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  • 27% of SMBs Unaware of Marketing Tax Deduction

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than a quarter of US small business owners are not aware that the IRS allows them to deduct certain marketing expenses from their taxes, according to a recent report from 99designs.

  • Big Data: The Secret to Revenue Creation [Infographic]

    Article

    CONTENT TYPE: Article | TOPIC: None

    No reason for Marketing to fear Big Data. Just determine what information is most beneficial for marketing activities and which is most helpful to Sales. Then play nice together. Here are some ideas on how...

  • The State of SEO in 2014

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most search engine-optimization (SEO) practitioners (71%) say understanding the link between social sharing and search rankings is more important in 2014 than it was last year, according to a recent report from BrightEdge.

  • A Day's Worth of Business Information in the Age of Big Data [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    During one eight-hour workday, 9,489 businesses will have made significant changes resulting in new data, such as a change of name, location, or telephone number.

  • #SocialSkim: Twitter's Big Week, New Facebook Ads, Game of Thrones, YouTube Descriptions, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's been a big week for Twitter! You'll get the skinny on all that, and you'll also learn about ideal social copy length for all major social networks, Facebook's new-and-improved right-column ads, and longer YouTube descriptions—not to mention all the ways #GameofThrones slid into your stream.

  • Scheduling Success: Why Your Meetings Are Interfering With Productivity

    Article

    CONTENT TYPE: Article | TOPIC: None

    Meetings can waste irreplaceable time. To be more productive, consider these invaluable tips to keep the length as well as number of meetings to a minimum.

  • How Older Americans Are Using the Internet and Mobile Devices

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 59% of Americans age 65 or older report they now go online, a six percentage point increase from 2012, according to a recent report from the Pew Internet and American Life Project.

  • Why the Future of Digital Marketing Is Pure PR

    Article

    CONTENT TYPE: Article | TOPIC: None

    Savvy digital marketers who use the methodologies of public relations in a sustained and strategic manner across the board can reap a potential world of benefits.

  • Social Video Marketing: Create Conversations and Build Customer Loyalty

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social video marketing can encourage prospects and customers to help get your message out and reach a wider audience. Here are some easy ways to get started.

  • Small Businesses Focused on Existing Customers in 2014

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most small businesses (62%) plan to spend the majority of their 2014 annual marketing budget on retaining existing customers rather than trying to acquire new ones, according to a recent report from BIA/Kelsey and Manta.

  • Top 10 Tips for Using a Celebrity Spokesperson

    Article

    CONTENT TYPE: Article | TOPIC: None

    We live in a celebrity-obsessed world. No wonder spokespersons are used to promote events, increase product sales, and generate publicity for marketing programs. As you plan your celebrity marketing strategy, keep in mind these top 10 tips for using a spokesperson.

  • So You've Got Thousands of Social Media Followers. Big Deal.

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Measuring your social media communities purely by the numbers doesn't really count for much. What does count is how engaged your connections are with you, your ideas, and your discussions.

  • Shipshape Social Strategy for B2B: Jonathan Wichmann Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    You think you have problems: Try pulling into port with a dead whale hanging off the bow of your ship! Jonathan helped turn that massive PR crisis into a defining social media success for Denmark's Maersk Line.

  • What Managers Look for in Content Marketing Hires

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most managers (94.5%) say writing and editing skills are one of the main qualities they look for in content marketing hires, according to a recent report from Kapost.

  • Six Lessons From an Ambitious Content Marketing Project

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content marketing is going to become an increasingly important component of virtually every company's overall marketing program.

  • Top Trends in Content Marketing Hiring [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Some 54% of marketing teams plan to hire content marketers in the next year. Find out what they're looking for and other trends in content marketing in the following infographic.

  • Which Social Networks Deliver the Most Engaged Users?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    YouTube, Google+, and LinkedIn drive the most engaged social referrals to websites, according to a recent report from Shareaholic.

  • Build Customer Loyalty With Rewards and Other Tactics That Motivate

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The digital age has changed how buyers research and buy products. An online rewards program can be a powerful way to reach buyers over and over, helping build a new kind of loyalty toward brands old and new.

  • Digital Advertising Benchmarks: Performance Metrics by Format

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Bigger is indeed sometimes better in digital advertising, according to a recent benchmarks report from PointRoll.

  • The Complete A to Z Guide to Personal Branding [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    If you haven't undertaken personal branding or you haven't incorporated it into your organization's marketing strategy, you're missing out on a world of value. Check out this infographic for tips to get you started.