FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • 10 Rapid-Fire Tips for Writing 2,500 Words per Hour

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing 2,500 words per hour is possible. It's not even that hard. I do it regularly. You can, too.

  • The Marketing and Advertising Hiring Forecast for 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most marketing and advertising executives in the United States plan to maintain the size of their current staff in the first half of 2016 and only hire to replace vacated positions, according to a recent report from The Creative Group.

  • A Newbie's Guide to A/B-Testing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    A/B-testing can help you make informed decisions about your marketing strategies and get the most out of your Web traffic. Here's what you need to know to get started.

  • Take 10: Four Ways to Increase Your Email Clickthrough Rates

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Email Marketing

    In just 10 minutes, we'll cover four design and copy techniques that will get your subscribers to take action. We'll also show you how to measure the lift they give your campaigns.

  • What Marketers Need to Know About Yahoo Mail's Birthday Makeover

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Yahoo Mail's 18th birthday makeover will affect how marketers reach consumers in the future. In fact, updates such as search filters, avatars, and embedded brand logos actually have the potential to make marketers' email efforts more productive.

  • #SocialSkim: Digital Spaces Worth Exploring in 2016, Plus 11 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    New year, new social strategy? Find out what trends are guiding brands into the next few months. We'll also tell you about Twitter's new CTA buttons, Snapchat's leap into ad tech, and a video trend that literally challenges you not to cry. Skim for a strong start!

  • How Americans Search for Jobs in the Digital Age

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    One-third of Americans have looked for a new job in the past two years, and 79% of these job seekers used online resources in their most recent search for employment, according to a recent report from the Pew Research Center.

  • Trust Me... I'm a Salesperson: Four Steps to Win Trust in the Least-Trusted Role on the Planet

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Ask most people to describe a salesperson, and "trustworthy" probably won't be their first choice of adjective. Yet, to stand any chance of making a sale, you must establish credibility with your buyers. Trust is a core element of every successful sale.

  • The Top-Rated Marketing Automation Software Platforms

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    What are the top-rated marketing automation products for small businesses, mid-market companies, and large enterprises?

  • What Makes Buyers Tick: Dr. Carl Marci of Nielsen Consumer Neuroscience on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Secrets for sussing out what truly drives buying decisions and brand loyalty, courtesy of Dr. Carl Marci, chief neuroscientist at Nielsen Consumer Neuroscience and co-founder of Innerscope Research.

  • Is Commoditization an Issue for You? Here's What You Can Do About It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketplace competitors can easily make your products or services a commodity so that everything comes down to price. How do you know whether you're being commoditized? And how can you avoid that undesirable fate?

  • How Consumers Perceive Native Advertising

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Do consumers believe that native advertising pieces on media websites are written by companies or journalists? Does the presentation of this type of content change how it is perceived?

  • Mapping a Mobile App User's Journey From Discovery to Purchase [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Check out these stats to better understand mobile users' behavior and to establish a strong path to conversion.

  • The Three Most Important B2B Marketing Questions for 2016

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What are the guidelines for making choices and setting priorities in your marketing organization? To achieve success in 2016, these are the most important questions for marketers to ask.

  • How Much Traffic to Websites Comes From Bots?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly half (48.5%) of traffic to websites comes from bots, not human beings, according to a recent report from Imperva Incapsula.

  • The State of Social Media Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Though companies are spending more money on social media marketing, many are still trying to figure out best-in-class strategies and measurements. Here's a look at the state of social media marketing.

  • Five Forms of Interactive Content to Boost Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The latest trend to enter the marketing world is interactive content, and it's gaining popularity for very good reasons.

  • Are Marketers Succeeding With Personalization? [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Although 66% of marketers rate their personalization efforts as very good or excellent, just 31% of consumers say companies are consistently delivering individualized cross-channel experiences, according to a recent report from SAP Hybris and Forrester Consulting.

  • Take 10: Personal Branding Strategy—How to Get Famous

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Career Development

    In just 10 minutes, you'll learn how to grow your personal brand by scaling your influence. We'll share steps on how to stand out online, engage your audience, and enhance your reputation. You'll learn how to grow your audience, and leverage content-creating habits that drive results.

  • How a Growing Franchise Builds Its Brand Through Local Marketing

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    National brands looking to capitalize on the "buying local" trend often rely on local affiliates—franchisees, dealers, etc.—to carry their marketing message to audiences. Here's how one franchise has been doing that.