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  • Marketers, You're Doing Mobile Wrong: Six Steps for Doing It Right

    Article

    CONTENT TYPE: Article | TOPIC: None

    Yes, responsive websites are important, but the real money is in connecting with—and converting—high-value customers... those who have already considered your product or service and are now calling you on their mobile device.

  • Before You Worry About Ad-Blocking Apps, Consider These Four Tips

    Article

    CONTENT TYPE: Article | TOPIC: None

    Thinking your own mobile marketing campaigns are now in danger because of ad-blocking? First, take a deep breath. Then, read these four tips.

  • How Businesses Are Using Events to Reach Customers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Conferences, tradeshows, and webinars are the top three event types that businesses take part in to engage with current or potential customers, according to a recent report from Demand Metric.

  • Seven Building Blocks of a Customer-Centric Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    A campaign that focuses on your customers' values takes commitment and research. Building an accurate picture of those values and priorities, then acting on it, is hard but rewarding work.

  • How GM Is Winning Over the World, One Soccer Ball at a Time: One World Play Project's Neill Duffy on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    One World Play Project Chief Catalyst Neill Duffy explains how brands benefit from partnering with organizations to support causes, the way General Motors is sharing its brand message by providing seven million highly durable soccer balls to children in disadvantaged communities.

  • When Do B2B Customers Reach Out to Sales Reps?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most B2B customers look at publicly available information and talk to their personal network before reaching out to a vendor's sales team, according to a report from CEB Marketing Leadership Council and Google.

  • The Year in Video Marketing and What to Expect in 2016

    Article

    CONTENT TYPE: Article | TOPIC: None

    In 2016, the video skills marketers have learned in 2015 will allow them to create better content and tell stories that have greater impact, and they'll get serious about measuring ROI and using that data to optimize results.

  • Who Does What in the Data Science Industry [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    What are the key roles in data science? Here's a look at the various job positions in the data science industry and what they mean.

  • Content Types Men Share Most

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Men are more likely to share online content pieces that are shorter, more likely to spark debate, and about timely topics, according to a recent report from Apester.

  • How to Gain Focus and Define Your Strategy: A Template

    Article

    CONTENT TYPE: Article | TOPIC: None

    A well-defined strategy is vital for a team to understand what needs to be done and which areas need investment. It also helps you identify what to stop doing, where to save money, and what is not worth the team's time.

  • Are Mobile Emails Paying Off for Marketers?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers are not only engaging with marketing emails on mobile devices more than ever before but also converting at better rates, according to a recent report from Yesmail.

  • How to Best Use Instagram This Holiday Season [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Here's a look at the biggest products and visual trends on Instagram this holiday season—and what you can learn from them.

  • Take 10: Three Ways to Maximize Your Tradeshow Presence

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Event Marketing

    In just 10 minutes, you'll learn three key ways to get the most out of your tradeshow investment. We'll discuss the importance of starting with clear and measurable objectives, share tips on how your company can deliver compelling experiences on the show floor, and show examples of real companies that put these tips into action to boost their booth traffic and ROI.

  • #SocialSkim: Mobile Makes Huge Strides Over Holiday Weekend, Plus 14 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Find out how quickly mobile online shopping is growing, and discover the five mistakes B2B companies make on Facebook. Also: LinkedIn's app gets a major facelift, and Facebook improves Custom Audiences and now lets users chat with businesses via messenger on their own websites.

  • Four Mistakes That Can Kill Your Brand Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: None

    We need to understand where and how customers interact with our brands, where and how they make their purchase decisions, and what kinds of engagement strategies translate into better sales numbers down the road.

  • When Did Retailers Send Their Cyber Monday Emails This Year?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most retailers in the United States waited until after 6:00 AM Eastern Time to send their first email on Cyber Monday this year, according to data from Bronto Software.

  • Five Steps for Getting Interviews With Influencers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your audience loves interviews, particularly with thought leaders. Bonus: interviewing influencers can help position your brand as an expert by association. So how do you secure an interview for your blog, podcast, or other owned media?

  • The State of Marketing Co-Op and MDF Programs in 2015

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Are marketing co-op and market development funds (MDFs) paying off for participants? What are the key challenges with these types of programs?

  • How to Build Relationships With Customers You See Only Once a Year

    Article

    CONTENT TYPE: Article | TOPIC: None

    Holiday sales are traditionally viewed as mere transactions with customers buying gifts once a year rather than as important interactions with potentially long-term, loyal customers. That's a lost opportunity.

  • When Your Reputation Is on the Line (and Online): 'Manipurated' Author Daniel Lemin on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Digital marketing strategist and bestselling author Daniel Lemin explains how online reviews can damage—or improve—your business, and how you can protect your company's reputation.