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  • Build Your Brand by Separating It From Product

    Article

    CONTENT TYPE: Article | TOPIC: None

    Often, the hardest thing for a marketer to do—conceptually—is to separate brand from product. "Our brand and product are inseparable," I've heard it said—by some very successful people. But that's all an illusion.

  • What B2B Marketers Can Learn From Netflix About Customer Engagement [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    You know a business is doing well when its name becomes a verb, the way "Netflix-binging" has. So, how has Netflix captured its audience's attention and kept it?

  • The Top-Rated Services for Distributing Press Releases

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which press release distribution services are most used and liked by businesses? To find out, G2 Crowd recently examined PR professionals' and marketers' written evaluations of press release services.

  • Five Skills You Need to Curate Standout Content

    Article

    CONTENT TYPE: Article | TOPIC: None

    At a time when marketers are challenged to furnish steady streams of engaging content, curating other people's content is an effective tactic. Still, it merely shifts the challenge to "How do I identify and curate valuable content?"

  • What Makes a Marketing Email Go Viral?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which types of emails from brands are consumers most likely to forward? Are personalization, segmentation, audience size, and subject matter virality factors?

  • What Brands Need to Know About Visual Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Today's fastest-growing social media channels are visually based. Here's the scoop for engaging your visuals-loving customers.

  • Take 10: Five Keys to a Better Direct Mail List

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Advertising & Promotions

    In just 10 minutes, we'll share the different types of prospect lists available as well as tips to help you select the right list to reach new customers. You'll also learn how to enhance and segment your existing marketing data to drive better results from your direct mail campaign.

  • Harness the Power of Personas for Social Media Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Personas are not new. What is new is taking personas and applying them to social media. This article provides four approaches to creating personas to increase the relevancy of your social media content.

  • #SocialSkim: The Future of Payments May Be Selfies, Plus 11 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Summer's winding down—all the more reason to amp up your social strategy. See how MasterCard is testing selfies as a secure payment option, how LinkedIn plans to take over your office directory, how to win at livestreaming, and which brands get Reddit (and how they're using it).

  • How Parents Use Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 59% of parents in the US who use social media say they have come across useful information about parenting in the last 30 days on online social networks, according to a recent report the Pew Research Center.

  • 10 Ways to Convert More Customers Using Location

    Article

    CONTENT TYPE: Article | TOPIC: None

    How can businesses use location to increase conversions and sales?

  • Four Tips for Marketing Live Events in the Era of SMAC

    Article

    CONTENT TYPE: Article | TOPIC: None

    Four technologies are driving live-event marketering: social, mobile, analytics, and the Cloud (SMAC), providing new ways to know your fans, reach them at the right time via the right channel, and measure results to ensure you spend precious marketing dollars wisely.

  • The 10 Most Expensive Paid Search Keywords

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    All of the 10 most expensive paid search keywords are related to mesothelioma, a cancerous tumor that is at the center of many asbestos-related lawsuits, according to a recent report from Adgooroo.

  • Forget Experience: Hire for Talent! Mike Goldman on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Consultant and author Mike Goldman ("Performance Breakthrough: The 4 Secrets of Passionate Organizations") explains how to enhance your company's performance by hiring for natural talent and core values and creating the right culture for success.

  • Six Effective Ways to Clear 'Content Block' [Infographic]

    Article

    CONTENT TYPE: Article | TOPIC: None

    Often, great ideas come to us when we least expect them, but it's annoying when we can't generate content on deadline. Still, don't worry, this is the 21st century... We have technology and experience on our side.

  • Back-to-School Shopping Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Back-to-school shoppers are visiting multiple retailers rather than simply going to one-stop stores, according to a recent report from Cardlytics.

  • Five Tips for Increasing Email Engagement and Improve Inboxing

    Article

    CONTENT TYPE: Article | TOPIC: None

    To increase engagement and overall effectiveness of email campaigns, marketers need to focus on inboxing. Why? Because higher inboxing rates translate into higher open, click, and conversion rates, all of which ultimately affect program revenue.

  • What Global Opportunities for Online Retailers Look Like in 2015 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Consumers around the world are becoming more confident about buying online. Check out these stats about the current state of e-commerce along with predictions about its future.

  • The Science of Instagram: How to Get More Likes [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Do photos with above-average engagement on Instagram have any qualities in common? Does the use of tags lead to more likes and comments? Are people more likely to interact with images featuring certain filters and colors?

  • Safeguard Marketing's Value: Build a Marketing Technology Ecosystem

    Article

    CONTENT TYPE: Article | TOPIC: None

    The vast number of available marketing technology options is proof that marketing is evolving into a technology-powered discipline. To ensure your tech investments truly help your organization thrive, make sure they constitute an effective, efficient, and sustainable "technology ecosystem."