FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Case Study: One Company's Clever Approach to Turning Online Transactions Into Social Experiences

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Online testimonials are undeniably valuable, but they come after the sale. What if you could start that engine earlier? Learn how one company used Twitter and landing pages to boost sales and deepen customer engagement.

  • Security Concerns Hampering Social Commerce

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than one-half (55%) of social media users in the US say they are uncomfortable sharing credit card information with a known brand via secure payment on a social networking site such as Twitter or Facebook, according to a new survey from Digitas.

  • Usability Testing on a Dime: A Three-Week DIY Plan

    Article

    CONTENT TYPE: Article | TOPIC: None

    Usability testing is the most powerful, most effective thing you can do for your website, yet people assume it's too complicated and expensive. But almost anyone can do usability testing—from start to finish—in about three weeks.

  • Facebook Stats: Five Years of Worldwide Growth

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook's penetration among worldwide Internet audiences reached 55% as of December 2011, up 43 percentage points from 12% in 2007, according to report by comScore Data Mine.

  • Five Trends B2B Marketers Need to Understand to Succeed in 2012

    Article

    CONTENT TYPE: Article | TOPIC: None

    What will the remainder of 2012 have in store for B2B marketing? Thanks to data, what lies ahead isn't so hard to predict. Learn five significant trends that will affect B2B marketers in the months to come.

  • What Others Like (and Dislike) About Your Tweets

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Twitter users* say only 36% of the tweets they receive are worth reading, 39% are mediocre at best, and 25% of tweets are not worth reading at all, according to a study by researchers at Carnegie Mellon University, MIT, and Georgia Tech.

  • We Are More Than Marketers: Integrating a Human-Centric Approach

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you treat customers and prospects as if they were whole human beings—with hearts, minds, and spirits? You should. Learn six steps that lead to a human-centric approach to marketing.

  • Facebook Ad Spend Growth Outpacing Paid Search

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook ad spending among clients of Kenshoo Social grew 109% in the fourth quarter of 2011 over 3Q11 levels, dwarfing the 27% growth recorded in paid-search spending over the same period, according to a report by Kenshoo.

  • A Five-Step Process for Hosting a Webinar That Generates Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    When hosting a webinar, you want people to show up and you want to generate leads. But meeting those goals isn't easy. Here's a five-step plan that'll take the guesswork out of hosting an effective, successful webinar.

  • Social Media Users Prefer Social Login Over Traditional

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than three-quarters (77%) of social media users say websites should offer social login—i.e., using a social media identity to log in at a website—as an alternative to traditional account creation or logging in as a guest, up from the 66% who said so a year earlier, according to a study by Janrain.

  • The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Senior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn Engler, CEO of Digital Influence Group, answers that question in this episode of Marketing Smarts.

  • Five Steps for Building Your Email and SMS Lists via Social Media

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to grow your SMS and email marketing lists? Your social media fans and followers—who've already demonstrated their interest in you—are the perfect targets. Learn five steps for converting your social fans to subscribers.

  • Luxury Shoppers Use Social Media to Flaunt Purchases

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    After making a luxury purchase, most Americans (70.8%) "verbally tell someone" about their latest acquisition, while fully three in ten (30.3%) head to social media sites to share the news, according to a survey from Empathica.

  • Never Waste an Opportunity: The Value of Lead-Nurturing

    Article

    CONTENT TYPE: Article | TOPIC: None

    When new visitors arrive at your website, you have two ways to seize the opportunity and guide them toward becoming customers. Both opportunities can evaporate in the blink of an eye—if you don't have the proper systems in place.

  • Android Gains in Smartphone Market, Apple Also Up

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Fully 40% of all US mobile subscribers, or 97.9 million people, owned a smartphone during the three months ended December 2011, as Google Android expanded its dominance in the market and Apple gained ground among handset manufacturers, according to data from the comScore MobiLens service.

  • Four Keyword Research Mistakes to Avoid at All Costs

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you are serious about the words "sales," "profit," and "conversions," you must master keyword research. Learn four common pitfalls marketers make when selecting keywords—and how to avoid them.

  • SMBs Missing Email List-Building Opportunities

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most small-to-midsize businesses have mastered the basics of organic email list-building, making use of Web-based sign-up forms and even offering incentives to encourage subscriptions, but fewer than half use any type of email-to-social collaboration, limiting the potential of cross-channel marketing, according to a study by GetResponse.

  • The Inside Scoop on Using Twitter Lists for Profit and Sanity

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The dirty secret of Twitter is that as helpful as it can be, it's also a time sink. Learn how properly using and cleaning up your Twitter lists can help you save time—and generate leads for your business.

  • Super Bowl Ad Stats: Top Advertisers, All-Time Best Ads

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Super Bowl XLVI is only days away—and so is the debut of those iconic ads that run during the big game. Learn which industries led the way in ad spending last year, and which ad was named the best Super Bowl ad of all time by Forbes.com readers.

  • 10 Hot Tips (and a Promo Campaign Planner) for Seasonal Sale Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    Customers today expect more deals and offers during holiday seasons, so it's important to create seasonal campaigns to increase revenues. Here are 10 tips—and a campaign planner—to help you achieve seasonal sale success.