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  • Eight Steps for Making 2014 Your Video Marketing Year

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here's a to-do list to jump-start your video marketing and make 2014 the year you excel in video—and impress prospects, demonstrate commitment to a medium customers crave, and remain relevant and competitive.

  • #SocialSkim: Golden Globes, Star Wars, Fleeing Facebook, Google Analytics, Amazon Ads, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which brand "won" the social Golden Globes? Which cuddly (but dangerous!) Star Wars character is spreading behind-the-scenes set photos across socnets? Which demo is fleeing Facebook? We've got answers. You'll also score an epic Google Analytics guide, an easy new way to search for images by usage rights, and the skinny on Amazon's new ad network.

  • How Tech Tastes Have Changed Since 2005

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Fewer Americans today have desktop computers, VCRs, and basic cellphones compared with 2005, and more now own MP3 players, smartphones, and laptops, according to recent report by Gallup.

  • Four Marketing Performance Management Resolutions for 2014

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you've made your marketing New Year's resolutions, we hope you devoted at least one to marketing performance management. As inspiration, here are four to choose from, along with a few tips for bringing them to fruition.

  • Four Marketing Data Predictions for 2014

    Article

    CONTENT TYPE: Article | TOPIC: None

    2014 will be the year when the idealism and hype of big data and analytics will die down as retailers start to focus on how and where to take action.

  • Americans Watched Record Number of Online Videos in December

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Americans watched 52.4 billion online content videos in December, exceeding the 50 billion monthly views mark for the first time, according to recent Video Metrix data from comScore.

  • Revenue and the CMO: Author Glenn Gow Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Helping your company to embrace social selling doesn't have to be an all-or-nothing proposition: You can implement a pilot program to demonstrate how social media can have a positive impact on revenue. Glenn Gow shares tips for starting a successful pilot program at your organization.

  • How to Get Executive Stakeholder Buy-in for Your Website Testing Program

    Article

    CONTENT TYPE: Article | TOPIC: None

    The first step to a successful website testing and optimization program is ensuring that you have buy-in from your executives. However, buy-in is also crucial for ensuring long-term success.

  • Six Key Digital Marketing Resolutions for 2014: Unified Marketing, Data Activism, More...

    Article

    CONTENT TYPE: Article | TOPIC: None

    The digital landscape continues to change at light speed. Here are six key resolutions that digital marketers should follow to make sure they are delivering better than expected results in 2014—and beyond.

  • B2B Buyer Behavior: When Web Leads Convert

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Conversion rates for B2B online leads are highest at the beginning of the year, in part because companies are renewing budgets and new funds are available, according to a recent analysis by Software Advice.

  • Results-Driven Marketing Creative in Four Steps, Part 2: Building a Creative Concept

    Article

    CONTENT TYPE: Article | TOPIC: None

    The creative concept helps define the very core of your marketing message. It underpins your campaign content, and encapsulates the major themes to be communicated to your target audience.

  • Why Marketers Need to Care About Social Search [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Is your company embracing social search? Here's a look at what it is and why you should take advantage of social search.

  • How to Get More Retweets

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Want to get more retweets? Try tweeting on off hours/days, including images, being polite, spelling out the word "retweet," and using lots of exclamation marks.

  • Personal Branding Trends for 2014 (Part 1)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Throughout the year, I monitor the world of personal branding. At year's end, I analyze the data to predict future trends. My take on 2014? It will be a year of personal branding evolution—not revolution.

  • Holiday Email Trends: Mobile Opens Surge on Christmas, Cyber Monday Delivers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile finally claimed the No. 1 spot this holiday season among devices used by consumers to open and read emails, with just over half of all email opens occurring on mobile devices, according to a recent report by Return Path.

  • What Will Drive Consumers to Shop Online in 2014 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To find out what makes consumers more likely to purchase products online—and to learn more about their behaviors—check out this infographic.

  • How Marketing and IT Can Work Together

    Article

    CONTENT TYPE: Article | TOPIC: None

    As digital marketing grows ascendant, the relationship between marketing and IT departments will become more dependent. Here's how to ensure both departments are working toward the same goal of delivering the most business impact.

  • #SocialSkim: CES Goodies, Facebook's Little Eye Acquisition, Ben & Jerry's Hilarious Tweet

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Find out what unique and promising technologies debuted at CES. Get the skinny on Facebook's recent acquisition, glean new ways to use Tweets, and find out how Ben & Jerry's (of course!) used recreational marijuana legalization in Colorado to its advantage. Skim to sate your social munchies.

  • Global Mobile Consumers Prefer Samsung to Apple

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Handsets made by Apple are not the mobile devices most sought after by consumers in four key global markets, according to a recent report by Upstream and YouGov.

  • Engage Your Audience: From Profile to Preference

    Article

    CONTENT TYPE: Article | TOPIC: None

    We aim, as marketers, to gain the trust of customers and prospects. To accomplish this we must engage with the individual, building trust and understanding by asking for appropriate information, at the right time, and treating that information with care and respect.