Generator

    Article

    CONTENT TYPE: Article | TOPIC: None

    There's a difference between being a service organization to Sales and being a value generator for the company. As marketing professionals, our future depends on being the latter. Let's clarify the difference.

  • What Are the Best Days and Times to Post on Instagram?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Instagram engagement stays fairly consistent throughout the week, though there is a slight spike on Mondays and a slight dip on Sundays, according to a recent report by TrackMaven.

  • SEO Strategies Every Company Needs to Master [Infographics]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Need to develop an SEO strategy for your company? Check out the suggestions in these two infographics for creating a strategy suited for your business.

  • National Coffee (AKA 'Marketing Fuel') Day [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    In honor of National Coffee Day, Sunday, September 29, Dunkin' Donuts and CareerBuilder researched some of the latest coffee trends in the US workplace and incorporated some of the findings in an infographic.

  • Talking Epic Content and the Evolution of an Industry: My Q&A With Joe Pulizzi

    Article

    CONTENT TYPE: Article | TOPIC: None

    My friend Joe Pulizzi today releases a new book on the evolution of content and marketing. Joe is the founder of the Content Marketing Institute, and his new book is called Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less.

  • With Little SEO Value Left in Them, Are Press Releases Still Worthwhile?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Just as press releases were about to go the way of the horse and buggy, SEO saved that workhorse of public relations. But Google again changed the rules, stripping most SEO value away from press releases. Now what?

  • #SocialSkim: Social Media This Week, Including Facebook and Twitter Playing Nice

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Review the best (and worst) of "real-time" marketing efforts during the Emmy Awards. Get the scoop on the first use of Tumblr in a court case; a new app that lets brands ask fans for permission to use their photos; and Facebook and Twitter's latest efforts to get in good with the community. Skim to reel in the end of September!

  • 12 Tenets of Content Creation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Are you reaching out to your customers when they have questions? Here are some 12 tips to help you answer the questions they are asking (not just the ones you think they are asking).

  • Consumers Open to (Some) Mobile Interactions With (Some) Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most consumers are willing to receive relevant mobile messages, alerts, and notices from trusted brands, according to a recent survey by mBlox.

  • How Retailers Can Use Video for E-Commerce

    Article

    CONTENT TYPE: Article | TOPIC: None

    For most e-commerce providers, the question isn't whether video content should be a part of the brand's e-commerce strategy, but how to harness video content effectively and efficiently, and in a way that generates measurable returns to the brand.

  • One Way to Calculate ROI for Your Offline Ads

    Article

    CONTENT TYPE: Article | TOPIC: None

    Very few businesses run entirely online, which means most are going to have offline advertising campaigns. Make visiting your website one of your offline calls to action, and you can assign attribution. That approach is actually quite common, but it's often poorly executed.

  • What Keeps Marketers Up at Night?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The foremost worry for marketers is reaching customers, with 82% saying it is a major concern, according to a recent survey by Adobe.

  • Eyes Wide Open: Author Noreena Hertz Talks to Marketing Smarts About Consumer Behavior [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    What factors influence decision-making? Author Noreena Hertz discusses her book, Eyes Wide Open, which uses scientific research about decision-making processes, along with real-world examples.

  • A Guide to Using Social Media at Tradeshows

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Tradeshows are where up-to-the-second media such as Twitter come into their own, helping make the physical event virtual, and bringing something very localized to a wider—and potentially global—audience.

  • Five Steps to Highly Effective Social-Mobile Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: None

    As a marketer, your every encounter with a smartphone-toting consumer should be considered an opportunity: They want to buy. You want to sell. But how do you make the connection happen?

  • How B2B Commerce Is Changing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than half of B2B vendors (57%) say B2B commerce is fundamentally changing and shifting from offline to online, according to a recent report from Intershop.

  • IBM's Ed Abrams on SMB Social Strategy and Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Ed Abrams, vice-president of marketing for IBM's small and midsize business unit, offers tips for SMBs on social strategy, content marketing, and running a social business.

  • How Email Marketing Tactics Have Changed in the Last Five Years

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Since 2008, marketers have adopted a more simplified email sign-up process for new subscribers and now ask for significantly less personal information, according to a recent study by Return Path.