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  • Endorsements, Reviews, and Astroturfing: New FTC Guidance for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In 2015, the FTC updated its Endorsement Guides, covering issues such as disclosures in close proximity to affiliate links, purchases of Likes, incentives in return for tweets, and disclosures in consumer reviews.

  • Top 5 Ways Consumer-Generated Content Is Amazing for SEO

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    The people writing consumer/user-generated content are the same ones performing search queries. If you can harness their sentences, paragraphs, and ideas, you can crowdsource search optimization.

  • Do Marketers Hug Their Coworkers and Clients?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    It has become more acceptable over the past five years for marketers to greet coworkers they know well with a hug rather than a handshake, according to a recent report from The Creative Group.

  • Four Common Mistakes That Will Kill Your Next Experiential Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Established brands can likely withstand experiential marketing flops because customers can fall back on previous positive brand experiences. Not so for new brands or product lines: A negative customer experience would likely be enough to sink them.

  • How to Jump-Start Your Career: Expert Laurence Shatkin on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Career expert and author Laurence Shatkin, PhD (50 Best Jobs for Your Personality), explains how aspiring marketers can brand themselves for success, how current marketers can better position themselves for a career change, and what skills and interests make someone well suited to the field.

  • How Often (and Why) Consumers Delete Mobile Apps From Their Phones

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most smartphone users in the United States regularly go through their phones to look for and delete unused apps, according to a recent report from Yahoo Advertising.

  • The True Value of Customer Loyalty Programs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    A whopping 75% of US companies with loyalty programs generate a return on investment. Here's a look at the myriad benefits of investing in a customer loyalty program.

  • Seven Common Mistakes Marketers Make

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If you decide to fix even one of the following mistakes, you will see better results for you and your business.

  • Content Marketing Staffing in Enterprises

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 27% of enterprise companies developed a global content strategy last year, and many say they now have at least one employee dedicated to overseeing content creation, according to a recent report from Skyword.

  • Seven Tips for Generating Social Content Through Influencers

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Influencer marketing—the "it" tactic of 2015—will only gain momentum in 2016. If you're planning to work with high-level influencers for complex social media campaigns, here are key steps to take.

  • The Brand-Agency Relationship: Top Trends and Challenges in 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Many brands plan to both try out new marketing agencies in 2016 and consolidate the number of partners they work with, according to a recent report from RSW/US.

  • What Content Types Should You Create? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Determining what kinds of content your brand should create can be perplexing. The following infographic can help you make that decision.

  • Take 10: How to Develop an Effective Podcast

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Content

    In just 10 minutes, the creator of one of today's most successful B2B podcasts will break down the process of creating a program that provides your listeners with content they'll be eager to hear and achieves your business objectives. We'll also share expert tips on script development, the importance of consistency, and how to prepare your guests for a more interesting conversation.

  • A Legal FAQ for Online Retailers and Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Online retailing is a booming business—as are concomitant scams. So let's review a few frequently asked questions about the legalities of e-tailing and online marketing.

  • #SocialSkim: Will Social Kill Websites in 2016? Plus 13 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week is packed with marketing portents: Why brands might want to prioritize websites less (and social content discovery more), and a Google ad tool to help brands market live to users across devices. Also: Foursquare's B2B plans.

  • Valentine's Day Online Search Trends: Most Popular Gifts and Dates

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The volume of online searches related to Valentine's Day gifts starts to rise slowly at the end of January and spikes during the first two weeks of February, according to a recent report from Bing.

  • Go DIY or Call in an Expert: How to Choose

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    As a marketer, you need to know when to buckle up and tackle an initiative internally or when to secure an outside expert, ideally before a situation becomes critical or spirals out of control.

  • How to Seize the Untapped Mobile Opportunity in 2016

    Article

    CONTENT TYPE: Article | TOPIC: None

    Mobile marketing has come a long way, but there's still progress to be made in technology, analytics, and strategy. Most notably, it's time for a paradigm shift: to think of mobile as the home for omnichannel marketing.

  • In What Situations Are Americans Willing to Share Personal Information? [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Under various circumstances, many Americans would share personal information or permit surveillance in return for getting something of perceived value, according to a recent report from the Pew Research Center.

  • Four Email Optimizations That Will Increase Your Click-Through Rates

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Here's how you can begin optimizing your newsletters and lead nurturing, event, and other marketing emails for more clicks.