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  • How to Craft the Perfect Email Subject Line

    Article

    CONTENT TYPE: Article | TOPIC: None

    Scientific studies can tell you which words appear with the most frequency in successful email campaigns... but to create a compelling subject line, a simple strategy sometimes works best.

  • Consumers Wary of In-Store Mobile Tracking by Retailers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Over three-quarters of consumers (77%) do not want to be tracked in retail stores via their cellphones without explicit consent, according to a recent report from OpinionLab.

  • Eight Secrets of Agile Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    What on Earth can marketers learn from programmers? At first glance, the answer might seem to be "nothing," but my experience tells me otherwise.

  • Four Tips for Conducting Your Own Restaurant Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    In today's competitive restaurant market, having great food and service is no longer enough: You also need great marketing. Here are four tips to make sure the time you spend doing your own restaurant marketing really pays off.

  • Becoming a Social Business: Marcus Nelson of Addvocate Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Marcus Nelson, founder of Addvocate, shares insights into how companies can empower employees as brand advocates (and why they should)!

  • How Loyal Are Millennials to Brands?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 64% of Millennials say they feel at least as much brand loyalty to their favorite brands as their parents do to their own favorite brands, according to a recent report from Adroit Digital.

  • Unleash the Superpowers of Employee Advocates [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Want to double your employees' productivity, generate higher customer satisfaction, and get more engagement on content? Activate your employees to become employee advocates.

  • For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 1

    Article

    CONTENT TYPE: Article | TOPIC: None

    No question about it, brand loyalty is down since the recession. To fight that trend, marketers have been using short-term tactics—with diminishing results. Something different is needed.

  • Who Do Marketers at Midsize Companies Retweet?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Mashable is the most retweeted brand by marketers at midsize companies, according to a recent report from Leadtail and DNN Software.

  • Seven Dead Ends on Your Website--and How to Fix Them Today

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is your site sending traffic down one-way or dead-end streets? Are there places where your user flow completely stops? Sadly, most websites are filled with dead ends—and huge missed opportunities...

  • Email Design and Platform Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Emails are becoming more active, with the use of animation, scrolling, and video more than doubling from 2012 to 2013, according to a recent report from Experian Marketing Services.

  • What's Your Acronym IQ? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    How familiar are you with the latest acronyms? Test your acronym IQ via this fun infographic, and see how you far you can get.

  • #SocialSkim: Facebook's Mobile TED Coup, a Smart LinkedIn Collaboration, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Extra! Extra! Learn all about Facebook's mobile TED coup, Samsung's smart LinkedIn collabo, and what campaigns and videos roused the crowd this week. (Because if you watch nothing else today, you have to see the world from a GoPro on Superman's head.) Skim to fly high!

  • Growth-Hack Your Business With $0

    Article

    CONTENT TYPE: Article | TOPIC: None

    Budgets are marketing's biggest myth. If you're running your marketing programs right, your budget shouldn't even matter. It should be uncapped. Get started immediately with the following four critical tips.

  • Most Brands Are Not Prepared to Manage Negative Social Comments

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Over half of brands (55.5%) do not not have an effective strategy in place to deal with negative comments on social networks, according to a recent report from Social Media Marketing University (SMMU).

  • 10-Step B2B Customer Satisfaction Survey Pre-Survey Checklist

    Article

    CONTENT TYPE: Article | TOPIC: None of the above

    The better you plan your B2B customer satisfaction survey, the more you'll get out of it. Done properly, the survey should be a significant source of additional revenue rather than a chore.

  • How to Get to the Heart of Customer Experience

    Article

    CONTENT TYPE: Article | TOPIC: None

    If customer retention is a top priority for you, and you haven't embarked on a customer experience mapping initiative, you need to get on it! Here are five key steps you need to take to create your customer experience map.

  • How Marketers Find and Consume Information

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Just over half of marketers (51%) first turn to online media sites to find news/information, according to a recent report from PAN Communications.

  • Seven Traits of an Effective Marketing Leader

    Article

    CONTENT TYPE: Article | TOPIC: None

    Developing a productive environment where marketing team members can do their best work even under stressful deadlines is a true leadership skill. But how does one create an environment where creativity can grow and productivity is king?

  • Six Tips to Get Your Customers Talking About Your Brand at the Dinner Table

    Article

    CONTENT TYPE: Article | TOPIC: None

    Competitive advantage these days demands customer-centricity. The more customers your organizations can engage meaningfully—especially those who care enough to tell you how to do things better—the better off you'll be.