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  • Four Steps to Influencing Customers With a Smart UGC Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    People's product preferences are undoubtedly influenced by media, and your audiences have no qualms about using media to share stories about their brand experiences. So here's how you can harness UGC to influence your target audience.

  • Google Search Algorithm Updates to Keep in Mind in 2017 (Article 1 of 2)

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    Google updates its search engine algorithms up to 600 times a year, but it no longer announces major algorithm changes. So search engine marketers have been left speculating about their ranking changes and guessing what the future holds. Here's some help.

  • Content Marketing Stats and Trends in 2017 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    How are B2B and B2C marketers using content marketing? What's working, what's not, and how do marketers feel about it? Check out today's infographic, which is loaded with B2B and B2C content marketing stats, facts, and tips.

  • The Most Effective Triggered Email Types for E-Commerce Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Welcome emails and abandoned-cart emails are the most effective triggered/automated message types for driving e-commerce sales, according to recent research from Klaviyo.

  • Five Ways Brands Are Screwing Up Customer Engagement: How You Can Get It Right

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    What's so hard about engaging people who were already convinced enough about you to have made an initial purchase? These are five big mistakes companies make in their relationships with customers.

  • How to Use Google AdWords: 11 Steps to Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Does your Google AdWords strategy seem to be stagnating? Check out this infographic for 11 key steps to make sure you're using AdWords to its fullest potential.

  • The Future of Public Relations: Trends, Skills, PR vs. Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center for Public Relations.

  • #SocialSkim: Facebook Outpacing LinkedIn for B2B, All About Google Lens: 12 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: A radical shift pitting Facebook against LinkedIn as the professional's social network; a search revolution with Google Lens; Instagram vs. Snapchat with face filters; Facebook's war against clickbait and fake live videos; Twitter's new privacy features; chatbots in search results...

  • Three Ways Your Marketing Team Needs to Use Social Insights

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media's importance in the sales/marketing funnel is by now undisputed, but visibility into the insights each platform can provide is often clouded by meaningless metrics. Here's how your team should be using social insights to guide major marketing decisions.

  • 53 Must-Have Features of Local Business Websites [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Local business websites shouldn't always follow the same practices as those of bigger, international retailers. Check out this diagram for a visual guide to the do's and don'ts of your local website.

  • The Current Economic and Hiring Climate for Small Businesses

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Small business owners are optimistic about their current business situation as well as the outlook for the next 12 months, according to recent research from Gallup and Wells Fargo.

  • How to Use Online Communities for a Marketing Strategy Driven by Customer Data

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Communities offer you an opportunity to better understand your customers by capitalizing on the data they provide online. You can then use that data to offer personalized content at various points in the customer journey.

  • Big Data: From Buzzword to Business Benefits [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    "Big Data" is more than just a buzzword—implementing it correctly can be a boon to your business and bottom line. Learn more about how to use Big Data in your organization.

  • The Main Reasons Consumers Dislike (and Like) Online Ads

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    The older a consumer is, the more likely he or she is to dislike online advertisements, according to recent research from Choozle.

  • Creating a Website That Works

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Websites

    All roads lead to your website. You need to ensure it not only communicates your brand effectively and distinctively, but also serves as your round-the-clock sales force. A website that works maximizes customer acquisition and retention while saving time, money, and human resources.

  • Your Marketing Superpowers: Targeting and Personalization. Scott Dubois on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    Scott Dubois, co-founder of digital agency Pidalia, discusses generational marketing, the power of personalization, qualities to look for in an agency, and more.

  • How to Master Live-Video Marketing: A Handy Guide

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    It's no secret that video has become a more and more significant piece of the content marketing mix—and livestreaming has become a rapidly growing and effective tactic. The tips and tricks in this guide will help you get live video right.

  • Why a Global Content Model Makes Sense in Today's Market [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Going global can mean a lot more work for marketers as they scramble to translate content into local languages. Today's infographic suggests that a global content operating model can reduce all that effort and make your marketing more efficient.

  • The Media and Internet Habits of Moms in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Moms in the United States now spend more time each day on the Internet than listening to the radio or watching television, according to a recent report from Edison Research and Triton Digital.

  • The Marketing Impact of AI and Machine-Learning: 3 Predictions by 51 ML Marketing Executives

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Machine-learning (ML) startups are flourishing, and companies are predicating their value proposition on artificial intelligence (AI). That's because both ML and AI will likely have immense impact on profitability—and transform marketing.