Resources for Marketing Professionals

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Take 10: Three Steps to Creating Elite Brand Ambassadors

Video Tutorial

CONTENT TYPE: Video Tutorial | TOPIC: Social Media Marketing

In just 10 minutes, you'll learn how to identify employees or subcontractors as a brand ambassadors who can represent your product, service, or brand. We'll discuss how to educate them on your company's unique story, company values, and how to help you attract new talent to keep your brand top of mind.
#SocialSkim: Instagram Carousel Ads Debut, Plus 10 More Stories in This Week’s Roundup

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

All of life's a glass menagerie. This week, watch Don Draper get divorced on Facebook, and learn all about the just-released carousel ads for Instagram. And look... Facebook just brought Messenger to the Web—finally! Skim to keep the tables turning.
Five Things You Can Learn From the Most Authentic Brands in the World

Article

CONTENT TYPE: Article | TOPIC: None

"Authenticity" has become a word that's bandied about in marketing, and businesses are striving to align with this increasingly valued concept. But what does it mean to be authentic in today's market?
The Industries That Rely Most on LinkedIn Connections for Hiring

Chart

CONTENT TYPE: Chart | TOPIC: None

How much do LinkedIn connections help in getting hired at a company? It depends a lot on the industry, according to a recent LinkedIn report.
Seven Marketing Mistakes That Cause Chargebacks and Profit Loss

Article

CONTENT TYPE: Article | TOPIC: None

Marketing is supposed to make—not cause you to lose—money. But if you aren't careful, simple flaws in your marketing and website can lead to chargebacks. And nothing can drain profits faster than chargebacks.
Experimentation as a Mindset: The Key to a Culture of Optimization

Article

CONTENT TYPE: Article | TOPIC: None

To find business truths, the experimentation mindset goes beyond testing—and applies not only to your digital marketing and analytics teams but also your product marketing, user experience, and development teams.
The 21 Most (and Least) Trusted Companies in the United States

Chart

CONTENT TYPE: Chart | TOPIC: None

Credit unions and H-E-B, a grocery store chain headquartered in Texas, are the most trusted companies by consumers in the United States, according to a recent report from Temkin.
What Email Marketers Can Learn From Late Show With David Letterman [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: None

Late Show host David Letterman knows the power of an opening act for grabbing attention and keeping it. In marketing, an email subject line wields similar power.
How to Kick Your SEM Campaign Into High Gear

Article

CONTENT TYPE: Article | TOPIC: None

You were hoping for more leads or conversions, yet it seems your SEM campaign is burning through its dwindling budget but not delivering... It's time for campaign optimization.
Mastering the Content Code: Mark Schaefer on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: None

Author, speaker, and educator Mark Schaefer discusses his latest book, The Content Code, and shares secrets for igniting your content so you can break through the deafening noise and achieve marketing success.
How Often Do Americans Shop Online?

Chart

CONTENT TYPE: Chart | TOPIC: None

Nearly one-fourth of online shoppers in the United States say they make a Web purchase at least once a week, according to a recent report from Bronto Software.
Three Deceptively Simple (but Powerful) Tips for Writing Persuasive Landing Page Copy

Article

CONTENT TYPE: Article | TOPIC: Writing

Writing landing page copy that converts like crazy isn't as simple as running through a checklist of best-practices. But it is as simple as following these three super-powerful pointers.
Five Reasons Your Mobile Strategy Isn't Working and What to Do About It [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: None

Is your mobile strategy producing lackluster results? Here's a look at five areas that might need improvement.
B2B Buying: Millennials vs. Gen X and Baby Boomers

Chart

CONTENT TYPE: Chart | TOPIC: None

Millennial B2B buyers, when researching products and services, want to interact directly with vendors' representatives far more than Gen X or Baby Boomer buyers do, according to a recent report from IBM.
Overcome B2B 'Content Marketing Crash' in Four Moves

Article

CONTENT TYPE: Article | TOPIC: None

Content marketing crash—it's that inevitable decline in engagement and conversion after you've gained huge ground. Even the best B2B content marketers can get mired in these muddy battlefields.
Mobile Email Benchmarks: YOY Click, Purchase, and Design Trends

Chart

CONTENT TYPE: Chart | TOPIC: None

Mobile clicks accounted for 40% of all marketing email clicks in the fourth quarter of 2014, a 10% year-over-year increase, according to a recent report from Yesmail.
Seven Reasons Millennials Don't Care About Your Content [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: None

Is your content resonating with Millennials? It might not be if you're doing these seven things.
Take 10: How to Make Your Graphs and Charts Effective Communication Tools

Video Tutorial

CONTENT TYPE: Video Tutorial | TOPIC: Measurement & Analytics

In just 10 minutes, we'll show you how to achieve more with your graphs and charts. You'll learn how to create and use visuals in PowerPoint more effectively, which graphs you should use to illustrate your data, as well as how to avoid common mistakes.
Don't Kill Your Sales! Top 3 Shopping Cart Turnoffs

Article

CONTENT TYPE: Article | TOPIC: None

Here are three of the biggest shopping cart turnoffs that can kill your e-commerce sales—and some easy solutions to keep customers engaged throughout the checkout process.
#SocialSkim: Who Did What for April Fools' Day, Plus 9 More Stories in This Week's Roundup

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

See who did what for April Fools' day. Score the scoop on how Jay-Z's new TIDAL project stormed socnets, what was going on with that Groupon banana holder, where you can see what's streaming on Periscope, and which new Facebook app lets you make collaborative videos.

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Take 10: Three Steps to Creating Elite Brand Ambassadors

#SocialSkim: Instagram Carousel Ads Debut, Plus 10 More Stories in This Week’s Roundup

Five Things You Can Learn From the Most Authentic Brands in the World

The Industries That Rely Most on LinkedIn Connections for Hiring

Seven Marketing Mistakes That Cause Chargebacks and Profit Loss

Experimentation as a Mindset: The Key to a Culture of Optimization

The 21 Most (and Least) Trusted Companies in the United States

What Email Marketers Can Learn From Late Show With David Letterman [Infographic]

How to Kick Your SEM Campaign Into High Gear

Mastering the Content Code: Mark Schaefer on Marketing Smarts [Podcast]

How Often Do Americans Shop Online?

Three Deceptively Simple (but Powerful) Tips for Writing Persuasive Landing Page Copy

Five Reasons Your Mobile Strategy Isn't Working and What to Do About It [Infographic]

B2B Buying: Millennials vs. Gen X and Baby Boomers

Overcome B2B 'Content Marketing Crash' in Four Moves

Mobile Email Benchmarks: YOY Click, Purchase, and Design Trends

Seven Reasons Millennials Don't Care About Your Content [Infographic]

Take 10: How to Make Your Graphs and Charts Effective Communication Tools

Don't Kill Your Sales! Top 3 Shopping Cart Turnoffs

#SocialSkim: Who Did What for April Fools' Day, Plus 9 More Stories in This Week's Roundup