FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • B2B Tech Marketing in 2019: Budget, Content, and Strategy Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most marketers who work for B2B technology firms expect their budgets to grow or stay the same this year, according to recent research from Spiceworks.

  • What You Need to Know About GDPR and Data Privacy: Lisa Loftis of SAS Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics

    Lisa Loftis of analytics software company SAS updates marketers on the General Data Privacy Regulation ('GDPR') and offers advice on how to keep your data collection activities legal.

  • How to Plan Your Social Media Marketing: Four Tools for Approvals, Workflow, and Collaboration

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    When you work on a team managing social media—whether a team of 2 or 20—issues and mix-ups are bound to arise: Who decides what gets published? Who is allowed to access a particular social account? How do you quickly get approval from busy managers or clients? These four tools can help.

  • Five Steps to Take Before You Launch a Digital Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    When planning a digital marketing campaign, you have to make sure it will be successful and you'll be using your budget optimally. Take these five important steps before launching your campaign so you don't waste money or time.

  • Is Workplace Competition Good for Marketers? [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most marketing and advertising senior managers say a bit of competition in the workplace among employees is good, but that too much can harm productivity, according to recent research from The Creative Group.

  • Four Writing Lessons From Dr. Seuss: Create Instantly Memorable Marketing Copy

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Could you create effective marketing copy by imposing limits on how you write? How about using some tricks and tactics that poets—and Dr. Seuss—use! To craft unforgettable, memorable marketing copy, take a page or two from Dr. Seuss.

  • Top 10 Loyalty Reward Program Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Loyalty rewards have been around since the 1700s, but programs have changed dramatically due to innovations in technology and e-commerce. But have those changes advanced customer loyalty? Not necessarily. But these 10 best-practices, based on research, data, and experience, actually do produce results.

  • Supercharge Your Content Marketing With Interactive Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Passive content, including video, is out for 2019, claims this infographic. So what's in? Immersive storytelling and interactive content. Check out all the marketing benefits of using interactive content.

  • Do Marketers Think Their Strategies Are Successful?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most marketers think that their marketing strategy is somewhat successful in achieving its primary objectives but that it's not best-in-class, according to recent research from Ascend2.

  • How to Create the Perfect Lead Magnet: Three Essential Ingredients

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Want to create a lip-smacking lead magnet that prospects will come from far and wide to sample? You'll need the right mix to do it, including these 3 essential ingredients.

  • How Local Businesses Should Be Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    It happens at the start of every year:Local businesses are eager to activate their marketing plans; but, after a busy holiday season, even the most experienced marketers can be overwhelmed. Here are some simple steps to get going and stay on track in 2019.

  • Why the MQL Is Broken, and What to Do About It

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation

    Only 8% of companies say their marketing and sales teams are aligned. The source of the fracture in the relationship? The ubiquitous, but flawed, Marketing-qualified lead (MQL). Here's what you, as a marketer, can do about that.

  • When You Shouldn't Listen to Your Customers (And When You Should) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    We've all heard the old chestnut: "The customer is always right." But what about when the customer isn't right? There are in fact times you should not listen to your customers. Here are some scenarios of when you should and shouldn't ignore customers.

  • The Optimal Sales Cadence: Frequency and Duration Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    How many times should salespeople contact prospects? How long should outreach last? What is the optimal spacing between contact attempts? How quickly should sales reps respond to prospects?

  • 2019 Martech Predictions: From Facebook Marketing to Meeting Automation

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Marketing technology is continually evolving to solve day-to-day problems for companies across industries in efficient, effective and innovative ways. Here are some predictions for 2019 from six martech leaders. They cover a variety of topics—from ABM to Facebook marketing to meeting automation and more. See what these leaders think awaits for you this year.

  • Five Unconventional Ways to Attract Website Traffic

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    The Internet has become a competitive place: Every day, it becomes harder to stand out and attract the website visitors you need for your business. Here are some ideas to hack your way to some extra website traffic. Give them a try.

  • Push Notifications vs. SMS vs. Email: A Comparison [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Push notifications, email, and SMS can reach consumers in highly personalized ways, and all three behave and perform similarly to meet the goals of marketing campaigns. Perhaps for that reason, those three channels are sometimes thought of as interchangeable. But that's not the case.

  • Context Is Everything: Language and Voice in Marketing Messaging [Video]

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    How can we marketers map our messages and voice to ensure our audiences are comfortable with both, and create a neat fit between message, product, and medium? Watch the video to find out.

  • What B2B Firms Get Wrong About Thought-Leadership Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    B2B vendors that create thought-leadership content tend to underestimate the impact of these pieces and overestimate their quality, according to recent research from Edelman and LinkedIn.

  • Join the Marketing Rebellion or Get Left Behind: Author Mark Schaefer on Marketing Smarts

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Best-selling author, consultant, and speaker Mark Schaefer returns to Marketing Smarts to share surprising research and insights from his new book, 'Marketing Rebellion: The Most Human Company Wins.'