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  • The Art and Science of Email Survey Invitations

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Customers don't tend to abandon surveys in the middle of taking them. The trick to improving response is getting email recipients to open the survey in the first place. This article has some ideas.

  • What Engineers Want From Vendor Marketers and Salespeople

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Industrial engineers want vendor marketers to provide information-rich technical content and want vendor salespeople to exhibit strong technical expertise, according to recent research from GlobalSpec and TREW Marketing.

  • What Makes People Trust an Organization?

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    People say the most important attributes that an organization can exhibit to build trust are keeping its promises and being transparent, according to recent research from Ipsos.

  • Beyond ABM: Why You Shouldn't Spread Marketing Messages Like Peanut Butter

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing

    Is traditional ABM strategy enough in the age of B2B buying groups? Groups are made up of individual people, this article argues, and it's time for ABM to address each person's buying journey.

  • Sales and Marketing Alignment Initiative? Don't Forget Your Marketers.

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    It's finally here: MarketingProfs' first-of-its-kind report on the state of B2B marketing training. And the revelations abound! Take a look.

  • The Periodic Table of Community Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic from Guild presents the key elements for planning, launching, and sustaining an online community in the form of a periodic table.

  • How to Create Impact With Your Ad Dollars

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Technology and data are crucial to your campaign's success. But does your technology give you data when and how you need it? Join us for this webinar and learn how to use real-time customer behaviors to deliver (or pivot) your ads at the exact right time. Sponsored by ViralGains.

  • How to Revolutionize Your ABM Strategy With Chatbots

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Chatbots have moved well beyond the initial "Hello! How can I help you today?" B2B marketers can make great use of them in their account-based marketing strategy.

  • The Critical Risks That Threaten the World [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic explores the findings of the World Economic Forum's annual Global Risks Report, which is based on data from a survey of risk experts and business, government, and civil society leaders.

  • The Positives and Negatives of Working From Home

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    People who have been working from home because of the pandemic say teleworking has made it easier to balance their work and personal lives but has made them feel less connected to their coworkers, according to recent research.

  • How PR Can Support Your Marketing Lightning Strike

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    A lot of factors go into an effective lightning strike moment—the sudden flash of attention that draws attention to your brand. And if a PR strategy isn't one of them, you're doing it wrong. Here's why.

  • Live Professional Captions vs. Live Auto Captions: Which Is Best For You?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Accessibility is a hot topic in the virtual event and video space. Live captions are an effective way to make your event accessible, but you have logistic choices to make—namely, should you go with a human or a machine?

  • Five Types of Content to Include in Your Sales Enablement Playbook

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    So... you're relatively new to content marketing. You keep hearing about "sales enablement." What exactly is that? And what content types can you tailor specifically for Sales? This article has your answers.

  • The Rise of the Self-Service B2B Buyer

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B buyers and marketers agree that the COVID-19 pandemic has changed the buying process: Buyers are investigating more on their own and taking more control, according to recent research from Considered Content.

  • Five Trends That Will Dominate Influencer Marketing in 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What changes will have a big impact on influencer marketing this year? This infographic looks at five major influencer marketing trends, including what's driving those trends and how marketers can adapt to them.

  • Uncover Customer Clues [B2B Content as CX Working Webinar]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Customer Experience

    You build trust and authority by giving your customers the answers they're looking for. But how can you know what they want and when they want it? Join Jeannie Walters, Certified Customer Experience Professional, to uncover the clues of what customers want and when. Because when you know what your customers want, you can give them the right content at the right time. Register now for Session 2 of our B2B Content as CX Working Webinar series.

  • The Four Biggest Mistakes You Are Making in Your PowerPoints and Presentations

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    PowerPoint presentations are a super basic skill, right? That means everyone makes super basic mistakes. This article covers four—and how to fix them.

  • What to Do Before You Launch: Jimmy Rose on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Before you create a product, you have to create an audience, advises Jimmy Rose of Content Snare. Product creation is a reverse-engineered process that comes out of community.

  • How to Elevate Your Social Media ROI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The piece looks at the importance of best-practices: defining your goals, analyzing the correct metrics, increasing interactions, being able to adapt, and using the right technologies.

  • Content Intelligence Isn't Just for Demand Gen Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    As a marketer, you produce your content, you post it, you amplify it, and you're done, right? Not so fast. There's more. Gathering content intelligence improves the value, personalization, and overall effectiveness of your marketing. Here's how.