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  • The Science of Instagram: How to Get More Likes [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Do photos with above-average engagement on Instagram have any qualities in common? Does the use of tags lead to more likes and comments? Are people more likely to interact with images featuring certain filters and colors?

  • Safeguard Marketing's Value: Build a Marketing Technology Ecosystem

    Article

    CONTENT TYPE: Article | TOPIC: None

    The vast number of available marketing technology options is proof that marketing is evolving into a technology-powered discipline. To ensure your tech investments truly help your organization thrive, make sure they constitute an effective, efficient, and sustainable "technology ecosystem."

  • The Most In-Demand Digital Marketing Skills

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which digital marketing skills and job titles are highly sought after? And how much do those in-demand positions pay, on average?

  • The State of the Social Media Team [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    How are social media teams structured in different organizations? Take a look at how yours compares with the 350 social media marketers' surveyed in this recent study.

  • Top Three Ways to Market to Millennials

    Article

    CONTENT TYPE: Article | TOPIC: None

    Generations are shaped to some extent by the times in which they come of age, so it makes sense for marketers who wish to reach millennials to understand the forces and behaviors that drive this diverse group.

  • #SocialSkim: Access to Every Public Tweet, Ever. Plus More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Find out how you can use deep-dive Twitter searches to improve your marketing. You'll also discover how to download your LinkedIn contacts' email addresses, up your Instagram game, and get a grip on what's going on with Google's Alphabet soup.

  • How Millennials Use Mobile in the Workplace

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 80% of Millennial workers say they text with colleagues, and 60% say they text with their boss, according to a recent report from join.me.

  • Are You Losing Sales Because of Boring Copy? A Widely Applicable Example of Apps

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    You pour weeks into preparing for launch. You finally release the product and eagerly wait for sales to pour in. Yet, they don't. You blame the product: Should we add features? Are the colors wrong? But maybe, your copy is what's falling short.

  • Three Tools to Help You Generate Killer Content Ideas

    Article

    CONTENT TYPE: Article | TOPIC: None

    For most marketers, coming up with content ideas is easy at first. We have them when we are at the gym, driving to work, or sitting at our favorite coffee house. But after a while, the well starts to run dry.

  • The Top 10 Online Video Sites and YouTube Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in June, with 172.7 million desktop unique viewers from the United States.

  • How to Reach 100% of Your Audience: CEO Amanda Holmes on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Amanda Holmes became CEO of Chet Holmes International when she was 24, and she has proven an incredibly effective millennial CEO. Amanda shares her approach to sales, leadership, and more.

  • Seven Tips for Delivering Great Presentations

    Article

    CONTENT TYPE: Article | TOPIC: None

    Delivering a great presentation is not only hard but also critically important to your business. If done correctly, a presentation often means the difference between getting that new customer or wondering what went wrong.

  • Consumers' Social Login Preferences in 2015 [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 88% of consumers in the United States say they have logged in to websites or mobile apps using their social media accounts—an 11% increase since 2014—according to two recent reports from Gigya.

  • What Motivates Millennials to Work and Shop [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Before you engage Millennials, you need to understand what drives them. Check out these stats about Millennials in the workforce and marketplace.

  • Your Marketing Strategy Hinges on Both Brand and Client Research: Here's the Why--and the How

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you don't continually re-examine your clients and your brand in order to communicate your company's unique selling proposition, you could be muddling your value or—worse—speaking to the entirely wrong audience.

  • The Most and Least Meaningful Jobs

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which jobs feel the most meaningful? Do those rewarding professions pay well, or do they require a sacrifice in salary?

  • Four Powerful Tips for a Highly Effective B2B Social Media Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Most B2B companies are bad at social media marketing. They're too boring, or too product-focused, to engage social media users and develop a following, which leads management to conclude social media is for B2C. Which is wrong, of course.

  • The 10 Best (and Worst) Performing Words in Email Subject Lines

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    If you want to boost engagement with your email campaigns, it helps to say "thank you" in the subject line, according to a recent report from Adestra.

  • The Science Behind Why Native Ads Work [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Native ads nab more attention, garner greater focus, and make more of a subconscious impact than other ads do. Here's a look at the science behind that engagement.

  • Take 10: Three Steps for Using Influencer Video to Increase Your Bottom Line

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Content

    In just 10 minutes, you'll learn three simple steps to source quality influencer video and use it to impact your bottom line in a meaningful and measurable way. Using these steps, you'll be able to implement a strategy that will help you reach your goals and give you a leg up on the competition.