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  • How to Set Up and Use Your Small Business Instagram Profile [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    A social media strategy is crucial for most businesses today. For many small businesses, Instagram seems an obvious choice because it's well-suited to brand-building and promotions. Before all else, though, you need to set up a killer profile—then follow these best-practices.

  • A Marketer's Guide to Achieving High-Impact Tradeshows

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation

    Tradeshows are a lot of things to marketers. Time-consuming. Stressful. Complex. Expensive. And not always effective. But that doesn't have to be the case. This article will help you draw up your tradeshow marketing game plan to capture more leads and deliver better ROI.

  • Why Delivering Live Chat Support to Customers Is a Must for Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Customers today have choices. One unfortunate experience with your company and they won't think twice to switch to a competitor. If you don't focus on customer service, you will bleed revenue. But delivering live chat support to customers can make all the difference.

  • Six Reasons It's Time for Brands to Replace Stock Photos With User-Generated Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    As consumers are inundated by marketing, they are resisting anything that looks or feels inauthentic. And they're posting about product and brand experiences on social media. The availability of that authentic content, including pics, means it's time to ditch stock photos.

  • The Biggest Deficiencies of B2B Content Marketing Programs

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    B2B marketers say the biggest deficiency of their content program is that it doesn't produce personalized content pieces, according to recent research from Uberflip and Heinz Marketing.

  • The 10 Most Mentioned Features in Email Software Reviews

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    People tend to mention templates frequently when reviewing email software platforms, according to recent research from Capterra.

  • A Guaranteed Win Comes Only Once in a While, Here's One You Must Prioritize: B2B Self-Service

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Self-service is dominating the consumer landscape. You can, for example, check into your flight and your hotel room and order food—all without speaking to anyone. Self-service is also a top desire of business buyers; but only a handful of B2B professionals are prioritizing it. This is a big opportunity we're missing out on.

  • Five Extra-Powerful Ways to Build Authority With Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    This article is for ambitious marketers. If you're one, you know that publishing the occasional blog post, though worthwhile, isn't enough to build authority. So, what can you do if you want to make a big-time dent in the infosphere? You need to do more—such as these five potent authority-builders.

  • Image SEO: A Step-by-Step Guide for Ranking in Search Engines [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    When we think about search engine optimization, our mind naturally goes to text first. Optimizing images is usually an afterthought. But if we want our content to be found online, it makes as much sense to search-optimize images as it does to optimize text. This 19-step guide will help.

  • How to Create and Use Infographics for Your Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Infographics are incredibly effective marketing tools. Even the simplest infographic could drive a thousand potential leads to your website. Here's how to take advantage of infographics in your marketing efforts.

  • How Content Silos Are Stifling Your Omnichannel Marketing Strategy

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    Consumers are using more devices and touchpoints than ever, so brands have adopted omnichannel marketing to meet the demand for cross-channel content. They have relied on martech, Cloud storage, agencies, and publishing tools. The result? Lots of content silos—which undermine your marketing. But you can eliminate them.

  • How to Use Infographics as Effective Marketing Tools [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Marketers publish infographics because they attract readers and because readers tend to share infographics on social networks. Those are marketing wins—in the form of backlinks, brand awareness, and website visitors. See how you can use infographics in your own marketing.

  • Two Great Tactics That Work Great Together, B2B Social Selling and ABM: LinkedIn's Ty Heath on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Account-Based Marketing

    Ty Heath, global lead of The B2B Institute at LinkedIn, gives a sneak preview of her B2B Marketing Forum session: "How to Combine Account-Based Marketing and Social Selling on LinkedIn."

  • The State of Conversational Marketing: Online Customer Experience, Chatbots, Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Today's online consumer frequently confronts a host of frustrations when attempting to interact and engage with businesses online, according to a recent study. Hence the rise of conversational marketing.

  • Amazon for Brands: Top 5 Problems and How to Overcome Them

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    As the first place more than 50% of all Americans go to search for products, Amazon is the e-commerce and advertising platform most brands can't afford to ignore. But using Amazon as a platform is not as straightforward as you might think. Here are five steps you need to take to stay in control.

  • Five Ways AI Is Changing the Future of Marketing Research for the Better

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    The rise of artificial intelligence is dramatically changing the way businesses understand and communicate with their audiences. Nowhere is that truer than in the fields of experience management (XM) and marketing research. See five ways AI is the future of research.

  • How In-Store Music Affects the Retail Experience [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Consumers' attitudes toward the music being played in retail stores vary widely depending on the genre of music as well as the volume, according to recent research from Cloud Cover Music.

  • How Well Do You Know Marketing Trends? Test Your Knowledge. [Quiz]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    How well do you know marketing trends? How versed are you in media use, consumer preferences, Super Bowl spend? To test your knowledge, visual designer and self-described "data enthusiast" Olivier Ballou created this custom interactive quiz for MarketingProfs.

  • CDPs, DMPs, CRMs... Oh My! Which Data Solution Is Right for You? (A Guide for Marketers)

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    With so many options for different types of tools that manage, cleanse, transform, combine, and help you act on data, how do you know which one is right for you? And what does each of those tools even do?

  • Agile Project Management for Marketers

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Management

    Agile projects are more likely to be successful than those managed with traditional approaches… so why doesn't everybody use it? We'll show you what you need to succeed. Sponsored by Workfront.