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Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine Corporation.

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This week, get the breakdown on YouTube's 360° ad format, and new tools for managing native Facebook content. We'll also tell you about Airbnb for Business, which hashtags Instagram bans (and why), and how to maintain your social prowess among vacationers. Skip to stay in step over the summer!

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Marketers say competing with other brands for the attention of social media influencers is their top challenge with the tactic, according to a recent report from Software Advice.

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Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to a recent report from The Acquity Group.

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People love visuals and stories, so combine both in visual storytelling and watch your content's reach and conversion multiply. Here are 14 tips to inspire your visual storytelling.

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Apple is the most valuable global brand in 2015, followed by Google, according to a recent report from Millward Brown.

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Marketing, sales, and business professionals say email is the most effective digital tactic they use to generate leads, according to a recent report from Ascend2.

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The number of non-Hispanic adults in the United States who identify as lesbian, gay, bisexual, or transgender (LGBT) has risen 30% since 2007, according to a recent report from Experian Marketing Services.

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To reach this summer's estimated 222 million travelers, the global travel industry must engage travelers offline and online. Here's a look at the top five digital business trends affecting travel this summer.

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Major marketers increased their 2014 US ad spend by just 2% in 2014, according to Advertising Age’s annual report on the nation’s top advertisers.

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B2B content marketers are intent on pushing their products/services in content pieces whereas their audience is looking for substantive ideas, according to a recent report from The Economist Group and peppercomm.