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  • The Most Active Fortune 500 CEOs on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 61% of Fortune 500 CEOs had no social media presence at all in 2015, which is actually an improvement from the 68% of CEOs with no social presence in 2014, according to a recent report from CEO.com.

  • Your Six-Step Road Map to Rebranding [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Thinking about rebranding? The following six steps can help you launch a successful rebranding effort.

  • Four Ways People Think and How to Convince Them to Buy

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    What motivates your buyers? Four key personality types, as defined by the DISC model, will give you the clues you need to understand buyers. Here is how each type of personality thinks, along with some approaches for selling to them.

  • What's the Key to Great Customer Service?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    What is the most important element of an excellent customer service experience? It's all about speed, according to a recent report from Verint.

  • Four Practical Segmentation Tips for B2B Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Here are four ways segmentation can improve demand generation—and four practical tips on what and how to segment.

  • Eye-Tracking Study: How Consumers View Display Ads

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most?

  • How Agile Marketers Operate [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Check out the biggest differences between agile marketing and traditional marketing—and reasons to consider agile marketing.

  • Four Examples of Businesses and Technologies Taking Mobile Marketing to the Next Level

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Mobile marketing is by no means new, but it has been so refined in recent years that its toolsets and techniques are growing increasingly effective—and, more important, increasingly seamless.

  • #SocialSkim: Twitter's Darkest Days, Facebook's New Like Buttons, Plus More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week is filled with drama and big changes at the biggest social networks. Get the scoop on Twitter's executive exodus and Facebook's "like" button alternatives. Also: Facebook's newly expanded ad network. Skim to stay social-savvy!

  • The Top 50 US Digital Media Properties

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google websites were the most visited digital media properties in December 2015, according to a recent report from comScore.

  • Top 5 Ways Consumer-Generated Content Is Amazing for SEO

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    The people writing consumer/user-generated content are the same ones performing search queries. If you can harness their sentences, paragraphs, and ideas, you can crowdsource search optimization.

  • Endorsements, Reviews, and Astroturfing: New FTC Guidance for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In 2015, the FTC updated its Endorsement Guides, covering issues such as disclosures in close proximity to affiliate links, purchases of Likes, incentives in return for tweets, and disclosures in consumer reviews.

  • Do Marketers Hug Their Coworkers and Clients?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    It has become more acceptable over the past five years for marketers to greet coworkers they know well with a hug rather than a handshake, according to a recent report from The Creative Group.

  • How to Jump-Start Your Career: Expert Laurence Shatkin on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Career expert and author Laurence Shatkin, PhD (50 Best Jobs for Your Personality), explains how aspiring marketers can brand themselves for success, how current marketers can better position themselves for a career change, and what skills and interests make someone well suited to the field.

  • Four Common Mistakes That Will Kill Your Next Experiential Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Established brands can likely withstand experiential marketing flops because customers can fall back on previous positive brand experiences. Not so for new brands or product lines: A negative customer experience would likely be enough to sink them.

  • How Often (and Why) Consumers Delete Mobile Apps From Their Phones

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most smartphone users in the United States regularly go through their phones to look for and delete unused apps, according to a recent report from Yahoo Advertising.

  • The True Value of Customer Loyalty Programs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    A whopping 75% of US companies with loyalty programs generate a return on investment. Here's a look at the myriad benefits of investing in a customer loyalty program.

  • Seven Common Mistakes Marketers Make

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If you decide to fix even one of the following mistakes, you will see better results for you and your business.

  • Content Marketing Staffing in Enterprises

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 27% of enterprise companies developed a global content strategy last year, and many say they now have at least one employee dedicated to overseeing content creation, according to a recent report from Skyword.

  • Seven Tips for Generating Social Content Through Influencers

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Influencer marketing—the "it" tactic of 2015—will only gain momentum in 2016. If you're planning to work with high-level influencers for complex social media campaigns, here are key steps to take.