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  • Your Golden Ticket of Marketing (Hint: It's Not Your Website)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    There is a true golden ticket of marketing. With it, you can create effective, targeted communication that helps build lasting relationships with current customers and allows you to reach ideal customers in larger numbers. It can help you pave a path to strategic results.

  • Nine Key Sales Pipeline Metrics for Healthy Sales [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Every salesperson wants a healthy pipeline, but many don't have a reliable way to take its temperature. Beyond just "healthy" or "dry," what do you need to look at to truly gauge the health of a sales pipeline? These nine important pipeline metrics.

  • The Benefits of GPS Tracking for Enterprises With Vehicle Fleets [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    The tracking systems and fleet management solutions that use location-based technologies such as GPS and telematics have reshaped the way enterprises operate. And the benefits are various and many.

  • How to Adapt to the Zero-Click Phenomenon and Dwindling Page One Organic Search Results

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Half of all searches on search engines no longer result in a click on an organic search result. And no wonder: there's barely any room on the first page of engine results. Sometimes, the "top" organic result actually ends up at the bottom of the page. Here's how marketers can adapt.

  • The Cybersecurity Risks of Going Remote (And How to Protect Your Company): Peter McClelland on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Peter McClelland of Threat Sketch, a strategic cyber-risk management company, explains the risks of having your team work from home and shares tips for keeping your marketing organization secure.

  • Why It Takes So Long to Apply Data-Driven Insights to Campaigns

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Most marketers say it takes too long to turn data into actionable intelligence, and then too long for that actionable intelligence to be applied to campaigns, according to recent research from the CMO Council.

  • How Can Marketing Creativity Be Reignited? Next-Gen Automation!

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    To be creative is to try imaginative, innovative things. To be data-driven is to go with what works, based on the numbers; it's a safer bet. As a result, marketers have been transformed from a creative brain force into a hands-on-keyboard labor force. But there is hope for creativity's resurrection.

  • How to Craft 'Compelling Reason to Buy' Messaging

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Marketers create content to capture buyers' attention and move them to buy. But without "compelling reason to buy" messaging, potential buyers are left guessing about what your product does and how it can help them. Here's how to craft compelling, convincing messages.

  • How to Fill the Marketing Void Created by Coronavirus and Get the Budget to Pay for It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    As marketers scramble to refocus their strategy now that live events are canceled or postponed, it's a struggle to get budgets approved for ideas that will result in ROI similar to events'. Here's how to get buy-in and approval to fill the void created by the pandemic.

  • How COVID-19 Is Affecting Media Consumption and Online Behavior

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Some 87% of US consumers and 80% of UK consumers say they are consuming more content across media channels because of the COVID-19 outbreak, according to recent research from GlobalWebIndex.

  • How Bad Data Hurts B2B Companies [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    In B2B marketing and sales, accurate data is crucial. High-quality B2B data allows Sales to improve targeting, reach the right person, take a personalized approach, and successfully drive revenue. Bad data can destroy that entire process.

  • Your Customer Offboarding Process Should Be Just as Good as Your Onboarding Process

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    No matter how much value you provide, some customers will drift away. But if you put in some effort, you can create an offboarding process that leaves a positive impression and keeps the door open for future business. Here's what you need to know.

  • Myers-Briggs Personality Types in Business: Traits and Ideal Team-ups [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    The Myers-Briggs test can have various business applications, such as determining career path or pairing team members who work well together. Check out some traits of the 16 personality types along with which personality types team up well with each other.

  • How Profit-Mapping Helps You Avoid Using the Ways of the Past to Manage the Challenges of the Future

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Is your organization trapped by history? Surprisingly, most companies are more shaped by their history than designed to respond to today's or tomorrow's opportunities and challenges. This problem influences virtually every aspect of a company's structure and its managers' behavior.

  • Five Google Ads Tips to Help You Become a Better PPC Marketer

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Google Ads (the erstwhile AdWords) has become far more intuitive and easy to use than in years past. But despite a simplified interface, greater data transparency, and more features, it still has its share of nuances and complexities. These 5 tips will help you become a better PPC advertiser.

  • Going Beyond Google to Gain New Customers With Search Advertising

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Paid search remains a key digital advertising strategy for gaining customers, and Google is the dominant player, but companies are now looking to diversify their search ad spend to decrease their dependence—and instead use platforms that offer more cost-effective conversions.

  • Less Creativity, More Efficiency: How Operating Remotely Affects Marketers' Work

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Marketers say the shift to remote working spurred by the COVID-19 pandemic is hurting creative collaboration but helping with efficiency, according to recent research from Econsultancy and Marketing Week.

  • Content Marketing Operations: Five Essentials for Consistent Success

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    "Content operations" refers to everything that helps content marketing efforts run smoothly and drive impact for a business. That includes people, technology, and processes. Marketing needs well-oiled content operations, including these five essential elements.

  • What Is Marketing Orchestration? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Marketing orchestration is a powerful approach in marketing automation and ABM. It focuses not on delivering standalone campaigns but on optimizing a set of related cross-channel interactions that together make up an individualized customer experience. In the process, you realize more pipeline and revenue.

  • How COVID-19 Is Impacting Social Media Ad Rates and Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The COVID-19 pandemic has driven down social media advertising rates globally and has also led to a decline in engagement with campaigns, according to recent research from Social Bakers.