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  • Seven Ways to Go Beyond Black Friday If You're a Small Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Small businesses can't go toe to toe against large retailers on Black Friday. It's just not a fair fight... But small businesses can still capitalize on Black Friday in ways the Big Box stores can't or don't.

  • #SocialSkim: Social Media This Week: Facebook and Snapchat, Hashtag Campaigns, Batkid, More...

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the breakdown on the Batkid who saved San Francisco and inspired a watching (and Instagramming) world, the full skinny on Facebook's attempt to buy Snapchat (plus a Snapchat primer), tips on launching cross-network hashtag campaigns... and a peek at Breaking Bad's fan-lovin' alternate ending.

  • Which Retailers, Musicians, TV Shows, and Causes Do People Like Most on Facebook?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The 10 stores with the most Likes on Facebook are Big Box retailers, with male as well as female users ranking Wal-Mart, Target, and Amazon in the top 4, according to a recent report by ePrize.

  • How to Use LinkedIn to Promote Your Professional Services (Article 3 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    In this, the third of three articles focusing on how the professions—lawyers, consultants, accountants, etc.—can effectively market using new/digital media, I focus on LinkedIn.

  • Small Business Saturday: Think Mobile to Inform, Attract, and Show You Care

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your plate is full... every day: payroll, inventory, scheduling, employee issues... the list goes on and on. Now, Small Business Saturday is around the corner, and some of you are asking, "Is it worth adding to my plate?"

  • The 20 Most Shared Ads of 2013

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Dove Beauty Sketches, a three-minute video that aims to show women they are more beautiful than they think they are, is the most shared ad of 2013, according to a recent analysis by Unruly Media.

  • Get Rid of Your Lousy 'About' Page Once and for All

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your "About" page is one of the most popular destinations on your website. Leaving your "About" page in sub-par condition is costing you more than you think. So why have we been ignoring the quality of this valuable space?

  • Three Ways to Create Trust-Building Content

    Article

    CONTENT TYPE: Article | TOPIC: None

    There is plenty of proof out there that trust is not just good for one-on-one relationships, it's also good for business. Building trust can reap higher response rates, loyalty, and revenue.

  • Are You a Smart Sales Manager? Josiane Feigon Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Inside sales expert and author Josiane Feigon discusses her new book, Smart Sales Manager, explains how to manage Millennials, and shares insights into how salespeople can cultivate relationships with social-savvy customers.

  • How Marketers Measure the Effectiveness of Sponsorship and Event Initiatives

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Some 23% of marketers say they are not very satisfied with their ability to measure the ROI of sponsorship and event marketing initiatives, and 15% percent say they are not at all satisfied, the Association of National Advertisers reports.

  • The History of Hashtags [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Follow the hashtag's rise from little-known keypad symbol to social media must-have... Check out this infographic from Offerpop.

  • How to Make Your Content Show Up in Google's 'In-Depth Articles' Search Results

    Article

    CONTENT TYPE: Article | TOPIC: None

    Google has introduced a search results section dubbed "in-depth articles," which present some great new opportunities to content marketers. Here's the nitty-gritty on how to take advantage of those opportunities.

  • B2B Buyers Prefer Short Content; Rely Heavily on Google Searches

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Almost three quarters (72%) of buyers planning to purchase a B2B product begin their research with a Google search, according to a recent report by Pardot.

  • The B2B Marketers Guide to Dreamforce 2013 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    If you're a B2B marketer attending Dreamforce, Nov. 18-21, 2013, in San Francisco, you need a quick guide to all its B2B-related sessions and networking events. The following infographic by DemandBase can help!

  • Four Steps to Building Your Content Marketing Dream Team

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you are new to content marketing or you are looking to re-evaluate your current resources, keeping these four steps in mind will help you assemble your dream team.

  • The Most Effective Tactics for Acquiring Facebook Fans and Twitter Followers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Digital marketers do not believe that the most commonly used tactics for acquiring Facebook fans and Twitter followers are very effective in delivering quality community and audience members, according to a recent report from ExactTarget.

  • Best-in-Class Demand Generation and Data Management [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Oracle's recent acquisition of Compendium set the marketing world abuzz about the role of marketing automation and content marketing. But that conversation should also include data management and demand generation.

  • #SocialSkim: Social Media This Week: Typhoon Aid, Twitter Custom Timelines, Instagram Ads

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It was a rough week for the Philippines, but also a period of immense generosity on social networks. Find out how people supported typhoon aid. You'll also see feedback from the first official Instagram ad, how to tell embeddable stories with Tweets, what color gets the most Instagram love, and which platform is growing the fastest for online content sharing.

  • How to Get an Extra 1,500+ Web Visitors a Day

    Article

    CONTENT TYPE: Article | TOPIC: None

    Even in utterly banal optimization methods, you can find something new—something that will differentiate you from competitors and will increase visitor numbers and sales.

  • Which Types of Websites Are Visited Most Frequently?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most people globally who are online visit three types of websites once a week or more: a search engine (74%), a social network (64%), and a portal site for checking emails (55%), according to a recent report by Ipsos.