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  • Marketing the Professions 'Hors d'Oeuvre' Style (Article 2 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Two characteristics are a mark of successful digital marketing: keeping your outreach in bite-size portions, and marketing with a personal touch.

  • Bridging Marketing and Finance: Don't Get Lost in Translation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether your goal is to obtain a seat at the table or to prove the value of Marketing—or more easily obtain approval for your budget—you need a viable relationship with Finance.

  • Holiday Online Shopping Data: Eight Lucrative Dates Besides Cyber Monday and Black Friday

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Two periods in early and mid December are even more lucrative for online retailers than Cyber Monday and Black Friday, and less competitive for consumers' attention, according to a recent report by Custora.

  • Five Tips for Getting the Most From Your Qualitative Researcher

    Article

    CONTENT TYPE: Article | TOPIC: None

    Selecting the right qualitative researcher for your marketing project is critical, because a lot of money and your credibility are on the line. So make sure to ask these five questions when selecting a qualitative researcher/moderator.

  • Top 5 Holiday Party Planning Tips

    Article

    CONTENT TYPE: Article | TOPIC: None

    It is that time of year again, when employees are forced to attend a "morale-building event" that does nothing of the sort. But if you consider these five elements, a holiday party actually can be a fabulous bonding opportunity and an event to look forward to.

  • Mastering the Invisible Sale: Tom Martin Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Tom Martin—founder of Converse Digital and author of The Invisible Sale—discusses his secrets for using content and social networking to drive business growth without cold calls, advertising, or pitching.

  • How Shoppers Use Mobile Phones in Stores

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Just under one-third (30%) of US shoppers and 40% of UK shoppers use their smartphones when shopping in brick-and-mortar stores, according to recent study by Usablenet.

  • Email Open Rates: Truth, Lies, and What to Do About Them

    Article

    CONTENT TYPE: Article | TOPIC: None

    Declining email open rates... Chances are, they bother you as a marketer. Don't fret, here's both a diagnostic checklist as well as suggestions on alternative, more useful ways to measure email marketing performance.

  • Five Mobile Email Strategies for the 2013 Holiday Season [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Holiday shoppers are more likely than ever to use their smartphones and tablets while doing their errands. Check out five ways to reach those mobile holiday shoppers.

  • Native Advertising Trends: Brands See Value, Publishers Like Sponsored Posts

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The majority (62%) of digital content publishers now offer native advertising opportunities, such as sponsored blog posts, and 41% of brands have already run native advertising campaigns, according to a recent report by Hexagram and Spada.

  • Vote: The Most Maddening Social Media Behavior

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    We set out to identify the most annoying online social behavior, and based on the results of a poll we conducted on Facebook, we devised this voting bracket to crown a winner.

  • Improve Sales: Change Your Marketing Approach, Not Just Your Tools

    Article

    CONTENT TYPE: Article | TOPIC: None

    New accountability expectations across sales and marketing departments, coupled with increased demand for online content, are changing the playing field for sales teams. How you connect with your prospects can ultimately have an impact on meeting sales goals.

  • The Most Effective Tactics for Acquiring Email Subscribers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some of the most popular tactics for acquiring email subscribers aren't viewed by marketers as especially effective, but they are widely used because they are easy to implement, according to a recent report by ExactTarget.

  • Seven Myths of Email Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Many email marketing ideas we hold true are actually false. Here's a quick look at seven prevalent myths about email marketing.

  • #SocialSkim: Social Media This Week: G+ Changes, Facebook News, Recruiting

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get a load of Internet Explorer... as an anime character. Also learn the latest on G+, how users consume Facebook news, and why people don't like companies that use socnets to recruit. Also, Forrester welcomes us to the digital revolution (just now?)! Skim for your social lift.

  • Marketing-IT Alignment Is Possible: Why You Need Your IT Department

    Article

    CONTENT TYPE: Article | TOPIC: None

    As customers change, the channels of engagement morph, and data explodes, ultimately it's going to be the partnership between IT and Marketing that will be the lynchpin to grasping new, emerging opportunities.

  • 75% of American Children Under 8 Have Access to a Smartphone or Tablet

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Three-quarters of US children 8 and under now have access to some type of "smart" mobile device at home (such as a smartphone or tablet), a jump from 52% just two years ago, according to a recent report by Common Sense Media.

  • The New Normal in Professional Services Marketing (Article 1 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Professional services marketing is not normally known for early adoption of cutting-edge techniques, likely because its role tends to revolve around reducing risk for clients. But the world has changed, and there's now a new normal.

  • Email Still Really, Really Matters, Especially If You Apply These Four Tips

    Article

    CONTENT TYPE: Article | TOPIC: None

    Rich media, social media, and native advertising may be making the headlines these days, but let's face it: They don't work for everyone. You know what does? Email marketing. Nothing delivers results like email.

  • Holiday Season 2013: How and When Consumers Plan to Shop [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    One in seven shoppers (14.3%) have already started buying presents for the holidays, and another 11.8% plan to start before Thanksgiving, according to a recent report by Burst Media.