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  • Fun With Data Science: John Foreman of MailChimp Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    MailChimp's chief data scientist explains what "data science" is and how it affects marketing communications, product development, and more. He offers marketing professionals concrete tips for crunching numbers to turn data into insights.

  • The Most Important Element for Increasing Leads and Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    The "consumerization" of B2B marketing is about reducing friction at all customer touchpoints. B2B vendors need to learn from friction-reducing techniques of consumer goods firms and retailers.

  • CMOs Are Struggling to Master Omni-Channel Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 85% of CMOs say their efforts at implementing an omni-channel marketing strategy are being thwarted by a lack of access to data and inadequate tools/technology, according to a recent report by the CMO Club and Visual IQ.

  • How Content Marketing Took the World to the Moon, and What It Teaches Us Today

    Article

    CONTENT TYPE: Article | TOPIC: None

    The greatest story never told (until now) about content as a marketing tool is that it helped to deliver humans to the moon in the late 1960s and early 1970s.

  • The Six Insider Secrets of Contagious Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Marketers can increase their content's chances of being spread far and wide by making sure it includes the six traits featured in the following infographic.

  • Digital Marketing Trends: More Money Going to Proven Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers are planning to primarily increase spend on proven channels in 2014, with a smaller share going to unproven tactics, according to a recent report from Conversant.

  • How a Local Business Can Do Better Online in Five Easy Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    Learn how to set up a Google+ Local account, where besides Google you can find local customers, what offline marketing tactics to use to spur online activity, and why every local biz needs a social marketing plan.

  • Email Marketing Tactics: What Worked (and What Didn't) in 2013

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Personalized promotional emails sent during 2013 had 29% higher unique open rates and 41% higher unique click rates than non-personalized mailings, according to a recent report from Experian Marketing Services.

  • What Does Social Media Growth Look Like? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Marketers often talk about how social media is growing... but what does that mean exactly? Here's a look at some facts regarding the growth and use of social media.

  • Facebook Contest Ideas for Every Month of the Year [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    When managing your social media, you are in a constant battle for the attention of your fans. Producing worthwhile and entertaining content all of the time is hard, right? But you can win this battle!

  • Rethink Your Branding to Create Crazy Love From Customers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Emotions are powerful, and your customers cannot make buying decisions without them. To take your brand from good to ridiculously amazing, focus your marketing on building emotional connections with customers.

  • #SocialSkim: Funny Livetweets From Sochi, Super Bowl Marketing Scores, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Read hilarious hotel livetweets from the Sochi Winter Olympics. See what marketing scored at the Super Bowl. Run effective social media contests. And, as always, learn from all that’s fit to print about the changing face of social! It’s all a Skim away.

  • How (and Why) Millennials Interact With Brands on Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    For online interaction with companies or brands, Facebook is the most popular platform among Millennials, followed by Twitter and Pinterest, according to recent research from the Center for Marketing Research at the University of Massachusetts, Dartmouth.

  • Six Work Lessons Marketing Pros Can Learn From Social Media Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: None

    We can learn plenty by observing how people use social media—and those lessons can apply to how we function as marketers at our places of work.

  • LinkedIn Showcase Pages: Target Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    In contrast to LinkedIn's Company Pages, its Showcase Pages are focused on one aspect of your business. The idea is to create a dedicated space for your prominent brands, products, and other initiatives, allowing people to follow the page for related content.

  • Teens Remain Very Active on Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Despite reports over the past year that teens have fallen out of love with Facebook, the demographic remains highly active on the social network, according to a recent report from Socialbakers.

  • Five Native Advertising Tips From a Case Study

    Article

    CONTENT TYPE: Article | TOPIC: None

    Based on a recent successful campaign, here are five ways to make sure you get good results from your native advertising efforts.

  • Google+ for Brands: Lynette Young Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Social technology strategist and Google+ expert Lynette Young shares insight into how businesses can take advantage of the social network's potential for marketing.

  • Social Media Contests: Five Do's and Five Don'ts

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media contests are a great way to promote your company, and they can create customers for life. But not all companies have successful experiences with contests. For best results, follow these do's and don'ts.

  • Marketers and Big Data: Barriers, Budgets, and Opportunities

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Half of marketers are enthusiastic about the role of Big Data in marketing, and 31% are cautiously optimistic, according to a recent report from Infogroup Targeting Solutions.